And All That Jazz

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A presentation that I delivered to Quirk when operating as the CCO. It draws the analogy between Jazz and Creativity and how to play with tension to create an advantage. Later on, I appropriated the material as a keynote for the Digital Diva's opening night.

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And All That Jazz

  1. 1. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS1 (the secret behind effectiveness and efficiency) And all that Jazz. Clint Bryce - Group Chief Creative Officer Friday 18 March 2011
  2. 2. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS The story begins here. The year is 1999. 2 Crazy Blues. Friday 18 March 2011
  3. 3. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS3 Crazy Blues. Friday 18 March 2011
  4. 4. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS4 This is not the poster. Friday 18 March 2011
  5. 5. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS What do the following have in common? 5 tinderbox. Crazy Blues. Mr John Kao. Friday 18 March 2011
  6. 6. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS It wasn’t until the following year that I made the connection. 6 Mr John Kao. First published 1996 ISBNB 0-88730-864-3 Friday 18 March 2011
  7. 7. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS7 Business. Jazz. It wasn’t until the following year that I made the connection. + = Creative Business. Friday 18 March 2011
  8. 8. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS “Jazz – like business – implies a series of balancing acts. It must always be disciplined – but never driven – by formulas, agendas, sheet music. It must always be pushing outward, forward, upward – and therefor, inevitably, against complacency.” 8 – John Kao Friday 18 March 2011
  9. 9. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS “ ... whether I am alone or with others, my practice of life and the conduct of my thoughts and actions are the practice and conduct of a jazz player: I proceed by improvisation, by jamming.” 9 – John Kao Friday 18 March 2011
  10. 10. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS10 At it’s heart jamming is about improvisation. Friday 18 March 2011
  11. 11. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 11 we enjoy a great conversation Friday 18 March 2011
  12. 12. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 12 we write a love letter, a poem, a song ... Friday 18 March 2011
  13. 13. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 13 ... we blog Friday 18 March 2011
  14. 14. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 14 we dance ... Friday 18 March 2011
  15. 15. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 15 we train for that big cycle challenge Friday 18 March 2011
  16. 16. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 16 we win the cricket game Friday 18 March 2011
  17. 17. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 17 we deliver that blockbuster presentation Friday 18 March 2011
  18. 18. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 18 Rob delivers our Quirkstation chat Friday 18 March 2011
  19. 19. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS We are jamming when: 19 an inspired product development team embark on the road to create something new and exciting. Friday 18 March 2011
  20. 20. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS And yes. We are jamming right now. Right here. 20 Friday 18 March 2011
  21. 21. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS21 When we walk the tightrope between analytic rigor and inspired passion ... we leave the sheet music behind for new horizons, “ we are jamming.” Friday 18 March 2011
  22. 22. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS22 This improvisational style derives it’s power from the way it juxtaposes certain vital human tensions, or paradoxes. The same applies in business. With us. This is very powerful stuff. Friday 18 March 2011
  23. 23. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS23 Examples of these tensions include ... The established (tradition, powers that be, status quo, processes) ... Critical norms and standards ... Responsiveness to the team ... Discipline ... Client service ... Limiting budgets ... Monitoring (reviews, time-keeping) ... Expertise ... Efficiency ... The new. The new. The new. The new. The new. The new. The need to experiment. Individual expressiveness. Free abandonment. Creative production. Generous hours. Unmonitored. Freshness, naïveté. Exploration. Friday 18 March 2011
  24. 24. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS24 Task Est.Hours $PerHr Subtotal X%overhead Days Project definition $ days days days days days days days $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Information design Visual design Flash animation Production Programming Usability testing Competitive analysis days % TOTAL Copywriting QA/testing days $$ days $$ Estimate by Task © Web ReDesign 2.0 | Workflow that Works (ISBN 0-7357-1433-9) Production schedules Time sheets Efficiency Creativity Strategy Innovation Effectiveness Examples of these tensions include ... Friday 18 March 2011
  25. 25. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS25 Jazz music is called improvisational because it does not try to resolve these tensions. In other words, it is impervious to recipes, to formulas. It is satisfied to live them – to work or rather ‘play’ them – for all they’re worth. What I learnt was this: i absolutely this! Friday 18 March 2011
