Social media in government


Published on

Presentation to Belconnen See-Change on using social media

Published in: Education
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social media in government

  1. 1. Craig ThomlerGov 2.0 AdvocateManaging DirectorDelib Australia11 June 2013Social media and Gov2.0 in Aussiegovernment
  2. 2. What issocial media?
  3. 3. – Media is an instrument oncommunication, like a newspaper or a radio,so social media would be a social instrumentof communicationAffilorama - Social media is content created and shared by individualson the web using freely available websites that allow users to createand post their own images, video and text information and then sharethat with either the entire internet or just a select group of friendsBlackBox Social Media – Social media is any online media platformthat provides content for users and also allows users to participate inthe creation or development of the content in some wayCubixDev - Social Media is the new term for socialisingonline. It allows people to freely interact with each otheronline where-ever they are and whenever they wantFresh Networks – Social media is people havingconversations online. These conversations cantake a variety of forms; for example, blogs andcomments or photo sharingHealth is Social – Social Media is themeeting place between people andtechnologyGet a Social Boost –Digital word of mouthMichelle Digital – Socialmedia is life onlineOptimize Your Web Presence – Social media are online venues,such as social networking sites, blogs and wikis that enable peopleto store and share information called content, such as text,pictures, video and linksProPR – Social media are online communications in whichindividuals shift fluidly and flexibly between the role of audience andauthor. To do this, they use social software that enables anyonewithout knowledge of coding, to post, comment on, share or mash upcontent and to form communities around shared interestsRelationship Economy –Social media iscommunicationsThe Financial Brand – Socialmedia isn’t about the media, it’sabout being socialWebgeekly - Social Media is generally anywebsite or service that uses Web 2.0techniques and conceptsWikipedia - Social media are mediafor social interaction, using highlyaccessible and scalable publishingtechniquesMany definitions for social media…
  4. 4.  Facilitates user-generated content Facilitated by social connections Distribution is zero or low cost Supports flowing discussions (low barriers toparticipation) Allows the community to ‘do’ for themselves Use open frameworks that support integration &extensionSocial media has in common…
  5. 5.  Blogs Groups and Forums (Whirlpool, Google Groups) Wikis (Wikipedia, Wikispaces) Social networking (Facebook, MySpace, LinkedIn, Google+) Social bookmarking (Delicious) Social news (Digg, Reddit) Micro-blogs (Twitter, Yammer) Community Q&A (Yahoo Answers) Multimedia sharing (YouTube, Slideshare, Scribd) Ideas markets (Dialogue App, Ideascale, GetSuggestion) Collaborative budgeting (Budget Simulator) Product and service reviews (Epinions, Yelp) Emerging tools (Group buying, Pinterest, Crowd funding) Each has different usesSocial media includes…
  6. 6.  Just for teenagers and young adults 50+ age group is the fastest growing on Facebook and Twitter 30% of Facebook users are aged 35-49 Average age of Twitter users is 31, of LinkedIn users 39 years old. All low quality content An independent study in 2005 by Nature Magazine found Wikipedia andEncyclopedia Britannica had about the same rate of errors Since then, reviews in 2007, 2008 & 2012 have found Wikipedia is at least as,if not more, reliable than commercial encyclopedias in a range of topics. Unproductive “People who surf the Internet for fun at work - within a reasonable limit ofless than 20% of their total time in the office - are more productive by about9% than those who don’t”.Dr Brent Coker, Dept of Management & Marketing, University of Melbourne Going awayWhat social media is not…
  7. 7. What aboutAustralia?
  8. 8. Source: Sensis Social Media Report May 201293%99%99%100%97%99%98%65+ yrs50-64yrs40-49yrs14-39yrsFemaleMaleTotalAustralia’s internet use
