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Innovation imperative a battle for survival.ppt

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Obtaining Great Values...
The process of undertaking innovation and identifying it as the only potential tool towards shaping the businesses cannot be ignored.
It becomes the critical tool for the survival of the organization in the arena of survival through competition.
Keeping a strict vigil in their strategic planning process to beat the competition.

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Innovation imperative a battle for survival.ppt

  1. 1. Innovation Imperative CREATE BRAND MARKET www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal OBTAINING GREAT VALUES By Sachin Bansal A battle for survival to develop new markets for products
  2. 2. The process of undertaking innovation and identifying it as the only potential tool towards shaping the businesses cannot be ignored. It becomes the critical tool for the survival of the organization in the arena of survival through competition. Keeping a strict vigil in their strategic planning process to beat the competition. Abstract www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  3. 3. What Business were you in? What kind of business you are in? What kind of business you should be? Innovation is the key to any entrepreneurship process Applied model for Strategic Planning www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  4. 4. Converting opportunities into marketable ideas. Generation of ideas that result in the improved efficiency of any system. People and the processes shall form the two most important ingredients. Processes will be goal oriented and people as resources to determine the solution. Applied model for Strategic Planning www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  5. 5. •  Tune towards market forces •  Quality has not been of our concern as the protectionism was in our favor •  Threat from the International Market was limited until now •  Information was given the least importance •  Marketer used to ravel in the same market place •  Customer was compelled to adopt the products •  The customer had been given the least importance in the value chain. Redefining Strategies to develop New Markets for Products www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  6. 6. • Marketing will become from product positioning, pricing, advertising, segmentation, selling, promotion, after sales service and pre sales assistance in long partnership with the customer • The field sales men shall be the most important element in the era of relationship marketing • Change will be the order • Organizations will have to adapt and create flexible systems. • People will make an impact • Information management will take it s own key position • Today customer has a choice and accepts a product for the value it adds to the process. Redefining Strategies to develop New Markets for Products www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  7. 7. WE NEED TO : •  Reinvent our customers •  Change our total mind set •  Add customer value •  Identify core competency and develop on it •  Dump products & business which outlived their times •  Identify & develop niche markets. •  Invest in raising company competitive position To Survive in the New Era www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  8. 8. Do not take customer for granted Look at his new needs, opportunities and try to adapt Recognize changing needs. Ask - why does he buy the product ? Re-invent our Customers www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  9. 9. •  Move away from the comfort zones •  Recognize “ the customer has a choice” •  Recognize, competition is more severe than ever before. Accept it ! •  Look at long term gains instead of short term market exploitation •  Move from opportunism to strategy •  Insist on quality Change our Mindset www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  10. 10. Problem - solving services add value to products Segmenting according to users needs Customizing Customer education After sales service Add Customer Value www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  11. 11. •  Core competencies are more important today than ever before •  Major efforts & expense : image building on a unrelated product or service •  Gaining customer confidence Identify Core Competency & Develop on it www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  12. 12. DUMP PRODUCTS AND BUSINESS WHICH OUTLIVED THEIR TIMES RECOGNIZE OBSOLESCENCE & ACT RUTHLESSLY www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal IDENTIFY & DEVELOP NICHE MARKETS Innovation Imperative A battle for survival to develop new markets for products
  13. 13. Aim at developing NEW MARKETS Compete on DIFFERENTIATION Create distinctive Long Term Competitive Positions www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  14. 14. •  Develop human capital. Training is most important •  Modern information systems •  Modern equipment •  R& D •  Internationalizing the market www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Invest in raising company competitive position Innovation Imperative A battle for survival to develop new markets for products
  15. 15. Identifying and enhancing the core factors and areas of “MARKET & CUSTOMER WORSHIP” Innovation is paramount to any business process irrespective of the organization currently being into business or individuals intending to start up. Implications - Market www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  16. 16. Ideas need to be provoking with ground reality that commercialization has to defeat the costs and barriers for premium demand. Competition will no longer be to wait and watch but action oriented as in a real time “war”. Implications - Ideas www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  17. 17. Systems and processes will h ave t o b e c h a n g e d constantly to suit the business environment while the market shall constantly p o u n d t o t h e “INNOVATORS DILEMMA”. Implications - Process www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  18. 18. INNOVATION IMPERATIVE A battle for survival to develop new markets for products will feature in the creation of new business. Conclusions www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  19. 19. Reputation to overall gains www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Strategically connected with clients, engaging and involving them: • How to get closer to customers? • To build brand awareness and enhance loyalty? • To position new products and services for the effective market penetration? • To fulfill what customers really desire? Specialties Brand Strategy, business entry & planning, product development, internet marketing, trade distribution, public private partnerships, sustainable tourism management and investment promotion. Crafting, Operationalizing and Implementing Growth Strategies to maximize opportunities in emerging geographies; experience as my strong resource and capability Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products
  20. 20. SACHIN BANSAL- Chief Explorer INDIA : +91 97111 90192 sb@creatingdemand.org www.creatingdemand.org facebook.com/creatingdemand DELHI LONDON MELBOURNE NEW YORK ITALY www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal Innovation Imperative A battle for survival to develop new markets for products

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