  26. 26. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS26 What I learnt was this: Realise that there is no winner, or loser, only the sound of the tune you have all agreed upon. Play the tension in the room for all it’s worth ... but do not try to resolve it. Friday 18 March 2011
  27. 27. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS27 A well-managed enterprise cannot survive without sheet music. It allows the management of complexity, without which the performers would degenerate into cacophony. Friday 18 March 2011
  28. 28. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS28 Our role is to work the central paradox (or tension) of the ‘jam session’: to locate the ever mobile ‘sweet spot” somewhere between systems and analysis on the one hand ... and the free-flowing creativity on the other. Friday 18 March 2011
  29. 29. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS29 Here are my Top 10 suggestions ... Friday 18 March 2011
  30. 30. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS30 10 BANISH PROCRASTINATION Successful musicians are prolific. If you wait more than a week to get an idea done, abandon it. Friday 18 March 2011
  31. 31. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS31 9 ADOPT THE ‘POST-IT’ PHILOSOPHY If It Won't Fit On A Post-It, It Won't Fit In Your Day ‘Closed lists’ are more likely to be accomplished. Your day has a finite no. of hours - all your tasks for a 24h period should fit on a single 3X3 Post-It. Time spent processing is arguably the most valuable and productive time of your day. Smart Jazz musicians focus one song. Friday 18 March 2011
  32. 32. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS32 8 STEAL Steal from anywhere that resonates with inspiration or fuels your imagination. Select only things to steal from that speak directly to your soul. If you do this your work (and theft) will be authentic. Stealing also gives you a head start. “It’s not where you take things from – it’s where you take them to.” - Jim Jarmusch Friday 18 March 2011
  33. 33. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS33 7 DON’T BE A SUPERHERO After quoting 2 hours on a job you're 4 hours into it and only a quarter of the way done. Don't put your cape on. Review 'dailies' will keep those capes in the closet and make progress (or lack of it) transparent to the team. Band member’s gather often and frequently to help each other out. Friday 18 March 2011
  34. 34. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS34 6 BAN THE ‘DEATH MAGNET*’ Death Magnets are the traditional habits and patterns of thinking that continue to seduce companies. Because it has always been like this, we continue to follow like lemmings. Yet we don't ask why? Our ecosystem is littered with ‘dead documents' that do nothing but waste peoples time - taking forever to create, but only seconds to forget. Remove unnecessary layers of abstraction. It only distracts you from your tune. *Death Magnet - a term coined by Jim Jones, a former M60 tank commander. Friday 18 March 2011
  35. 35. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS35 5 BE (INTELLECTUALLY) LAZY Lazy folk find smart solutions. Do not solve problems with complicated approaches. Find a Judo Solution; one that delivers maximum efficiency with minimum effort. Judo solutions are all about getting the the most out of doing the least. This can also be referred to as the’ Law of Least Effort’. The important point is to be prolific and keep moving. The music must be played. Friday 18 March 2011
  36. 36. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS36 4 PRUNE MEETINGS AWAY Few activities are more of a productivity drain than meetings. If you must meet (and this should be a big “if”), make sure everyone knows what needs to be accomplished from the outset. "Do we all know why we're here?" and then follow with, "Does everyone need to be here?" If your set does not require the Sax then leave them out. Friday 18 March 2011
  37. 37. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS37 3 GET UP EARLY Some of us are predisposed to late-night creation (like me), while others naturally wake with the sun (like Sarah M and Grant W). Age is also a factor. (How many elderly people do you know that sleep in?) Like it or not, most of the world works on a 9-to-5 schedule, which naturally provides the early riser with a certain advantage. “Though evening people do have some advantages … they’re out of sync with the typical corporate schedule. When it comes to business success, morning people hold the important cards.” - Biologist Christoph Randler Friday 18 March 2011
  38. 38. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS38 2 MAKE TIME* AN ALLY. Produce schedules, timetables and deadlines that harmonize disparate work styles. Easily written. Impossibly difficult to create: synchronizing differing perceptions of time ranks high among human problems. The job of negotiating a mutually satisfactory agreement about time is part of the managers job. *Footnote: Time is relative. And man-made. You can bend time. Ask me how. :-) Friday 18 March 2011
  39. 39. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS39 1 BE A JAZZ MUSICIAN. We are all musicians. We are all creative. We are all artists. Recognize, then play, the human tension for all it's worth. Understand that what may seem like 'conflict' does not require resolution. It is simply an artist following a tune they believe in. Follow their lead until you can introduce a complementary beat they then believe in. Only then, will we be making music together. Friday 18 March 2011
  40. 40. The Manifesto Series # 2 :: EFFICIENCY VS EFFECTIVENESS fin. Q’s. Debate. Conversation. 40 Friday 18 March 2011

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