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Using Design Thinking in Innovation and How to Apply it to Your Career

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Design thinking has risen from the d.school at Stanford and is utilized in numerous applications across many fields. Those in the aerospace industry must apply design thinking as human factors are increasingly used in aerospace. In addition, as a human- centered design method, design thinking will play an important role for obvious applications (e.g. interiors) and in less-obvious applications alike (e.g. wire routings). Craig will introduce the basic concepts of design thinking and how they can be applied to various aerospace applications, as well as how they can be applied to your career.

Presented at 9th Annual Pacific Northwest AIAA Technical Symposium, November 14, 2015.

Published in: Design
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Using Design Thinking in Innovation and How to Apply it to Your Career

  1. 1. Using Design Thinking in Innovation and How to Apply it to Your Career Craig Damlo 2015 PNW AIAA Technical Symposium - Northwest Aerospace at the Forefront of Innovation
  2. 2. Agenda: ๏Design Thinking Overview ๏Aerospace Applications ๏Career Applications
  3. 3. Traditional Innovation Process Strategy Brainstorming Development Define Evaluation
  4. 4. Traditional Innovation ProcessIDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA
  5. 5. Traditional Innovation Process 68%
  6. 6. “People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us. Chip Heath Made to Stick
  7. 7. Design Thinking Process
  8. 8. Design Thinking Process IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA
  9. 9. Design Thinking Process 16% 16%
  10. 10. The Edges - Proof
  11. 11. Empathize ✤Observe ✤Engage ✤Immerse
  12. 12. Define ✤Review ✤Focus ✤Understand
  13. 13. Ideate ✤Brainstorming ✤Flare ✤Variety
  14. 14. Prototype ✤Try ✤Explore ✤Solve
  15. 15. Test ✤Refine ✤Learn ✤Sample
  16. 16. Does it work? Low-Birth-Weight Infant Mortality
  17. 17. Embrace ✤Create a cheaper and easier-to-maintain incubator for clinics in Nepal ✤Visit to Nepal found that incubators won’t work; homes don’t have electricity and are long distances to hospital ✤How might we create a baby-warming device that helps parents in remote villages give their dying infants a chance to survive
  18. 18. Design Thinking in Aerospace How Can it be Applied?
  19. 19. What’s Missing? Strategy Brainstorming Development Define Evaluation
  20. 20. Test ✤Mockups ✤Full size ✤Sample
  21. 21. Prototype ✤CAD ✤Physical
  22. 22. Ideate ✤Sketch ✤Brainstorm
  23. 23. Define ✤RFI? ✤RFQ? ✤SCD? ✤Standards? ✤Regulations?
  24. 24. Empathize - Who & How ✤Builders ✤Operators ✤Passengers
  25. 25. Why It’s Important 20152010 20202005 2025 Roll Out First
 Flight Named
 787 First
 Delivery -9 First
 Flight -9 First
 Delivery -10 First
 Delivery Current Backlog Public Acknowledgement
 of iPhone Roll Out Launch 3G Launch 4 Launch 5 Launch 5C Launch 6 Launch iMplant
  26. 26. Design Thinking in Your Career Really just career advice
  27. 27. Design Thinking •How do people view you? •How do you see yourself happy?
  28. 28. Design Thinking •What is the job you want?
  29. 29. •What can you do to get there? •What training can you take? Design Thinking
  30. 30. Design Thinking •Write a job description and 
 search for it online
  31. 31. •Try other jobs: •Volunteer for projects •Look for internal transfers Design Thinking
  32. 32. Recognize and use the cultural language of your company.
  33. 33. Always carry a notebook. Always take notes.
  34. 34. Have fun! 32% 3% 23% 42% Personal Work Commuting Sleep
  35. 35. Learn methodologies over procedures.
  36. 36. Ask stupid questions.
  37. 37. Find a mentor.
  38. 38. Hack your HR policies.
  39. 39. Key Takeaways •Empathy is key •Design for the edges •Don’t just meet requirements •Solve problems & provide solutions •Try, try, and try again •Learn from your failures
  40. 40. Thank you. Any questions? https://www.linkedin.com/in/craigdamlo

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