The adidas Group Social Media Guidelines   pagina 1 van 17http://smg.adidas-group.com/                  27-11-2011
The adidas Group Social Media Guidelines                                                                                  ...
The adidas Group Social Media Guidelines                                                                               pag...
The adidas Group Social Media Guidelines                                                                               pag...
The adidas Group Social Media Guidelines                                                       pagina 5 van 17            ...
The adidas Group Social Media Guidelines                                                                             pagin...
The adidas Group Social Media Guidelines                                                      pagina 7 van 17             ...
The adidas Group Social Media Guidelines                                                                            pagina...
The adidas Group Social Media Guidelines                                                                             pagin...
The adidas Group Social Media Guidelines   pagina 10 van 17http://smg.adidas-group.com/                    27-11-2011
The adidas Group Social Media Guidelines   pagina 11 van 17http://smg.adidas-group.com/                    27-11-2011
The adidas Group Social Media Guidelines   pagina 12 van 17http://smg.adidas-group.com/                    27-11-2011
The adidas Group Social Media Guidelines   pagina 13 van 17http://smg.adidas-group.com/                    27-11-2011
The adidas Group Social Media Guidelines   pagina 14 van 17http://smg.adidas-group.com/                    27-11-2011
The adidas Group Social Media Guidelines   pagina 15 van 17http://smg.adidas-group.com/                    27-11-2011
The adidas Group Social Media Guidelines   pagina 16 van 17http://smg.adidas-group.com/                    27-11-2011
The adidas Group Social Media Guidelines                         pagina 17 van 17        1             5                  ...
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Socialrichtlijnenadidas socialmedia.nl

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Richtlijnen gebruik Social media Adidas

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Socialrichtlijnenadidas socialmedia.nl

  1. 1. The adidas Group Social Media Guidelines pagina 1 van 17http://smg.adidas-group.com/ 27-11-2011
  2. 2. The adidas Group Social Media Guidelines pagina 2 van 17 1. You have a voice! (...but please remember: only very few people are official spokesperson for the Group or its brands) 2. You can contribute! (… by publishing a post on your blog, editing a wiki article, raising a question on the ATM. But remember, you are also responsible for all content you put up) 3. Be proud of your company! (...but be aware that "for internal use only" means you shouldnt share this with your friends on Facebook)http://smg.adidas-group.com/ 27-11-2011
  3. 3. The adidas Group Social Media Guidelines pagina 3 van 17 4. Share the news! (...but keep quiet on topics for which you have signed a confidentiality agreement) 5. Be honest! (...but do not comment on legal or financial issues) 6. Respect your audience! (...never insult anybody)http://smg.adidas-group.com/ 27-11-2011
  4. 4. The adidas Group Social Media Guidelines pagina 4 van 17 7. Think twice! (...before speaking up - and think of the consequences) 8. Have courage! (...and be the first to correct your own mistakes, as soon as you become aware of them) 9. Use your networks! (...but dont cite others without approval)http://smg.adidas-group.com/ 27-11-2011
  5. 5. The adidas Group Social Media Guidelines pagina 5 van 17 10. Be a brand ambassador! (...but remember that diplomats have an etiquette and plenty of rules to follow) “…for kids only” Yes – the kids love it. But: Social networking among users ages 50+ nearly doubled from 2009 to 2010! Learn more “… not for big companies” A McKinsey survey research finds that companies using the Web intensively gain greater market share and higher margins. Learn morehttp://smg.adidas-group.com/ 27-11-2011
  6. 6. The adidas Group Social Media Guidelines pagina 6 van 17 “… a waste of time” Think again: By connecting individuals to relevant people, information and community workspaces, social computing reduces the need to send messages and attached files as email. Email storage costs $500 per GB per year, and one Fortune 100 manufacturing company calculated that a simple 2 percent reduction in email volume could save $2.6 million per year. So, what is really a waste of time? Learn more or more “… just a fad” Ok, just remember what Western Union thought in 1876 about a then new device: “This telephone has too many shortcomings to be seriously considered as a means of communication”. Learn more "It is too difficult..." Well, its new. So we all have to learn. We can benefit from others. Just keep your eyes open. Learn more and more and even morehttp://smg.adidas-group.com/ 27-11-2011
  7. 7. The adidas Group Social Media Guidelines pagina 7 van 17 "Its not for us" Social Media is for everyone and every company. Of course there are differences. But many examples show how to do it. Learn more, adidas, Reebok Wikis Wikis store unstructured information that otherwise might be lost. Wikis help to break information hierarchies and to ensure free flow of information. Learn more RSS feeds RSS feeds are a great tool for individualization of information. Everyone can choose how much information they subscribe to, for example via a company. This information is then automatically updated in a feed reader. Learn morehttp://smg.adidas-group.com/ 27-11-2011
  8. 8. The adidas Group Social Media Guidelines pagina 8 van 17 Blogs Corporate blogs offer the possibility of a knowledge base for projects or products, or to create individual profiles. Employees can add their thoughts and knowledge profile, instead of remaining unheard in the usual hierarchical corporate structure. Learn more Microblogging, like Twitter etc. Microblogging allows direct communication among employees with the latest updates. It also is an easy way to network with experts and position yourself as an expert. Learn more Bookmarking and tagging Social bookmarking allows employees to save bookmarks online, share and search information, such as websites by using the recommended keywords (tags). Learn morehttp://smg.adidas-group.com/ 27-11-2011
  9. 9. The adidas Group Social Media Guidelines pagina 9 van 17 Social networks Social networking platforms give employees the opportunity to network, regardless of their place of work and hierarchically tiered chain of communications with each other and share information. Learn more Instant messaging IM helps you avoid email cascades and makes communication more efficient. For example, using our Microsoft Office Communicator will help you share quick news with your colleagues. Photo and video sharing YouTube and Flickr are great tools to share complex topics or creative ideas. They also help break down language barriers.http://smg.adidas-group.com/ 27-11-2011
  10. 10. The adidas Group Social Media Guidelines pagina 10 van 17http://smg.adidas-group.com/ 27-11-2011
  11. 11. The adidas Group Social Media Guidelines pagina 11 van 17http://smg.adidas-group.com/ 27-11-2011
  12. 12. The adidas Group Social Media Guidelines pagina 12 van 17http://smg.adidas-group.com/ 27-11-2011
  13. 13. The adidas Group Social Media Guidelines pagina 13 van 17http://smg.adidas-group.com/ 27-11-2011
  14. 14. The adidas Group Social Media Guidelines pagina 14 van 17http://smg.adidas-group.com/ 27-11-2011
  15. 15. The adidas Group Social Media Guidelines pagina 15 van 17http://smg.adidas-group.com/ 27-11-2011
  16. 16. The adidas Group Social Media Guidelines pagina 16 van 17http://smg.adidas-group.com/ 27-11-2011
  17. 17. The adidas Group Social Media Guidelines pagina 17 van 17 1 5 > Contact > Imprinthttp://smg.adidas-group.com/ 27-11-2011

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