2. BATA shoe store
Insights :
• People buy sports shoes after
validation from the store
employee.
• Price is a major factor while
buying.
• People in India look for value for
money while buying most
products.
Hidden Opportunities :
• BATA should routinely have a
sale/discount since that would
make good quality shoes even
more cost effective.
• Big brands like Reebok and Nike
have inflated prices. High priced
because of brand name and little
else to offer.
3. Café Nandini
Insights :
• Serves south Indian food. It’s
divided into 2 sections. A/C
(Service) and self-serve.
• The price of food is higher
(around 30%) in the A/C section.
Due to this most people prefer the
self-serve section.
• Service is rather ordinary.
Hidden Opportunities :
• Right now the space proportion is
1:1 for both the sections.
• Expand the self-serve section.
The space allocation (for the
sections) can be 75:25 or 90:10
• Target higher volumes in terms of
business.
4. Hypercity
Insights:
• People come for mostly
weekend shopping.
• All in one super store.
• Bulk Buyers.
Hidden Opportunities:
• Too many counters, too few
people manning them.
• Non Availability of common
items like heating rod.
• Lack of Bulk pricing.
• Situated in a IT Zone. They
should have corporate
discounts.
5. McDonalds
Insights:
• People come here for a quick bite
before movies.
• Usually crowded, nice range of
items.
Hidden Opportunities:
• Some of the pricing does not make
sense at all. INR 100 for coke and a
packet of large fries. (for reference
INR 100 is enough for a full meal in
a small restaurant.)
• Have not gone local much. For
instance paneer tikka (fresh cheese)
is not served at all. Going local will
help to win over some of the older
crowd as well.
6. Croma
Insights:
• People mostly buy laptops, tablets, TVs
and cameras.
• Household goods like
refrigerator, washing
machine, microwave ovens. Etc. are not
sold much.
• People do care about extended
warranty.
Hidden Opportunities:
• Prices are higher compared to
flipkart.com. Lower prices will contribute
to more sales since Indians are still
reluctant to buy electronics online.
• Offer a more comprehensive after sales
services and support for household
7. Crossword
Insights:
• People get a preview of a book and
then buy the same online due to
lower prices.
Hidden Opportunities:
• Prices are higher compared to
flipkart.com. Catalogue is less
extensive. Lower the prices.
• Offer a more personalized
experience. Have a coffee shop
inside.
• Offer sales of second hand books.
• Exchange offers for old books.
• Lending books/Book renting to
increase revenue.
