Local Search Marketing for Interior Designers

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Presentation given to San Francisco Bay Area Interior Designer Network on best practices for being found and featured in local search engine results, October 10, 2011, Mimi's Cafe, San Mateo, CA

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Local Search Marketing for Interior Designers

  1. 1. Simplifying Online Marketing Designer Network Meeting October 10, 2011 Presented by Craig Ruess, Digital Marketing Professional
  2. 2. Local Marketing <ul><li>How consumers buy now </li></ul>
  3. 3. Process <ul><li>How we market to today’s consumer buying behavior </li></ul>
  4. 4. Process
  5. 5. Analytics & Updates Website <ul><li>Search </li></ul><ul><li>Local </li></ul><ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>Video </li></ul><ul><li>Social Media </li></ul><ul><li>Blogs </li></ul><ul><li>News </li></ul><ul><li>Reviews </li></ul><ul><li>PR </li></ul><ul><li>Forum </li></ul><ul><li>Traditional Media </li></ul><ul><li>Yellow Pages </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul><ul><li>Community </li></ul><ul><li>Visibility </li></ul><ul><li>Reputation </li></ul><ul><li>Monitor </li></ul><ul><li>Contribute? </li></ul><ul><li>Yelp </li></ul><ul><li>Twitter </li></ul><ul><li>Industry </li></ul><ul><li>Newsletters </li></ul><ul><li>Lists </li></ul><ul><li>Clients </li></ul><ul><li>Segments </li></ul><ul><li>Frequency </li></ul><ul><li>Track </li></ul><ul><li>Sales </li></ul><ul><li>Calls </li></ul><ul><li>Demonstrations </li></ul><ul><li>Trade Shows </li></ul><ul><li>Mail </li></ul>Process
  6. 6. Local Marketing <ul><li>Digitization has resulted in media chaos </li></ul>
  7. 7. Local Marketing <ul><li>Media chaos organized </li></ul>
  8. 8. Local Search <ul><li>Local Search is the use of search engines by users who are looking for a product or service provider (what) in a specific local area (where). </li></ul><ul><li>Examples </li></ul><ul><ul><li>Interior decorating 94063 </li></ul></ul><ul><ul><li>Kitchen design San Mateo CA </li></ul></ul><ul><ul><li>ADA designer Burlingame </li></ul></ul><ul><ul><li>Palo Alto interior designer </li></ul></ul><ul><ul><li>Bathroom decorator South Bay </li></ul></ul><ul><ul><li>84,929 Interior design searches in SF Bay Area last month! </li></ul></ul>
  9. 9. Evolution of Google <ul><li>Blended Search (Close Up) </li></ul>
  10. 10. Local Search <ul><li>What it takes to be successful today </li></ul>
  11. 11. Local Search <ul><li>Need to Understand the “Local Search Ecosystem” </li></ul>
  12. 12. Local Search <ul><li>Need To Control First Page of Search Results </li></ul>
  13. 13. Digital Data Management <ul><li>Website and Mobile Site </li></ul><ul><li>Google Places Listing </li></ul><ul><li>Citations </li></ul><ul><li>Online Reputation </li></ul>
  14. 14. Digital Data Management <ul><li>Names, Address & Phone Number (NAP) Consistency </li></ul>
  15. 15. Digital Data Management <ul><li>Volume of Reviews from 3 rd Party Websites </li></ul>
  16. 16. Digital Data Management <ul><li>Volume of Citations </li></ul>
  17. 17. Facebook
  18. 18. LinkedIn
  19. 19. LinkedIn Header
  20. 20. LinkedIn Summary
  21. 21. Thank You Questions? Craig Ruess [email_address] Tel. 650.321.4229 LinkedIn http:// www.linkedin.com/in/craigruessdigitalmarketingpro

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