IPAA Tas event: Transforming public engagement through social media
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It is widely accepted that governments need to embrace the opportunities presented by Web 2.0 and social networking but the question is often how. In this presentation Craig uses case studies to outline how governments around the world have used social media to enhance and extend their engagement with the public, improving policy outcomes and service provision.
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IPAA Tas event: Transforming public engagement through social media
- 1. Transforming public engagement through social media Craig Thomler Managing Director Delib Australia 8 August 2012
- 2. Who am I?
- 4. Australia’s social media experience Use internet: 97% Use social media: • 62% of Australians • 73% of Federal agencies • 72% of Federal politicians
- 5. Why do agencies use social media? Answer Response Share For stakeholder engagement or collaboration 32 54.24% Operating an information campaign 25 42.37% Responding to customer enquiries/comments/complaints 25 42.37% For engaging with journalists and media outlets 24 40.68% For engagement or collaboration with other government 24 40.68% agencies Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81% activities For a public consultation process 16 27.12% For a stakeholder or other restricted access consultation 13 22.03% Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64% For policy or services co-design 7 11.86%
- 6. All levels of Australian governments Over 600 online consultations in last four years Over 570 Departmental Twitter accounts Over 150 agency blogs Over 140 Facebook pages Over 120 agency mobile apps Over 55 agency YouTube channels At least 7 data competitions
- 7. Growth in Twitter use
- 8. Twitter use by govt. level & state
- 12. Crowdsourcing
- 13. The more things change, the more they stay the same…
- 15. The goals have not changed Inform Consult Involve Collaborate Empower Source: IAP2.org
- 16. Processes need to reflect the goals People Objectives Strategy Technology
- 17. Inform http://www.alert.sa.gov.au/
- 18. Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
- 19. Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
- 20. Consult http://speakupaustin.org/
- 21. Involve http://my2050.decc.gov.uk/
- 22. Involve http://www.challenge.gov
- 23. Collaborate http://www.galaxyzoo.org/
- 24. Collaborate http://trove.nla.gov.au/newspaper?q=
- 25. Empower http://data.gov.sg
- 26. Empower http://app.monitor.abares.gov.au/
- 27. Empower http://http://theopenbudget.org/
- 28. Empower http://govmonitor.org
- 29. Zombies….
- 30. Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz