Effective corporate presentations Ejemplo matt perez nov 2011

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Effective corporate presentations Ejemplo matt perez nov 2011

  1. 1. Effective Corporate Presentations Matt M Pérezv060812
  2. 2. Agenda Purpose of slides What not to do What/How to do it Presenter Content v0608122 © Nearsoft, Inc. All rights reserved.
  3. 3. Slides Are … A sales tool High-level Visual Brand v0608123 © Nearsoft, Inc. All rights reserved.
  4. 4. Slides Are Not … Text document Full sentences Standalone Primary focus v0608124 © Nearsoft, Inc. All rights reserved.
  5. 5. What Not to Dov060812
  6. 6. Common Sins Too many slides Super busy, verbose slides v0608126 © Nearsoft, Inc. All rights reserved.
  7. 7. Verbose (example) XYZ, Inc is a leading Panamanian enterprise in the area of software development and consulting. Our services are aimed at providing integrated solutions to organizations looking to improve their ROI in IT We provide organizations with IT systems that meet the highest standards We do this in an aggressive time frame and at a competitive cost We are committed to the improvement of ROI. Continuous improvement is a fundamental part of our vision, in the way we do business, our values and our development processes. v0608127 © Nearsoft, Inc. All rights reserved.
  8. 8. You Say, They Hear v0608128 © Nearsoft, Inc. All rights reserved.
  9. 9. More Sins Useless diagrams Hard to understand Too small to read Counter-productive images Meaningless Ugly Low quality v0608129 © Nearsoft, Inc. All rights reserved.
  10. 10. v06081210 © Nearsoft, Inc. All rights reserved.
  11. 11. v06081211 © Nearsoft, Inc. All rights reserved.
  12. 12. Yet More Sins Layout Distracting Inconsistent Ugly Inconsistency Fonts, colors, bullets Text case Ending periods v06081212 © Nearsoft, Inc. All rights reserved.
  13. 13. A Very, very Long, meaningless Title obscured by the background (Counter-example) Our vision is clear and we see far and away and what we can’t see we can imagine very clearly. Our product is the best in the world our people are the best in the world our company is the best in the world Where the magic begins…
  14. 14. And Even More Sins Content Typos & Bad grammar Too many buzz words Grandiose claims No numbers, names Boring, not memorable v06081214 © Nearsoft, Inc. All rights reserved.
  15. 15. Important Sales Tool Every slide must sell something Product Service Presentation must sell the company Communicate value Create trust Move closer to sale! v06081217 © Nearsoft, Inc. All rights reserved.
  16. 16. Important Brand Element Projects an image Professional or not Sloppy or well crafted Light or serious Impacts your brand For good or bad Reinforce or dilute Helps make/break sale Value? Trust? Obstacles? v06081218 © Nearsoft, Inc. All rights reserved.
  17. 17. Confusing Look (example) v06081219 © Nearsoft, Inc. All rights reserved.
  18. 18. Branded Look (example) v06081220 © Nearsoft, Inc. All rights reserved.
  19. 19. Slides Don’t Stand Alone Don’t email to customers Brochure Whitepaper Letter Don’t post on website Flash ScreenCam v06081221 © Nearsoft, Inc. All rights reserved.
  20. 20. What to Do? Keep it short Be consistent Make it interesting v06081222 © Nearsoft, Inc. All rights reserved.
  21. 21. How to Do It? The 3-5 rule Pyramid style Refactoring v06081223 © Nearsoft, Inc. All rights reserved.
  22. 22. The 3-5 Rule 3-5 slides 3-5 bullets 3-5 words v06081224 © Nearsoft, Inc. All rights reserved.
  23. 23. Presentation Structure Topic Title slide Customer name Presenter’s name Date Copyright, pub restrictions 3-5 content Slide number slides Contact information Last slide (Tag line) v06081225 © Nearsoft, Inc. All rights reserved.
