Employer Branding & Internal Communications

3,637 views

Published on

Published in: Business
  • Be the first to comment

Employer Branding & Internal Communications

  1. 1. Employer Branding & Internal Communications CREATE BRAND MARKET www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Strategic Vision
  2. 2. Strategic Vision: To create a strong, clear, attractive and distinctive brand, offering the best value for money and the highest standards of customer service and distribution www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Strategic Vision Value for money
  3. 3. B u s i n e s s E f f i c i e n c y Support communication initiatives that are aimed at Delivering service excellence to our stake holders The essence of the brand is Integrity, Trust and Excellent customer service. A strong brand will give confidence to customers, value to investors and comfort to colleagues. C u s t o m e r L o y a l t y C u s t o m e r E x p e r i e n c e In this highly competitive market, Interaction is one of the only ways of differentiating the proposition, I strongly believe that the Customer Experience needs to be a unique brand lead experience that truly delivers world class customer care. www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal B u s i n e s s E f f i c i e n c y, L o y a l t y, E x p e r i e n c e
  4. 4. G r e a t p l a c e t o w o r k is the ONLY MANTRA Create a working environment that supports Company’s Goal to become Great Place to Work www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Working environment
  5. 5. Delivering the Business Strategy Utilising the identified Service Vision, the key characteristics and the associated behaviours that was to be expected of a Company’s employee based upon the existing Company Brand Values. www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Business Strategy Delivery
  6. 6. T h e A p p r o a c h • Establishing the innovative Company culture through the Brand Action Center • Creating an environment aligned to Company, it s customers and it s markets • Creating the source for context with customer affinity & market differentiation • Creates agent appreciation of commercial objectives • Delivers greater agent/customer empathy and increases employee motivation & retention • A never ending environment can be proposed for induction & ongoing support www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Company Culture & Environment
  7. 7. How will Internal Communication support the strategy ? Great Place to Work Customer Experience Customer Loyalty Business Efficiency Our Culture Our Brand Our Customers www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Internal Communication Support the strategy
  8. 8. S c o p e o f I n t e r n a l C o m m u n i c a t i o n s • Strategy and Planning Develop the Internal Communication Calendar for the year and Plan of Action • Conceptualise, implement and guide for execution of all internal corporate campaigns Develop/improvise all touch points in the employee life-cycle to communicate the key message- Great Place to Work • Act as Communication Advisor for Internal Brand representation Provide design assistance for all site campaigns • Content development for Internal Publications Content Management of local intranet • Crisis Communication www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Int e r na l C om m unic a t ions
  9. 9. I n t e r n a l F o c u s • To develop all employees as brand ambassadors • To channelise all information • Work on the ongoing process of Bridging the gap between client employee and senior management • Bring in the WOW factor at work • Bringing the AHA effect www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal I n t e r n a l F o c u s Channelise
  10. 10. “Ownership Pattern of the Manager”  Understand objective for the campaign  Build awareness  Customise the content / style / approach to encourage participation  Develop measurement tools  Execute as per timelines  Conduct interim checks on progress  Collate participation data  Report • To Programme Manager • To the Client • To Employees www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Ownership Manager
  11. 11. Expertise Required  Recruitment Marketing/ Branding  Internal Communications  Employee Engagement  Corporate Social Responsibility  Branding @ Workplace  Media Management www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Expertise Various Fields
  12. 12. • Streamlining the Information Flow • Bridging the Gap • Talent scouting • Entertainment • R&R • Charity • Sports activities • Annual Employee Benefit Deals • Interdepartmental assistance The Internal Communications Plan will revolve around www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Internal Communications
