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YOU WANT THE LISTENER TO
REMEMBER WHAT YOU SAY
BUT . . .
PEOPLE TEND TO
. . .
AND/OR
. . . . . . . . . . . . . .
NOTPAY
ATTENTION
Year 2000
13 Seconds
Year 2013
8 Seconds
Goldfish’s Attention Span
9 Seconds
Average Human Attention Span and Goldfish’s
So
here
are . . .
Conversation Tips
To Make You
Memorable
in 30 seconds or less
USE
A CONNECTION STORY
01
Don’t just
state facts
them . .
. . But how?
According to
Amanda Marko
StrategicCommunicationsConsultant
Entrepreneur (magazine)
‘Hi, I’m very trustworthy,
hardworking and diligent.’
Don’t say -
Instead, say -
TELL A STORY THAT GIVES THE PERSON
YOU ARE TALKING TO THE IMPRESSION THAT
YOU ARE TRUSTWORTHY, HARDWORKING
AND DILIGENT.
02
DITCH THE JARGON
UNLESS THE PERSON YOU ARE
TALKING TO SPECIALIZES IN THE
FIELD OF YOUR CONVERSATION
TOPIC. . .
Leave out the
super-technical/industry-specific
terms.
It will make what you say
 clearer
 stick in their minds much
better.
PUTTING EFFORT INTO
RESEARCH BEFORE
MAKING A BUSINESS
DECISION
DUE DILIGENCE
Example
ADD AN ANECDOTE
03
ANECDOTE
Interesting story about a real
incident or person
A Stanford study shows that
retention rate is higher when
statistics and anecdotes both
are used
SEE THE DIFFERENCE ! 
Anecdotes
65-70%
(Statistics
5-10%alone)
RETENTION RATE
SHARE SOMETHING
YOU HAVE IN COMMON
04
You Listener
Common
Ground
 EXPERIENCES
IT CAN BE ANYTHING SHARED BY
BOTH PARTIES 
 INTERESTS
 HOBBIES etc.
Compliment ‘em
05
Why?
Because people will
remember how you
made them feel !!!!!
GUARANTEE THE WARM AND
FUZZIES BY OFFERING A REAL,
GENUINE COMPLIMENT
GO FOR WORK-RELATED
COMPLIMENTS SUCH AS-
Good job on
that presentation
Insightful
commentary in
that meeting
THAT’S ALL !
NOW GO AND
BE MEMORABLE !
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5 Conversation Tips to Make You More Memorable in 30 Seconds or Less

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The original article:
http://www.levo.com/articles/career-advice/5-ways-to-be-memorable-in-30-seconds-or-less

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5 Conversation Tips to Make You More Memorable in 30 Seconds or Less

  1. YOU WANT THE LISTENER TO REMEMBER WHAT YOU SAY BUT . . .
  2. PEOPLE TEND TO . . .
  3. AND/OR . . . . . . . . . . . . . .
  4. NOTPAY ATTENTION
  5. Year 2000 13 Seconds Year 2013 8 Seconds Goldfish’s Attention Span 9 Seconds Average Human Attention Span and Goldfish’s
  6. So here are . . .
  7. Conversation Tips To Make You Memorable in 30 seconds or less
  8. USE A CONNECTION STORY 01
  9. Don’t just state facts
  10. them . . . . But how?
  11. According to Amanda Marko StrategicCommunicationsConsultant Entrepreneur (magazine)
  12. ‘Hi, I’m very trustworthy, hardworking and diligent.’ Don’t say - Instead, say -
  13. TELL A STORY THAT GIVES THE PERSON YOU ARE TALKING TO THE IMPRESSION THAT YOU ARE TRUSTWORTHY, HARDWORKING AND DILIGENT.
  14. 02 DITCH THE JARGON
  15. UNLESS THE PERSON YOU ARE TALKING TO SPECIALIZES IN THE FIELD OF YOUR CONVERSATION TOPIC. . .
  16. Leave out the super-technical/industry-specific terms.
  17. It will make what you say  clearer  stick in their minds much better.
  18. PUTTING EFFORT INTO RESEARCH BEFORE MAKING A BUSINESS DECISION DUE DILIGENCE Example
  19. ADD AN ANECDOTE 03
  20. ANECDOTE Interesting story about a real incident or person
  21. A Stanford study shows that retention rate is higher when statistics and anecdotes both are used SEE THE DIFFERENCE ! 
  22. Anecdotes 65-70% (Statistics 5-10%alone) RETENTION RATE
  23. SHARE SOMETHING YOU HAVE IN COMMON 04
  24. You Listener Common Ground
  25.  EXPERIENCES IT CAN BE ANYTHING SHARED BY BOTH PARTIES   INTERESTS  HOBBIES etc.
  26. Compliment ‘em 05
  27. Why? Because people will remember how you made them feel !!!!!
  28. GUARANTEE THE WARM AND FUZZIES BY OFFERING A REAL, GENUINE COMPLIMENT
  29. GO FOR WORK-RELATED COMPLIMENTS SUCH AS- Good job on that presentation Insightful commentary in that meeting
  30. THAT’S ALL ! NOW GO AND BE MEMORABLE !

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