Document IntegrityMaximize Your Benefits Through Production Management<br />A presentation fromCrawford Technologies Inc.<...
Agenda<br />Definitions & Terms<br />The Difference between Production Management & Document Integrity vs. “an ADF” <br />...
Definitions & Terms<br />ADF <br />“An architecture for efficiently and cost-effectively producing internal and external p...
Definitions & Terms<br />ADF<br />Defined and named by Gartner in 1995 as:<br />Input – the data enters the ADF<br />Trans...
Definitions & Terms<br />ADF 2.0 (Gartner 2007) adds two new modules:<br />Document Design and Content Integration – Busin...
Definition & Terms<br />Document Integrity:<br />A service level quality standard that transactional document production i...
Definition & Terms<br />Privacy Legislation<br />These are the laws that have been enacted in various countries that requi...
Definition & Terms<br />Production Management System manages all Production processes and achieves Document Integrity<br /...
Production Management System compared to ADF<br />
Production Management Systemcompared to ADF<br />
Who is involved?<br />ADF:<br />Operations, IT Project Management, IT Developers, IT Architects,  Composition Teams, Marke...
Complexity<br />ADF:<br />Complexity is high due the breadth of involvement from so many areas of the organization<br />An...
Costs<br />ADF:<br />Expect larger up front costs<br />Expect large vendor integration invoices<br />Expect large costs re...
Project Duration	<br />ADF:<br />Expect greater than 1 year project durations, even longer than 2 years<br />Complexity, a...
Privacy Breach<br />Both ADF & Production Management & Document Integrity achieve significant privacy breach reductions <b...
Composition<br />ADF:<br />Includes Composition management within it’s scope<br />Composition provides maximum document de...
Does not include Composition management and integration within it’s scope
Can ALSO achieve strong operational efficiency and transpromo goals through document re-engineering</li></li></ul><li>Oper...
What does all this mean?<br />The goals and benefits of ADF are significant in terms of operational savings and integrated...
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Document Integrity - Maximize Your Benefits Through Production Management

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Document Integrity - Presentation from Xplor 2011 - A presentation from Crawford Technologies - http://www.crawfordtech.com/

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Document Integrity - Maximize Your Benefits Through Production Management