  24. 24. 3-5 Content Slides 1. Value proposition 2. Targeted solution 3. Competitive advantage 4. Customers (evidence) 5. Company background v06081226 © Nearsoft, Inc. All rights reserved.
  25. 25. Slide Structure Short, catchy title Content (3-5) Takeaway v06081227 © Nearsoft, Inc. All rights reserved.
  26. 26. Pyramid Style Critical messages up front Secondary claims, evidence Details Features Contract terms “How it works” Architecture etc. v06081228 © Nearsoft, Inc. All rights reserved.
  27. 27. Pyramid Style Critical Messages •Secondary claims •More evidence Details: • Features • Contract Terms • “How it works” • Architecture • etc. v06081229 © Nearsoft, Inc. All rights reserved.
  28. 28. Pyramid Style Critical Messages •Secondary claims •More evidence Details: • Features • Contract Terms • “How it works” • Architecture • etc. v06081230 © Nearsoft, Inc. All rights reserved.
  29. 29. Pyramid Style Critical Messages •Secondary claims •More evidence v06081231 © Nearsoft, Inc. All rights reserved.
  30. 30. Pyramid Style Critical Messages v06081232 © Nearsoft, Inc. All rights reserved.
  31. 31. Pyramid Style Critical Messages •Secondary claims •More evidence Details: • Features • Contract Terms • “How it works” • Architecture • etc. v06081233 © Nearsoft, Inc. All rights reserved.
  32. 32. Refactoring “ The process of rewriting material to improve its readability or structure Wikipedia v06081234 © Nearsoft, Inc. All rights reserved.
  33. 33. Refactoring Split long bullets Short bullets Key words Split slides Too many bullets Multiple levels One topic per slide v06081235 © Nearsoft, Inc. All rights reserved.
  34. 34. Wall of Words (example) XYZ, Inc is a provider of high tech test, measurement and inspection solutions for the Automotive and Electronics industry. For over 7 years XYZ has been assisting Fortune 500 companies in the design, development, manufacturing and complete integration of systems that fulfill their test, measurement and inspection needs and contribute to the production, quality control, research and development of their products. XYZ’s unique differentiator is our ability to act as a single-source for design, machining, software, electrical, mechanical and installation. Unlike our competitors XYZ’s complete integration process benefits our customers by providing comprehensive project management, improved quality control and shorter project lead and deployment times. Some of our customers include Flextronics, Visteon, SiemensVDO, Texas Instruments, Continental and General Motors. XYZ’s has successfully provided solutions for: Semiconductors dimension inspection, Testing airbags electronics crash modules, Laptop assembly inspection, and ABS wheel speed sensors. v06081236 © Nearsoft, Inc. All rights reserved.
  35. 35. Wall of Words (example) XYZ, Inc is a provider of high tech test, measurement and inspection solutions for the Automotive and Electronics industry. For over 7 years XYZ has been assisting Fortune 500 companies in the design, development, manufacturing and complete integration of systems that fulfill their test, measurement and inspection needs and contribute to the production, quality control, research and development of their products. XYZ’s unique differentiator is our ability to act as a single-source for design, machining, software, electrical, mechanical and installation. Unlike our competitors XYZ’s complete integration process benefits our customers by providing comprehensive project management, improved quality control and shorter project lead and deployment times. Some of our customers include Flextronics, Visteon, SiemensVDO, Texas Instruments, Continental and General Motors. XYZ’s has successfully provided solutions for: Semiconductors dimension inspection, Testing airbags electronics crash modules, Laptop assembly inspection, and ABS wheel speed sensors. v06081237 © Nearsoft, Inc. All rights reserved.
  36. 36. Summarize What we do Test, measurement, inspection solutions Automotive and Electronics industries Features Single-source design, development, manufacturing In-house machine shop Integrated process Benefits Lower cost On-time delivery Improved quality control Customers Fortune 500 Flextronics, Visteon, Siemens VDO, Texas Instruments, Continental, General Motors and many others v06081238 © Nearsoft, Inc. All rights reserved.