  13. 13. S a m p l e C a l e n d a r O f E v e n t s PI resources – 3 (L6 or L7) VA resources – 2 assessors Final interviewers – 2 accredited interviewers HR resources – 2 The Hindu Job Fair in Chennai – FI, VA and Ops resources will travel out on Fri, 28th September and return on Mon, 1st Octoberr. 1000 – 1700 Hrs 29 – 30 September 2007 (Saturday & Sunday) VA resources – 2 assessors Final interviewers – 2 accredited interviewers HR resources – 2 Outstation recruitment in Bhubaneswar – FI, VA and Ops resources will travel out on Fri, 14th September and return on Mon, 17th September. 1000 -1700 Hrs 15– 16 September 2007 (Saturday & Sunday) VA resources – 1 assessor Final interviewers – 1 accredited interviewers HR resources – 1 The Hindustan Times Job Fair in Delhi – FI, VA and HR resources will travel out on Thu, 23rd August and return on Mon, 27th August. 1000 -1700 Hrs 24 – 26 August 2007 (Friday to Sunday) PI resources – 5 (L6 or L7) VA resources – 4 assessors Final interviewers – 4 accredited interviewers Ops resources – 4 resources (L7 or L8) to help with event management HR resources – 6 Times Job Fair - Vizag1000 – 1700 Hrs 18 – 19 August 2007 (Saturday & Sunday) PI resources – 5 (L6 or L7) (from 0900 – 1700 hrs) VA resources – 4 pairs (from 1100 – 1830 Hrs) Final interviewers – 5 accredited interviewers (from 1130 – 1700 Hrs) Ops resources – 5 resources (L8) to help with event management HR Resources – 6 Mega Walk – ins at HDPI premises in Vizag 1000 -1700 Hrs 11– 12 August 2007 (Saturday & Sunday) Support RequiredEventTimingDate PI resources – 3 (L6 or L7) VA resources – 2 assessors Final interviewers – 2 accredited interviewers HR resources – 2 The Hindu Job Fair in Chennai – FI, VA and Ops resources will travel out on Fri, 28th September and return on Mon, 1st Octoberr. 1000 – 1700 Hrs 29 – 30 September 2007 (Saturday & Sunday) VA resources – 2 assessors Final interviewers – 2 accredited interviewers HR resources – 2 Outstation recruitment in Bhubaneswar – FI, VA and Ops resources will travel out on Fri, 14th September and return on Mon, 17th September. 1000 -1700 Hrs 15– 16 September 2007 (Saturday & Sunday) VA resources – 1 assessor Final interviewers – 1 accredited interviewers HR resources – 1 The Hindustan Times Job Fair in Delhi – FI, VA and HR resources will travel out on Thu, 23rd August and return on Mon, 27th August. 1000 -1700 Hrs 24 – 26 August 2007 (Friday to Sunday) PI resources – 5 (L6 or L7) VA resources – 4 assessors Final interviewers – 4 accredited interviewers Ops resources – 4 resources (L7 or L8) to help with event management HR resources – 6 Times Job Fair - Vizag1000 – 1700 Hrs 18 – 19 August 2007 (Saturday & Sunday) PI resources – 5 (L6 or L7) (from 0900 – 1700 hrs) VA resources – 4 pairs (from 1100 – 1830 Hrs) Final interviewers – 5 accredited interviewers (from 1130 – 1700 Hrs) Ops resources – 5 resources (L8) to help with event management HR Resources – 6 Mega Walk – ins at HDPI premises in Vizag 1000 -1700 Hrs 11– 12 August 2007 (Saturday & Sunday) Support RequiredEventTimingDate M a y J une J uly A ug us t S e pte m be r Oc to be r N o v e m be r D e c e m be r J a nua ry F e brua ry M a rc h S po rts a c tiv itie s So ccer 8-20 TT 15-30 TT 1-15 Water s po rts 15 -30 Water s po rts 1-15 Cricket Cricket Cricket A nnua l P a rtie s Hawain Bas h-30 x'mas -7- 7 deadly s ins The m e D a ys Tambo la 8-17 Os car week Independence Day - 15 Nav Dandiya-15/ Hallo wn-2Sadie Hawkins -1/Diwali 6 Cake mix -23-31NY/X'maRepublic Day -2V Day-14 C o m m unity Wo rk Green team - 1P D-2/env day-7 Blo o d do natio Sakha NSD initiative - Art cmp/auctn-15Spl lnch/clo ths do natn P DDiwali at Sankalp -10 Caro l-childrns Blo o d do natn -2Sakha-play Help girl child-8 P uls e 10th 10th Ta lkba c k TBD Date to be decided TBD Inte rna l m e e ting s 20th 20th 20th Ga la D inne r OAA Banquet event F a m ily D a ys Outdo o r event - 26 S uppo rts ta ff pa rtie s P o o l P arty/Rain dance - 9 Arabian nights - Intra ne tupda tio n 24th 28th 26th 30th 27th 25th 29th 27th las t Mo nday o flas t Mo n o f las t Mo n o f mnth www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal S a m p l e
  14. 14. Reputation to overall gains www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal Strategically connected with clients, engaging and involving them: •How to get closer to customers? •To build brand awareness and enhance loyalty? •To position new products and services for the effective market penetration? •To fulfill what customers really desire? Specialties Brand Strategy, business entry & planning, product development, internet marketing, trade distribution, public private partnerships, sustainable tourism management and investment promotion. Crafting, Operationalizing and Implementing Growth Strategies to maximize opportunities in emerging geographies; experience as my strong resource and capability Sachin Bansal Enhancing business profitability
  15. 15. SACHIN BANSAL- Chief Explorer INDIA : +91 97111 90192 sb@creatingdemand.org www.creatingdemand.org facebook.com/creatingdemand DELHI LONDON MELBOURNE NEW YORK ITALY www.creatingdemand.org Enhancing business profitability…. Copyright 2013-2014 Presentation by: Sachin Bansal

×