  1. 1. Document IntegrityMaximize Your Benefits Through Production Management<br />A presentation fromCrawford Technologies Inc.<br />www.crawfordtech.com<br />Follow, Like and Join us at<br />about.me/CrawfordTechInc<br />
  2. 2. Agenda<br />Definitions & Terms<br />The Difference between Production Management & Document Integrity vs. “an ADF” <br />The PROs and Cons of each approach<br />The Benefits of Production Management & Document Integrity have Increased<br />The Costs of Production Management & Document Integrity have Decreased<br />Conclusion & Wrap up<br />
  3. 3. Definitions & Terms<br />ADF <br />“An architecture for efficiently and cost-effectively producing internal and external printed transaction documents”<br />“To ensure lower costs, higher quality, integrity and process controls”<br />
  4. 4. Definitions & Terms<br />ADF<br />Defined and named by Gartner in 1995 as:<br />Input – the data enters the ADF<br />Transformation & Integrated Output – production onto appropriate media<br />Delivery Preparation – documents are prepared for delivery to the recipient<br />Control & Reporting – production management of the ADF - sits over the other 3 modules<br />The Interfaces between the 4 modules<br />
  5. 5. Definitions & Terms<br />ADF 2.0 (Gartner 2007) adds two new modules:<br />Document Design and Content Integration – Business rule design & placement of all variable data & messaging components<br />Response Management – Ongoing analysis of customer behaviors to maximize customer lifetime value<br />
  6. 6. Definition & Terms<br />Document Integrity:<br />A service level quality standard that transactional document production is measured against. It specifically measures the quantity of ‘co-mingles’ and other privacy related document production errors. It is measured in %, for example, “99.5% error free of document integrity errors”.<br /> Integrity System<br />A system that uses camera technology to visually inspect the physical production of transactional customer documents. It monitors, tabulates and reports on all activities to significantly reduce errors.<br />
  7. 7. Definition & Terms<br />Privacy Legislation<br />These are the laws that have been enacted in various countries that require organizations to protect consumers identity, their personally identifiable data and their privacy – these laws encompass transactional documents<br />A listing of the applicable international law is included at the end of this presentation<br />In response, many organizations are demanding significant “proof of process” reporting and evidence that appropriate processes, best practices and appropriate controls are in place.<br /><ul><li>This applies to internal operations and print service providers.</li></li></ul><li>The Problem<br />Business cases for acquisition, installation and operation of a Production Management system to achieve Document Integrity have often failed to receive approval. There are many reasons for this:<br />The cost of poor document integrity has not often been fully quantified<br />The cost to acquire a Production Management system in order to achieve document integrity has historically been very expensive.<br />The vendor fees to integrate, install and configure a Production Management system have traditionally been very expensive.<br />
  8. 8. Definition & Terms<br />Production Management System manages all Production processes and achieves Document Integrity<br />ExistingPrint Streams<br />Insert<br />Production Management<br />System<br />Mail Delivery<br />Archive<br />Print<br />
  9. 9. Production Management System compared to ADF<br />
  10. 10. Production Management Systemcompared to ADF<br />
  11. 11. Who is involved?<br />ADF:<br />Operations, IT Project Management, IT Developers, IT Architects, Composition Teams, Marketing, CRM team, etc.<br />Production Management System:<br />Operations<br />
  12. 12. Complexity<br />ADF:<br />Complexity is high due the breadth of involvement from so many areas of the organization<br />Any time marketing is involved . . . <br />Integration requirements across the enterprise<br />Production Management System:<br />Complexity is low due to the narrow breadth within operations and minimal IT involvement<br />Operational staff typically can implement and deploy such a system<br />
  13. 13. Costs<br />ADF:<br />Expect larger up front costs<br />Expect large vendor integration invoices<br />Expect large costs related to the integration across functional areas and system<br />Software upgrades<br />Internal IT staff costs and charge backs<br />Other system upgrades and costs<br />Production Management System:<br />Much smaller up front costs<br />Small to no vendor integration costs<br />Little to No cross functional integration costs as it is all “within Operations”<br />
  14. 14. Project Duration <br />ADF:<br />Expect greater than 1 year project durations, even longer than 2 years<br />Complexity, agreeing on scope, agreeing on priorities and goals and cross functional interaction ALL mean longer project duration <br />Production Management System:<br />Expect completion in a couple of months<br />Complexity is minimized<br />Scope, goals and objectives are easily determined “within Operations”<br />Shorter Project duration means achieving your cost reduction goals sooner<br />
  15. 15. Privacy Breach<br />Both ADF & Production Management & Document Integrity achieve significant privacy breach reductions <br />Consistent operational processes, rich proof of process reporting and tight integrity management are features of both approaches<br />
  16. 16. Composition<br />ADF:<br />Includes Composition management within it’s scope<br />Composition provides maximum document design flexibility and can help achieve operational efficiency and transpromo goals<br /><ul><li>Production Management & Document Integrity:
  17. 17. Does not include Composition management and integration within it’s scope
  18. 18. Can ALSO achieve strong operational efficiency and transpromo goals through document re-engineering</li></li></ul><li>Operational Efficiency Examples<br />All can be achieved by strong Production Management & Document Integrity systems:<br />Combine small jobs together<br />Automate your production re-print processes<br />Automatically direct jobs to the right-sized production equipment – hit their “sweet spot”<br />Migrate to lower cost production technology such as full color ink-jet<br />
  19. 19. What does all this mean?<br />The goals and benefits of ADF are significant in terms of operational savings and integrated customer communications<br />The correct Production Management system can achieve operational savings quicker and with lower costs<br />The correct Production Management system will form the foundation for your future, full ADF<br />
  20. 20. You’ve been watching:Document IntegrityMaximize Your Benefits Through Production Management<br />Connect with us on<br /> Twitter Facebook LinkedIn<br />Visit about.me/CrawfordTechInc now<br />

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