  37. 37. Refactor v06081239 © Nearsoft, Inc. All rights reserved.
  38. 38. Be Consistentv060812
  39. 39. Consistent Layout Background Slides, handouts, notes Use “Title” and “Slide” masters Corporate brand look 2-3 colors throughout Lots of whitespace Avoid slide transitions Random transitions v06081241 © Nearsoft, Inc. All rights reserved.
  40. 40. Consistent Bullets Leverage your brand Limit indentations v06081242 © Nearsoft, Inc. All rights reserved.
  41. 41. Consistent Bullets Leverage your brand Limit indentations Default sucks v06081243 © Nearsoft, Inc. All rights reserved.
  42. 42. Default Bullet Scheme (example)• – • – »
  43. 43. Default Bullet Scheme (example)• Bullet – Negative sign!? • Bullet – 10x better than competition » “Much Greater Than” sign!?
  44. 44. Improved Bullet Scheme (example)• Bullet • Bullet • Bullet • Bullet • Bullet
  45. 45. Improved Bullet Scheme (example)• Bullet • Bullet
  46. 46. Branded Bullet Scheme (example) Point Sub-point v06081248 © Nearsoft, Inc. All rights reserved.
  47. 47. Indentations Bullets Two levels max Refactor v06081249 © Nearsoft, Inc. All rights reserved.
  48. 48. Consistent Text Font family, style, size Font colors Text case Use of periods v06081250 © Nearsoft, Inc. All rights reserved.
  49. 49. Text Case Sentence case First word capitalized Title Case All Words Capitalized Not Prepositions or Articles v06081251 © Nearsoft, Inc. All rights reserved.
  50. 50. Use of Periods Use periods at the end of bullets. Don’t use periods at the end of bullets Pick one style, stick to it! v06081252 © Nearsoft, Inc. All rights reserved.
  51. 51. Graphs, Tables & Diagrams Understandable Graphs Label axes Unit of measure Tables Label columns, rows Diagrams Label boxes Limited animation v06081253 © Nearsoft, Inc. All rights reserved.
  52. 52. Consistent Images High-quality Framed Elegant Consistent style, size v06081254 © Nearsoft, Inc. All rights reserved.
  53. 53. Sloppy-Looking Image v06081255 © Nearsoft, Inc. All rights reserved.
  54. 54. High-Quality Image v06081256 © Nearsoft, Inc. All rights reserved.
  55. 55. Borderless Image v06081257 © Nearsoft, Inc. All rights reserved.
  56. 56. Framed Image v06081258 © Nearsoft, Inc. All rights reserved.
  57. 57. Diagrams Using AutoShapes v06081259 © Nearsoft, Inc. All rights reserved.
  58. 58. Make It Interestingv060812
  59. 59. Make It … Entertaining Mix text, visuals Tangible Use numbers, names as “hooks” Memorable Success stories Surprising facts v06081261 © Nearsoft, Inc. All rights reserved.
  60. 60. Use Facts for Credibility Communicate value, credibility For every claim, quote a number “Most cost-effective … ” “Savings of up to 57% and a 9-month ROI, unparalleled in the industry … ” “Satisfied customers … ” “Ford and Volvo increased the number of transactions by 27% in the first 12 months of use, GM… ” v06081262 © Nearsoft, Inc. All rights reserved.
  61. 61. Be Memorable Tell a story Drama Inform Surprise Educate Don’t overstate Entertain Stay on message v06081263 © Nearsoft, Inc. All rights reserved.
  62. 62. Surprise, Educate “ Currently, 451,000 Mexican students are enrolled in full-time undergraduate programs, versus just over 370,000 in the U.S. Business Week May, 2006 v06081264 © Nearsoft, Inc. All rights reserved.
