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Using Design Thinking in Aerospace Innovation for TLEs

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Invited talk given in January 2016 to the Boeing Enterprise Technical Lead Engineers community. Short introduction to design thinking and how to apply design thinking to the long development cycle of aerospace. Includes basic empathy tools at end of presentation.

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Using Design Thinking in Aerospace Innovation for TLEs

  1. 1. Using Design Thinking in Aerospace Innovation for TLEs Craig Damlo January 14, 2016 - Boeing Technical Lead Engineers
  2. 2. Agenda: ๏Design Thinking Overview ๏Aerospace Applications ๏High Level Tools
  3. 3. Traditional Innovation Process Strategy Brainstorming Development Define Evaluation
  4. 4. Traditional Innovation ProcessIDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA
  5. 5. Traditional Innovation Process 68%
  6. 6. “People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us. Chip Heath Made to Stick
  7. 7. Design Thinking Process
  8. 8. Design Thinking Process IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA
  9. 9. Design Thinking Process 16% 16%
  10. 10. The Edges - Proof
  11. 11. Empathize ✤Observe ✤Engage ✤Immerse
  12. 12. Define ✤Review ✤Focus ✤Understand ✤TRIZ
  13. 13. Ideate ✤Brainstorming ✤Flare ✤Variety
  14. 14. Prototype ✤Try ✤Explore ✤Solve
  15. 15. Test ✤Refine ✤Learn ✤Sample
  16. 16. Does it work? Low-Birth-Weight Infant Mortality
  17. 17. Embrace ✤Create a cheaper and easier-to-maintain incubator for clinics in Nepal ✤Visit to Nepal found that incubators won’t work; homes don’t have electricity and are long distances to hospital ✤How might we create a baby-warming device that helps parents in remote villages give their dying infants a chance to survive
  18. 18. Design Thinking in Aerospace How Can it be Applied?
  19. 19. What’s Missing? Strategy Brainstorming Development Define Evaluation
  20. 20. Test ✤Mockups ✤Full size ✤Sample
  21. 21. Prototype ✤CAD ✤Physical
  22. 22. Ideate ✤Sketch ✤Brainstorm
  23. 23. Define ✤RFI? ✤RFQ? ✤SCD? ✤Standards? ✤Regulations?
  24. 24. Empathize - Who & How ✤Builders ✤Operators ✤Passengers
  25. 25. Why It’s Important 20152010 20202005 2025 Roll Out First Flight Named 787 First Delivery -9 First Flight -9 First Delivery -10 First Delivery Current Backlog Public Acknowledgement of iPhone Roll Out Launch 3G Launch 4 Launch 5 Launch 5C Launch 6 Launch iMplant
  26. 26. Aerospace Examples Zodiac – Cirrus Business Class ✤Direct Isle Access ✤Window Seat Faces Window Boeing – 787 PAX Window ✤Bigger ✤Electro Chromatic Zodiac + Boeing – 787 Crew Oxygen Mask ✤Improved Universal Fit ✤Improved Ergonomics
  27. 27. Tools Integrate the Tools You Already Have
  28. 28. Empathy Profiles •Compositions of “typical” people •Give them real names and full bios
  29. 29. Storyboards •Bring out your Hollywood director •Include details like time, actors, actions…
  30. 30. Empathy Profiles + Storyboards •Put them together to test a solution •How does Gary’s experience differ from Kelly’s? •What does the difference imply? •Iterate
  31. 31. Key Takeaways •Empathy is key •Design for the edges •Don’t just meet requirements •Solve problems & provide solutions •Learn from and accept failures
  32. 32. Don’t make airplanes for the requirements, design them for the people who fly in them.
  33. 33. Thank you. Any questions? https://www.linkedin.com/in/craigdamlo
  34. 34. Appendix: Empathy Tools
  35. 35. Profile’s Name •Age •Relationship Status •Number of Children •Education Level •Political View •Considerations & Expectations: •Consideration 1 •Consideration 2 •Expectation 1 •Expectation 2
  36. 36. Start Time: 00:00 End Time: 00:00Duration: 00:00 Scene: Characters: Actions: Title •Character 1 •Character 2 •Action 1 •Action 2

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