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Design Thinking for Systems Innovation

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Design Thinking for Systems Innovation

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Invited keynote speech given at the R&D Management Innovation Summit in March of 2016, hosted by Innovation Enterprises. Includes a design thinking overview, how to apply design thinking to systems, and a couple of case studies from the aerospace domain.

Invited keynote speech given at the R&D Management Innovation Summit in March of 2016, hosted by Innovation Enterprises. Includes a design thinking overview, how to apply design thinking to systems, and a couple of case studies from the aerospace domain.

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Design Thinking for Systems Innovation

  1. 1. Craig Damlo March 16-17, 2016 – R&D Management Innovation Summit Design Thinking for Systems Innovation
  2. 2. Agenda: ๏Design Thinking Overview ๏Design Thinking for Systems ๏Case Study
  3. 3. Design Thinking Process
  4. 4. Empathize ✤Touches ✤Interacts ✤Selects ✤Repairs ✤Who/What
  5. 5. Define ✤RFIs ✤RFQs ✤SCDs ✤Gemba Walk Insights
  6. 6. Ideate ✤Sketch ✤Brainstorm ✤Adjacencies
  7. 7. Prototype ✤CAD ✤Physical ✤MVPs
  8. 8. Test ✤Mockups ✤Full size ✤Sample
  9. 9. Case Study ๏806835 – Cylinder/Valve Assembly ๏747-8 Oxygen Supply
  10. 10. Oxygen System ๏Lighter Weight System ๏Open/Closed Indication
  11. 11. Open/Closed ๏Old system had an indication ๏Planes were taking off with valves closed
  12. 12. Who Touches It ๏Machinists – Initial Installation ๏Engineering – Certification ๏Mechanics – Field Operations ๏Inspectors – Field Operations
  13. 13. Working Conditions ๏Factory ๏Well Lit ๏Climate Controlled ๏Field ๏Not Well Lit ๏Not Climate Controlled ๏In Use ๏No Interaction
  14. 14. Initial Concepts
  15. 15. Installation Location ๏Side Wall ๏Floor Panels ๏Ceiling Panels
  16. 16. Final Concept
  17. 17. Final Product ๏Glove Friendly ๏270O Visibility ๏20 lbs Weight Savings – 280 lbs Shipset
  18. 18. Key Takeaways •Empathy is still important for systems level components •Define your own products, use specifications as minimums •Ideation is more than just brainstorming
  19. 19. Thank you. Any questions? https://www.linkedin.com/in/craigdamlo

Editor's Notes

  • ZODIAC Cabin & Cockpit Systems ZODIAC AIRCRAFT SYSTEMS
    Craig Damlo Director Innovation & Business Development
    6300 Merrill Creek Parkway, #B-100 - Everett, Washington 98203 - USA Tell: 425-614-6110 Craig.Damlo@zodiacaerospace.com http://www.zodiacaerospace.com
  • Design thinking is a human centered design philosophy
    It is not driven by strategy, rather strategy falls out of process to ensure that your strategy matches with your customers needs/wants; rather the first stage is empathizing with your customers and users
    The definition phase is done earlier help focus the ideation (brainstorming) phase
    Note that prototype is similar to develop but a bit more complex
    Note that test is similar to evaluation but a bit more complex
    Also note that there is overlap throughout the process and each stage is exclusive of each other; all stages should be considered during all other stages
    Also like a traditional innovation development this all happens prior to the final product development process
  • Not just the obvious definitions of a problem like RFQs, or SCDs; but also insights from visits, interviews, or gemba walks.
  • Look for adjacent markets - trains, buses — but also hotels
    Don’t kill ideas too soon
    Schedule brainstorming time and use all of it; don’t stop when you believe you have a great idea
    Having a bank of ideas will allow you to go to them if your primary idea fails, minimizing the impact of a failure
  • We do this now, but we need more, faster
    Follow the MVP (minimum viable product) method; create prototypes that are just enough to communicate ideas without breaking the monetary and schedule budgets
    Why not paper mache? – the more “finished” a prototype seems, the less likely it’s creators will be to pay attention to feedback (in particular negative)
  • Fail early, fail often - how do we do that in aerospace when we think of failures as crashes
    Use early prototype testing to fail without crashing
    At Zodiac Aerospace we have our ZEO facility in Southern California that can and does create full size mockups over night or less
    If full size mockups are impractical, step down to something that is practical
  • If you want to connect on LinkedIn, please include a note that you saw me here.

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