  63. 63. No Grandiose Claims! Hit to credibility “We are the leading outsourcing vendor in Panama … ” But you have a staff of 12 engineers? Narrow the segment “We are the leading Delphi outsourcing vendor in Panama” “80% of our engineers are Java certified” v06081265 © Nearsoft, Inc. All rights reserved.
  64. 64. Presenterv060812
  65. 65. About You Stay in control Dress appropriately Stand right Don’t rush, drag Be memorable v06081268 © Nearsoft, Inc. All rights reserved.
  66. 66. Staying in Control Keep mechanics Neutral Out of the way Engage audience Use space Walk into audience v06081269 © Nearsoft, Inc. All rights reserved.
  67. 67. Dress Appropriately Keep attention on message Not your clothing Business casual Casual elegance Tucked in shirt Solid or subtle pattern Keep chest hair inside shirt Subtle jewelry Loose clothing v06081270 © Nearsoft, Inc. All rights reserved.
  68. 68. Where You Stand Matters Left of screen From audience’s point of view v06081271 © Nearsoft, Inc. All rights reserved.
  69. 69. Where You Stand Matters Left of screen From audience’s point of view v06081272 © Nearsoft, Inc. All rights reserved.
  70. 70. Big Stage v06081273 © Nearsoft, Inc. All rights reserved.
  71. 71. How You Stand Matters Open Back Forward Closed v06081274 © Nearsoft, Inc. All rights reserved.
  72. 72. Presenter DOs Speak up, don’t mumble Open, forward posture Gesture as appropriate Match words, body language Help transition slides v06081275 © Nearsoft, Inc. All rights reserved.
  73. 73. Help Slide Transitions Look briefly at new slides Look at audience Use words in title v06081276 © Nearsoft, Inc. All rights reserved.
  74. 74. Presenter DON’Ts Block the projector Turn back to audience Cross your arms Lean on the wall Fidget with cups, etc. Read slides out loud v06081277 © Nearsoft, Inc. All rights reserved.
  75. 75. Read Quotes “ Currently, 451,000 Mexican students are enrolled in full-time undergraduate programs, versus just over 370,000 in the U.S. Business Week May, 2006 v06081278 © Nearsoft, Inc. All rights reserved.
  76. 76. Read Cartoons v06081279 © Nearsoft, Inc. All rights reserved.
  77. 77. Don’t Rush or Drag Practice, practice, practice Time your presentation Skip slides, don’t rush v06081280 © Nearsoft, Inc. All rights reserved.
  78. 78. Contentv060812
  79. 79. Presentation Structure Topic Title slide Customer name Presenter’s name Date Copyright, pub restrictions 3-5 content Slide number slides Contact information Last slide (Tag line) v06081282 © Nearsoft, Inc. All rights reserved.
  80. 80. 3-5 Content Slides 1. Value proposition 2. Targeted solution 3. Competitive advantage 4. Customers (evidence) 5. Company background v06081283 © Nearsoft, Inc. All rights reserved.
  81. 81. Value Proposition Problem that you solve Client benefits Unique competitive advantage v06081284 © Nearsoft, Inc. All rights reserved.
  82. 82. Targeted solution Key factor of your solution Adapted to each client v06081285 © Nearsoft, Inc. All rights reserved.
  83. 83. Competitive advantage Unique list of benefits v06081286 © Nearsoft, Inc. All rights reserved.
  84. 84. Customer Evidence Related success cases Describe size/kind of client Problem Solution Quantitative benefits v06081287 © Nearsoft, Inc. All rights reserved.
  85. 85. Company Background Year in business Number of clients Awards Partnerships Offices v06081288 © Nearsoft, Inc. All rights reserved.
  86. 86. Takeaways Slides are sales tool Stay in control Keep it short Simplify, refactor Be consistent Entertain But stay on message Practice, practice, practice v06081289 © Nearsoft, Inc. All rights reserved.
  87. 87. Matt M Pérez mperez@nearsoft.com +1.408.691.1034 mobile http://www.nearsoft.comv060812

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