Metadata 2.0

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Metadata 2.0

  1. 1. Presented by Craig Thomler May 2011 Metadata 2.0
  2. 2. Metadata 1.0 has failed on the web <ul><li>- Poor understanding of how to create metadata & low interest in doing so from content producers </li></ul><ul><li>- Limited benefits for users </li></ul><ul><li>- Inconsistent metadata inclusion </li></ul><ul><li>- Poorly defined and applied </li></ul><ul><li>- Little effective use for site navigation </li></ul><ul><li>- Minimal use by search engines </li></ul><ul><li>- MOST METADATA IS USELESS </li></ul>
  3. 4. We need to reinvent metadata... <ul><li>Metadata 2.0 </li></ul><ul><li>- Relevant & useful to content producers </li></ul><ul><li>- Meaningful to content users </li></ul><ul><li>- Data, not page-centric </li></ul><ul><li>- Effectively organise & customise content for users </li></ul><ul><li>- Facilitate effective data/site navigation & context </li></ul><ul><li>- Support cross-domain tag management & navigation </li></ul>
  4. 5. Content (words, sounds, images) Presentation (styles, layouts) Functionality (navigation, tools) Web content management today
  5. 6. We need to reimagine Web content management Content Presentation Functionality METADATA 2.0 (context, organisation, meaning)
  6. 7. We need to reinvent metadata... <ul><li>Metadata 2.0 </li></ul><ul><li>- Integrates content producer, end user, automated semantic tags and external tags </li></ul><ul><li>- Tag-based content prioritisation and presentation </li></ul><ul><li>- Fragment tags, not just page tags </li></ul><ul><li>- Adaptive, multi-lingual vocabularies </li></ul><ul><li>- Cross-site tag directories </li></ul>
  7. 8. Semantic tagging <ul><li>OpenCalais 2.0 </li></ul>
  8. 9. Tag-based content presentation <ul><li>Stackoverflow </li></ul>
  9. 10. External tag integration <ul><li>Delicious </li></ul>
  10. 11. Questions & Comments (Don’t be shy!)
  11. 12. Presented by Craig Thomler May 2011 Metadata 2.0 Thank you!

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