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Mango Marketing Tools

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Presentation to Christchurch Marketing and Product Planning Meetup Group - April 2016

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Mango Marketing Tools

  1. 1. Mango Marketing Tools Craig Thornton, Chief Marketing Officer
  2. 2. We are all about QHSE
  3. 3. Quality, Health and Safety and Environmental
  4. 4. 2002Start coding, SaaS, SICON
  5. 5. 2008Split, Mango launched
  6. 6. 2009Partner network
  7. 7. 2014Website update
  8. 8. 2015500+, 20 countries, 20,000 users, 99.5%
  9. 9. 20169, 17, self-funded, profitable
  10. 10. 1. Great product 2. Great support 3. Great marketing
  11. 11. We are all in on Content Marketing
  12. 12. Marketing Technology Solutions 2011 150 2012 350 2014 1000 2015 2000 2016 3500+ Source: ChiefMartec.com
  13. 13. 550 900 700 600 450 25 0
  14. 14. Mango Marketing Stack  Hubspot - $1000 per month  Wistia - $40 per month  Go-to-webinar - $150 per month  Camtasia - $300 one off  Social media - free  LinkedIn  Facebook  Google+  YouTube  Twitter  Search Databases - free  Capterra
  15. 15. 1. Website hosting 2. Website updates 3. SEO 4. Website analytics 5. Contacts list 6. Marketing automation 7. CRM 8. Integration 9. Sidekick 10. Academy Training/Support
  16. 16. 1. Video hosting 2. Testimonials 3. Support videos 4. Integration with Hubspot 5. Video analytics 6. Video training
  17. 17. 1. Webinar process 2. Integration with Hubspot 3. Webinar analytics 4. Most leads
  18. 18. 1. Video editing 2. Audio editing 3. Creates video in MP4
  19. 19. Designing Your Marketing Stack 6 steps before watching a product demo 1. Customer Flow 2. Identify the challenges 3. Collaboration 4. One database to rule them all 5. Work with your existing culture 6. Growing your stack with you Source: Techmarketer.org - Nicole Williams podcast
  20. 20. CUSTOMER INSIGHT What are the core needs that our offer can best address? UBP What is the most compelling reason why the target market should choose our offer? VALUES What does our offer believe in? BENEFITS What are the key benefits we deliver? CORE PROMISE How can our offer be captured in one simple idea? LOOK How should our offer look? BEHAVE How should the offer behave? What should it be seen doing? TARGET MARKET Who should our offer be the best choice for? How can they be described? BRAND ANCHORS What are the strengths of our offer that enable it to own this position? SOUND How should our offer sound? What tone-of-voice should it adopt? COMPETITIVE CONTEXT Who do you compete with? Brand Compass
  21. 21. CUSTOMER INSIGHT Looking for an easier way to do compliance. UBP The simplest and most cost-effective solution to manage compliance VALUES Success in compliance should be available to everyone BENEFITS We make compliance easy & enjoyable. CORE PROMISE Mango is the easiest way to ‘do’ compliance. LOOK Light, clean and fresh BEHAVE Integrity, responsive, honest and dedicated. TARGET MARKET Multiple sites and/or multiple standards. 25-500 employees and with at least 1 person dedicated to the effort. Management are Champions. BRAND ANCHORS Simple to use and supported by experts. SOUND Expert, confident and insightful. COMPETITION Paper-based systems, generic document management tools and client intranets. Mango Compass

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