Why I
wouldn’t
wash a
rented car.
(and why it matters)

1 The Manifesto Series
Encouraged to take ownership of our projects.

2 The Manifesto Series
I couldn’t agree more.

3 The Manifesto Series
“ The key to a successful
implementation and delivery of
our projects is ownership.”

4 The Manifesto Series
But what exactly do we mean by that?

5 The Manifesto Series
Let’s think of ownership as the way we feel about something.

6 The Manifesto Series
If it is mine, I own it.

7 The Manifesto Series

I take care of it.
Therein lies the solution:

We have just defined
‘ownership’ as the ability
to ‘care about something’.

8 The Manifesto Se...
Let’s consider our topic again:

9 The Manifesto Series

“ Why I
wouldn’t
wash a
rented car.”
“Why on earth should I care?”
(The car does not belong to me.)

10 The Manifesto Series
Yet most of us take care of our own cars.

11 The Manifesto Series
They don’t come with washing instructions and nobody tells us
to wash them. But we do. And we lovingly maintain and care f...
After 2 years ...
The rented car (that we did not wash) has a zero residual value.
Nobody will buy a car that has been dri...
The rental co. has no option ...
The car is scrapped.

14 The Manifesto Series
Your car has retained it’s value.
Suddenly the care you gave your car paid off.

15 The Manifesto Series
What we should change, is the way we feel about work.

16 The Manifesto Series
Let me share an example ...

17 The Manifesto Series
Henry Ford (July 30, 1863 – April 7, 1947)
18 The Manifesto Series
Henry Ford (July 30, 1863 – April 7, 1947)
19 The Manifesto Series
The Assembly Line.
“ You can drive any
colour car you want,
as long as it's black.”

Henry Ford (July 30, 1863 – April 7, ...
Think
Create
Engage
Optimise

The Assembly Line.
Do you recognize anything?

21 The Manifesto Series
Think
Create
Engage
Optimise

Our Assembly Line.

22 The Manifesto Series
This was recently demonstrated ...

23 The Manifesto Series
24 The Manifesto Series
It’s time to kick butt!

“But ... the client has already signed this off.”
“But ... it’s too late to change anything now.”...
There is ALWAYS time to stop
The Assembly Line.
If we shouldn’t stop it, then we can fix
the problem. Always.

26 The Mani...
You feel it’s wrong. Say so!
Your instincts are screaming at you. Say so!
You care about it, and it’s not the best it can ...
28 The Manifesto Series
29 The Manifesto Series
In other words:

Think

Create

Engage

Optimise

I’ll wash Grant’s car. I’ll wash Soph’s car. I’ll wash Joe’s car. I’ll w...
Own your work. Like you mean it. Do it for you.
Shit you worked on it. It’s the least you can do for you.

31 The Manifest...
fin.

32 The Manifesto Series

Q’s. Debate. Conversation.
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Why I Wouldn't Wash A Rented Car: A Lesson in Ownership

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This was the second presentation in my 'Manifesto' series, delivered in 2010. What I encourage here is to understand the value of Ownership in a working and creative environment.

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Why I Wouldn't Wash A Rented Car: A Lesson in Ownership

