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Using Design Thinking in Aerospace Systems Innovation

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Invited speech given at the 2016 Space Tech Expo in Pasadena, CA during May 24-26, 2016. Includes an overview of design thinking, applications to aerospace systems, and example tools that can be implemented immediately.

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Using Design Thinking in Aerospace Systems Innovation

  1. 1. Using Design Thinking in Aerospace Systems Innovation Craig Damlo May 24-26, 2016 – Space Tech Expo – Pasadena, CA, USA
  2. 2. Agenda: ๏Design Thinking Overview ๏Empathizing for Aerospace Systems ๏Empathy Tools
  3. 3. Design Thinking Process
  4. 4. Design Thinking Process Observe & Understand
  5. 5. Observe & Understand Observe & Understand Ideate & Refine
  6. 6. Empathize - Who & What ✤Touches ✤Selects ✤Repairs ✤Interacts
  7. 7. Empathize - How ✤Builders ✤Systems ✤Operators ✤Passengers
  8. 8. Define - Baseline ✤RFI ✤RFQ ✤SCD ✤Standards ✤Regulations
  9. 9. Define - Deeper ✤Empathy Maps ✤Empathy Profiles ✤Storyboards ✤Problem Framework ✤Why-How Ladder
  10. 10. “People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us. Chip Heath Made to Stick
  11. 11. Empathy Tools ๏Empathy Maps ๏Empathy Profiles ๏Storyboards
  12. 12. Empathy Maps – Understanding Users ✤Built From Real Interactions ✤Observe and Engage ✤Find Explicit and Implicit Needs Think & Feel Say & Do SeeHear Pain Gain
  13. 13. Empathy Profiles – Grounding Designers ✤Compositions of Real People ✤Not Ranges From Specifications ✤Built From Empathy Maps Name Age Education Considerations Expectations
  14. 14. Storyboards – Cradle to Grave ✤Utilize Pictures and Descriptions ✤How Does Environment Change ✤Move Empathy Profiles Through Storyboard Pre-Flight Take Off Cruise Landing Gate
  15. 15. Don’t make airplanes for the requirements. Make them for the people who design them, build them, maintain them, operate them, and fly in them.
  16. 16. Thank you. Any questions? https://www.linkedin.com/in/craigdamlo

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