  9. 9. Source: Sensis Social Media Report May 2012Australia’s social media use38%62%38%62%NeverUse social media2011 2012
  10. 10. Source: Sensis Social Media Report May 2012Australia’s social media use38%6%19%36%38%9%24%30%NeverLess than weeklyWeeklyEveryday2011 2012
  11. 11. Source: Facebook March 2013 / ABS Census 2012Facebook in NSWBased on residents aged 15+2,109,3151,020,7013,599,3802,620,620NSWSydneyUse Facebook Dont use Facebook(72%)(63%)
  12. 12. Source: Facebook May 2013 / ABS Census 2012Facebook in VictoriaBased on residents aged 15+1,534,2091,235,9202,821,0402,024,880VictoriaGreater MelbourneUse Facebook Dont use Facebook(62%)(65%)
  13. 13. What aboutAustraliangovernments?
  14. 14. In mid-2012:73%of Australian Government agenciesreported using social media forofficial purposesThe social media majority
  15. 15. What the Australian Government isusing social media for..Answer choice Response ShareFor stakeholder engagement or collaboration 32 54.24%Operating an information campaign 25 42.37%Responding to customer enquiries/comments/complaints 25 42.37%For engaging with journalists and media outlets 24 40.68%For engagement or collaboration with other governmentagencies24 40.68%Monitoring citizen, stakeholder and/or lobbyist views andactivities17 28.81%For a public consultation process 16 27.12%For a stakeholder or other restricted access consultation 13 22.03%Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%For policy or services co-design 7 11.86%
  16. 16. Over 1,000 online consultations in last four yearsOver 860 Departmental Twitter accountsOver 120 agency blogsOver 250 Facebook pagesOver 300 agency mobile appsOver 200 agency YouTube channelsAt least 12 data competitions (13th in June)At least 6 open data sites (7th coming in May)All levels of Aus government
  17. 17. Growth in Twitter use
  18. 18. Open government & Gov 2.0
  19. 19. • Citizens have a right to accessgovernment documents andproceedings to support effective publicoversight• Citizens have a right to have their viewsconsidered during government decisionmaking.Dates back to European Enlightenmentin the 18th Century.Traditional open government
  20. 20. Is expanding to include:• Citizens have a right to access, repurposeand reuse government open data (PSI)• Expectation that government shoulddevelop and use open systems, sharingthem across agencies and communities.• Decision-making should be citizen-centric,government’s role is to coordinate, curateviews & implement citizen decisions.Open government today
  21. 21. The big changein openness…PresentCitizens are(or wish to be)active participantsin governanceprocesses anddecisions.PastCitizens consideredpassive subjects ofgovernments (albeitwith some right toscrutinise decisionsand processes).
  22. 22. Source:
  23. 23. The difference betweenOpen Government andGovernment 2.0
  24. 24. Open government is the philosophy (Why).Government 2.0 is about the process & toolsfor achieving open government (How).IMHO - the difference
  25. 25.  Using tools and techniques enabled by digitaltechnologies to bring citizens inside the tent. Empowering citizens to be active participants ingovernment decision-making processes andsupporting them to do for themselves. Opening up public data for public reuse to informand enable new insights, better decisions andmore effective policy. Initiatives from individuals and non-governmentorganisations as well as government.Government 2.0 includes...
  26. 26. Government 2.0(in my humble opinion)is creating a fundamental shiftin the relationship betweencitizens and governments,to the benefit of both.
  27. 27. InformConsultInvolveCollaborateEmpowerSource: IAP2.orgGov 2.0 by goal
  28. 28. Inform
  29. 29. Inform
  30. 30. Inform
  31. 31. Inform
  32. 32. Consult
  33. 33. Consult
  34. 34. Involve
  35. 35. Involve
  36. 36. Collaborate
  37. 37. Collaborate
  38. 38. Empower
  39. 39. Empower
  40. 40. • Doesnt replace existing can supplement and amplify them• Doesnt work for all audiences orissues...but does work for some that areotherwise unreachable/intractible• Gov 2.0 & social media cant solveproblems…people doGov 2.0 & social media caveats
  41. 41. Craig