An introduction to<br />
is acurated,<br />case studygallery of excellence,<br />providing the global<br />marketingcommunity<br />with the latest ...
Whatis              ?<br /><ul><li>More than 3,500of the best marketing innovation case studies
50 new case studies every month
Trend reports – that keep you ahead of the pack (Gaming, Mobile, Marketing to Mothers)
A global view of the marketing universe (Cases from over 100 countries and every channel)
Expert analysis  - that gives you the inside track
 Consultancy, training & bespoke services</li></li></ul><li>Creaminspires<br />New product launches and brand extensions<b...
 ANATOMY of a                 case study<br />Comprehensive case studies feature a universal template so you can quickly s...
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An introduction to Cream

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A short introduction to Cream, the online resource for media, marketing and brand professionals.

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  • As stated earlier, Cream delivers four core and simple benefits, all absolutely essential to the success and development of a strong business.Efficient use of budgets, intelligent working practice, centralised control and talent development are all elements of managements challenge. Cream understands these pressure and hence was designed to add value in all regards.
  • An introduction to Cream

    1. 1. An introduction to<br />
    2. 2. is acurated,<br />case studygallery of excellence,<br />providing the global<br />marketingcommunity<br />with the latest trends and<br />inspirationto help <br />growtheir brands. <br />
    3. 3. Whatis ?<br /><ul><li>More than 3,500of the best marketing innovation case studies
    4. 4. 50 new case studies every month
    5. 5. Trend reports – that keep you ahead of the pack (Gaming, Mobile, Marketing to Mothers)
    6. 6. A global view of the marketing universe (Cases from over 100 countries and every channel)
    7. 7. Expert analysis - that gives you the inside track
    8. 8. Consultancy, training & bespoke services</li></li></ul><li>Creaminspires<br />New product launches and brand extensions<br />Building on consumer insights <br />Growing point of sale revenues / shopper marketing<br />Extension into a new market (demographic or geographical)<br />Building market share<br />Defending price premium<br />Driving brand or corporate awareness<br />
    9. 9. ANATOMY of a case study<br />Comprehensive case studies feature a universal template so you can quickly see:<br /><ul><li>The creative/ showreel
    10. 10. Campaign facts: brand, category, region, date, agency and media owner
    11. 11. The marketing challenge and the big idea
    12. 12. Results/ROI and similar work</li></li></ul><li>Shuffle: The inspiration engine<br /><ul><li>The most popular innovation tool ever made by Cream
    13. 13. Cream shuffle is a random idea generatorthat brings you the most unique and inspiring cases
    14. 14. Each click refreshesyour choice and kick starts your creative thinking
    15. 15. Designed to give you a global view </li></li></ul><li>Amazingsearch results<br /><ul><li>Powerful search results that give you laser like accuracy
    16. 16. Quickly drill down by brand, region, industry, agency, campaign date, channel and more..
    17. 17. Search for brilliant campaigns by ROI or Award Winners
    18. 18. Find the answer to your marketing challenge</li></li></ul><li>For a free trial or for more information please contact<br />info@creamglobal.com or call +44 (0)207 7367 6973<br />

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