Understanding Your Customer - Customer Journeys - Founders LIVE Influencers Series

Understanding Your Customer -
Customer Journeys
Craig Damlo
Innovation Coach
January 2018 - Founders LIVE Influencers Series
Customer Journey
✤What they are doing
✤How they are feeling
✤What pains do they have
✤What value can you add
Customer Journey
Customer Journey
Customer Journey
Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1
Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1
Empathy Map
Think & Feel
SeeHear
Say & Do
GainPain
Empathy Profile
Name
Age
Race
Considerations Expectations
Children
Politcal Stance
Education
Sex
Empathy Profile
Collin Blot
40
White
Poor night vision One handed 

operation
3 kids
Progressive
High School
Sex
Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1
Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1
Customer Journey
Action
Emotion
Pain
Value
P1 N1 N2 P2 E1
Customer Journey
Customer Journey
Action
Emotion
Pain
Value
B1 P1 N1 N2 P3 E1 A1
Example
https://www.linkedin.com/in/CraigDamlo
Thank you.
Any questions?
http://www.SoapBoxRocket.com
http://www.FoundersLIVE.com
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Understanding Your Customer - Customer Journeys - Founders LIVE Influencers Series