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Using Design Thinking in
Aerospace Systems Innovation
Craig Damlo
May 24-26, 2016 – Space Tech Expo – Pasadena, CA, USA
Agenda:
๏Design Thinking Overview
๏Empathizing for Aerospace Systems
๏Empathy Tools
Design Thinking Process
Design Thinking Process
Observe
&
Understand
Observe & Understand
Observe
&
Understand
Ideate
&
Refine
Empathize - Who & What
✤Touches
✤Selects
✤Repairs
✤Interacts
Empathize - How
✤Builders
✤Systems
✤Operators
✤Passengers
Define - Baseline
✤RFI
✤RFQ
✤SCD
✤Standards
✤Regulations
Define - Deeper
✤Empathy Maps
✤Empathy Profiles
✤Storyboards
✤Problem Framework
✤Why-How Ladder
“People who design products are experts cursed
by their knowledge, and they can’t imagine
what it’s like to be as ignorant as the rest of us.
Chip Heath
Made to Stick
Empathy Tools
๏Empathy Maps
๏Empathy Profiles
๏Storyboards
Empathy Maps – Understanding Users
✤Built From Real
Interactions
✤Observe and Engage
✤Find Explicit and Implicit
Needs
Think & Feel
Say & Do
SeeHear
Pain Gain
Empathy Profiles – Grounding Designers
✤Compositions of Real
People
✤Not Ranges From
Specifications
✤Built From Empathy
Maps
Name
Age
Education
Considerations
Expectations
Storyboards – Cradle to Grave
✤Utilize Pictures and
Descriptions
✤How Does Environment
Change
✤Move Empathy Profiles
Through Storyboard
Pre-Flight
Take Off
Cruise
Landing
Gate
Don’t make airplanes for the requirements.
Make them for the people who design them,
build them, maintain them, operate them,
and fly in them.
Thank you.
Any questions?
https://www.linkedin.com/in/craigdamlo

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Using Design Thinking in Aerospace Systems Innovation

Editor's Notes

  1. Introductory overview of design thinking A brief on how to use design thinking to empathize for aerospace systems
  2. Design thinking is a human centered design philosophy It is not driven by strategy, rather strategy falls out of process to ensure that your strategy matches with your customers needs/wants; rather the first stage is empathizing with your customers and users The definition phase is done earlier help focus the ideation (brainstorming) phase Note that prototype is similar to develop but a bit more complex Note that test is similar to evaluation but a bit more complex Also note that there is overlap throughout the process and each stage is exclusive of each other; all stages should be considered during all other stages Also like a traditional innovation development this all happens prior to the final product development process, but parts of it can be applied to the final product development process Design thinking can be broken down into 2 distinct phases: Observe & Understand; and Ideate & Refine
  3. Design thinking is a human centered design philosophy It is not driven by strategy, rather strategy falls out of process to ensure that your strategy matches with your customers needs/wants; rather the first stage is empathizing with your customers and users The definition phase is done earlier help focus the ideation (brainstorming) phase Note that prototype is similar to develop but a bit more complex Note that test is similar to evaluation but a bit more complex Also note that there is overlap throughout the process and each stage is exclusive of each other; all stages should be considered during all other stages Also like a traditional innovation development this all happens prior to the final product development process, but parts of it can be applied to the final product development process Design thinking can be broken down into 2 distinct phases: Observe & Understand; and Ideate & Refine
  4. Design thinking is a human centered design philosophy It is not driven by strategy, rather strategy falls out of process to ensure that your strategy matches with your customers needs/wants; rather the first stage is empathizing with your customers and users The definition phase is done earlier help focus the ideation (brainstorming) phase Note that prototype is similar to develop but a bit more complex Note that test is similar to evaluation but a bit more complex Also note that there is overlap throughout the process and each stage is exclusive of each other; all stages should be considered during all other stages Also like a traditional innovation development this all happens prior to the final product development process, but parts of it can be applied to the final product development process Design thinking can be broken down into 2 distinct phases: Observe & Understand; and Ideate & Refine
  5. Touches Interacts Selects Repairs
  6. Airframe OEMs/Part suppliers - Boeing, Airbus, Emraer, Zodiac, B/E, UTC Buyers, Engineers, Machinist Documents, Meetings, Visits/tours Systems Operators - United, Delta, Wizz, KLM Buyers, Engineers, Mechanics, Flight crew Purchase history, squawks, warranty claims Passengers - Cargo Fly, talk/interview
  7. We have lots of definitions in aerospace, but most of these apply to final products not our innovation phase Define the problem to be solved not how the problem has to be solved RFI RFQ are for product development Standards and regulations are constraints not definitions; that is they are not the end point, but should be the starting point
  8. We have lots of definitions in aerospace, but most of these apply to final products not our innovation phase Define the problem to be solved not how the problem has to be solved RFI RFQ are for product development Standards and regulations are constraints not definitions; that is they are not the end point, but should be the starting point
  9. This is a very difficult hurdle for engineers to identify and overcome What seems logical for us because we are so intimately familiar with all components of the design isn’t always logical for everyone
  10. Gives team a talking point and example
  11. Remember why we are creating these airplanes and what they do for the world Also remember the people that have to build and maintain the airplanes
  12. If you want to connect on LinkedIn, please include a note that you saw me here.