  1. 1. Why I wouldn’t wash a rented car. (and why it matters) 1 The Manifesto Series
  2. 2. Encouraged to take ownership of our projects. 2 The Manifesto Series
  3. 3. I couldn’t agree more. 3 The Manifesto Series
  4. 4. “ The key to a successful implementation and delivery of our projects is ownership.” 4 The Manifesto Series
  5. 5. But what exactly do we mean by that? 5 The Manifesto Series
  6. 6. Let’s think of ownership as the way we feel about something. 6 The Manifesto Series
  7. 7. If it is mine, I own it. 7 The Manifesto Series I take care of it.
  8. 8. Therein lies the solution: We have just defined ‘ownership’ as the ability to ‘care about something’. 8 The Manifesto Series
  9. 9. Let’s consider our topic again: 9 The Manifesto Series “ Why I wouldn’t wash a rented car.”
  10. 10. “Why on earth should I care?” (The car does not belong to me.) 10 The Manifesto Series
  11. 11. Yet most of us take care of our own cars. 11 The Manifesto Series
  12. 12. They don’t come with washing instructions and nobody tells us to wash them. But we do. And we lovingly maintain and care for them because they are ours. 12 The Manifesto Series
  13. 13. After 2 years ... The rented car (that we did not wash) has a zero residual value. Nobody will buy a car that has been driven by people who did not care about it. 13 The Manifesto Series
  14. 14. The rental co. has no option ... The car is scrapped. 14 The Manifesto Series
  15. 15. Your car has retained it’s value. Suddenly the care you gave your car paid off. 15 The Manifesto Series
  16. 16. What we should change, is the way we feel about work. 16 The Manifesto Series
  17. 17. Let me share an example ... 17 The Manifesto Series
  18. 18. Henry Ford (July 30, 1863 – April 7, 1947) 18 The Manifesto Series
  19. 19. Henry Ford (July 30, 1863 – April 7, 1947) 19 The Manifesto Series
  20. 20. The Assembly Line. “ You can drive any colour car you want, as long as it's black.” Henry Ford (July 30, 1863 – April 7, 1947) 20 The Manifesto Series
  21. 21. Think Create Engage Optimise The Assembly Line. Do you recognize anything? 21 The Manifesto Series
  22. 22. Think Create Engage Optimise Our Assembly Line. 22 The Manifesto Series
  23. 23. This was recently demonstrated ... 23 The Manifesto Series
  24. 24. 24 The Manifesto Series
  25. 25. It’s time to kick butt! “But ... the client has already signed this off.” “But ... it’s too late to change anything now.” “But ... we don’t have any more hours left.” “But ... there’s no-one available to change it!” “But ... we’re launching tomorrow.” 25 The Manifesto Series
  26. 26. There is ALWAYS time to stop The Assembly Line. If we shouldn’t stop it, then we can fix the problem. Always. 26 The Manifesto Series
  27. 27. You feel it’s wrong. Say so! Your instincts are screaming at you. Say so! You care about it, and it’s not the best it can be. Say so! You know it’s simply not going to work. Say so! It’s common sense. Say so. Think 27 The Manifesto Series Create Engage Optimise
  28. 28. 28 The Manifesto Series
  29. 29. 29 The Manifesto Series
  30. 30. In other words: Think Create Engage Optimise I’ll wash Grant’s car. I’ll wash Soph’s car. I’ll wash Joe’s car. I’ll wash Scott’s car. I’ll wash Ruan’s car. I’ll wash Emma’s car. I’ll wash Liam’s car. I’ll wash Jean’s car. I’ll wash Kath’s car. I’ll wash Tish’s car. I’ll wash Janine’s car. I’ll wash Barry’s car. I’ll wash Carlos’ car. I’ll wash Matt’s car. I’ll wash Santie’s car. I’ll wash Nic’s car. I’ll wash Terence’s car. I’ll wash Tom’s car. I’ll wash Justin’s car. I’ll wash Mick’s car. I’ll wash Mary’s car. I’ll wash Nicole’s car. I’ll wash Sam’s car. I’ll wash Celeste’s car. I’ll wash Geoff’s car. I’ll wash Jarred’s car. I’ll wash Baize’s car. I’ll wash Sue’s car. I’ll wash Gavin’s car. I’ll wash Mark’s car ... okay, I won’t wash Mark’s car unless I can use it for the weekend ... 30 The Manifesto Series
  31. 31. Own your work. Like you mean it. Do it for you. Shit you worked on it. It’s the least you can do for you. 31 The Manifesto Series
  32. 32. fin. 32 The Manifesto Series Q’s. Debate. Conversation.

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