Strategic imperatives in Indian organisation

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Strategic imperatives in Indian organisation

  1. 1. Strategic Imperatives in Indian Organisation CREATE BRAND MARKET www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Communication as a key deliverable in the implementation process
  2. 2. 3levels - Operational Tactical Strategic Decision Making www.creatingdemand.org Decision Making Operational/Tactical / Strategic Copyright 2013-2014 Presentation by: Sachin Bansal
  3. 3. Intra level communication Inter-level communication External communication Levels of Communication in implementation process www.creatingdemand.org Communication in implementation process Levels Copyright 2013-2014 Presentation by: Sachin Bansal
  4. 4. What are we trying to achieve? Why are we embarking on this path? Are we just following others? Why are the others doing? Is this the right approach for us? How will it happen? (Within the context of legal, commercial and public policy framework and ethos). Before Implementation www.creatingdemand.org Before Implementation What/ Why Copyright 2013-2014 Presentation by: Sachin Bansal
  5. 5. What are we trying to achieve? Why are we embarking on this path? Are we just following others? Why are the others doing? Is this the right approach for us? How will it happen? (Within the context of legal, commercial and public policy framework and ethos). Before Implementation www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Before Implementation What/ Why
  6. 6. Derived from ‘Communis’ Means “Making common” Working towards “Common understanding” Concept of ‘Sah-hridaya’ What is Communication ? www.creatingdemand.org What is Communication ? Common understanding Copyright 2013-2014 Presentation by: Sachin Bansal
  7. 7. Who What Whom Which way What effect Communication as a process www.creatingdemand.org Communication as a process Who /What/Whom/Which way/Wha Copyright 2013-2014 Presentation by: Sachin Bansal
  8. 8. Continuous Dynamic Irreversible Unrepeatable Omnipresent Complex Perpetual-no beginning no end Characteristics of Communication www.creatingdemand.org Communication Characteristics Copyright 2013-2014 Presentation by: Sachin Bansal
  9. 9. Comprehension- not just awareness Complexity- cost effective mix Coverage- tailored coverage Coherence- across components Continuity- themes and time Tailoring the message www.creatingdemand.org Tailoring the message Comprehension Copyright 2013-2014 Presentation by: Sachin Bansal
  10. 10. Offer concrete solutions and use realistic technologies Move forward at the pace of the community Learn from mistakes Localize globalised communication Work with a gender perspective Let people speak with their own voice Generate new knowledge and promote local content Address information costs: who pays? Ensure “equitable” access Strengthen existing policies and systems Build capacity Build knowledge partnerships Designing Communication Strategies: Guiding Principles www.creatingdemand.org Designing Communication Strategies Guiding Principles Copyright 2013-2014 Presentation by: Sachin Bansal
  11. 11. Reputation to overall gains www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Strategically connected with clients, engaging and involving them: •How to get closer to customers? •To build brand awareness and enhance loyalty? •To position new products and services for the effective market penetration? •To fulfill what customers really desire? Specialties Brand Strategy, business entry & planning, product development, internet marketing, trade distribution, public private partnerships, sustainable tourism management and investment promotion. Crafting, Operationalizing and Implementing Growth Strategies to maximize opportunities in emerging geographies; experience as my strong resource and capability Sachin Bansal Enhancing business profitability
  12. 12. SACHIN BANSAL- Chief Explorer INDIA : +91 97111 90192 sb@creatingdemand.org www.creatingdemand.org facebook.com/creatingdemand DELHI LONDON MELBOURNE NEW YORK ITALY www.creatingdemand.org Enhancing business profitability…. Copyright 2013-2014 Presentation by: Sachin Bansal

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