Presented by Craig Thomler June 2011 Ineffective strategies  for engaging the  public via the web
Who am I?
Why we  shouldn't   engage via the web
Source:  http://about.sensis.com.au/small-business/sensis-ebusiness-report/ Most Australians use the internet
Majority of Australians use social media Source:  http://about.sensis.com.au/small-business/sensis-ebusiness-report/
<ul><li>Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes ...
Governments don't support online engagement <ul><li>AGIMO Best practice Checklist: 12. Online Policy Consultation </li></u...
Governments don't support online engagement <ul><li>APSC Circular 2009/6: Protocols for online media participation </li></...
How to engage ineffectively online <ul><li>- Don't provide any information online </li></ul><ul><li>- Create an informatio...
How to engage ineffectively online <ul><li>-  Ignore social media channels & other online places your audience gathers </l...
How to engage ineffectively online <ul><li>- Don't promote your engagement </li></ul><ul><li>- Only invest in display adve...
Worst practice examples  of ineffective online engagement
 
 
Over 270 Australian government Twits Source:  http://www.twitter100.com
 
 
 
 
 
 
 
Discussion & Questions (Don’t be shy!)
Presented by Craig Thomler June 2011 Ineffective strategies  for engaging the  public via the web
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Ineffective Strategies for engaging the public via the web

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This tongue-in-cheek presentation gives an overview of how to make your online engagement ineffective.

Employ the reverse tactics to increase your success.

Given at the National Stakeholder Engagement and Community Relations Officers' Forum in Melbourne in June 2011.

Published in: Education, Technology, Business
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  • OK – so looking at how social media is used in Australia. &lt;Run through slide&gt;
  • Ineffective Strategies for engaging the public via the web

    1. 1. Presented by Craig Thomler June 2011 Ineffective strategies for engaging the public via the web
    2. 2. Who am I?
    3. 3. Why we shouldn't engage via the web
    4. 4. Source: http://about.sensis.com.au/small-business/sensis-ebusiness-report/ Most Australians use the internet
    5. 5. Majority of Australians use social media Source: http://about.sensis.com.au/small-business/sensis-ebusiness-report/
    6. 6. <ul><li>Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese. </li></ul><ul><li>Melanie Ingrey, Research Director for Nielsen’s online business: “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands” </li></ul>Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australians very prolific social media users
    7. 7. Governments don't support online engagement <ul><li>AGIMO Best practice Checklist: 12. Online Policy Consultation </li></ul><ul><ul><li>An objective of the Australian Government's e-government policy is to enhance closer citizen engagement. </li></ul></ul><ul><ul><li>Through the use of new technologies, agencies are engaging more widely with the public through online policy information, feedback and consultation. </li></ul></ul><ul><ul><li>Online consultation provides opportunities to enhance and compliment traditional consultation mechanisms and generate better policy outcomes. </li></ul></ul>
    8. 8. Governments don't support online engagement <ul><li>APSC Circular 2009/6: Protocols for online media participation </li></ul><ul><ul><li>Web 2.0 provides public servants with unprecedented opportunities to open up government decision making and implementation to contributions from the community. In a professional and respectful manner, APS employees should engage in robust policy conversations . Equally, as citizens, APS employees should also embrace the opportunity to add to the mix of opinions contributing to sound, sustainable policies and service delivery approaches . Employees should also consider carefully whether they should identify themselves as either an APS employee or an employee of their agency. </li></ul></ul>
    9. 9. How to engage ineffectively online <ul><li>- Don't provide any information online </li></ul><ul><li>- Create an information-only website (no interaction or contact us form at most) </li></ul><ul><li>- Provide inaccessible and hard to use engagement mechanisms (lots of barriers!) </li></ul><ul><li>- Pre-qualify contributors by paper </li></ul>
    10. 10. How to engage ineffectively online <ul><li>- Ignore social media channels & other online places your audience gathers </li></ul><ul><li>- Treat unthreaded comments as engagement </li></ul><ul><li>- Keep the moderation rules secret (no context) </li></ul><ul><li>- Apply extremely restrictive moderation rules </li></ul><ul><li>- Moderate everything really slowly (once-per week at most) </li></ul>
    11. 11. How to engage ineffectively online <ul><li>- Don't promote your engagement </li></ul><ul><li>- Only invest in display advertising online </li></ul><ul><li>- Avoid responding to anyone </li></ul><ul><li>- Respond bureaucratically or dismissively </li></ul><ul><li>- Keep the engagement process a secret </li></ul>
    12. 12. Worst practice examples of ineffective online engagement
    13. 15. Over 270 Australian government Twits Source: http://www.twitter100.com
    14. 23. Discussion & Questions (Don’t be shy!)
    15. 24. Presented by Craig Thomler June 2011 Ineffective strategies for engaging the public via the web

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