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LinkedIn Profile & Social Best Practices



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LinkedIn Profile & Social Best Practices

  1. 1. LinkedIn: Driving Business Through Relationships ©2013 LinkedIn Corporation. All Rights Reserved. Craig Canton Relationship Manager, Financial Services LinkedIn Sales Solutions
  2. 2. LinkedIn: The world’s largest professional network Billions of professional relationships 350M+ members 2B+ member updates per week
  3. 3. Corporate Executive Board 2013 – Winning The Consensus Purchase Corporate Executive Board 2012 – New Decision Timeline Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level The buying process for major transactions has changed: 75% 57of the decision making process is completed before a company is contacted % 90of decision makers say they never respond to cold outreach % of people now use social media to gather information before making a business decision
  4. 4. 4 First Impressions Count It takes just 1/10 of a second for someone to make a decision about you! Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”
  5. 5. “Do I really need a LinkedIn profile?” Here’s why you do…
  6. 6. Potential customers are looking at your profiles on LinkedIn (proactively and reactively).
  7. 7. If this is what they see, there’s not enough information to establish trust and rapport.
  8. 8. And they may very well move on to other things and never respond to you.
  9. 9. This is a good LinkedIn profile. >
  10. 10. This is a good LinkedIn profile.
  11. 11. ©2013 LinkedIn Corporation. All Rights Reserved. 11 Where do I start?
  12. 12. 1) Upload a PROFESSIONAL Photo Profiles with photos are 14 times MORE LIKELY to be viewed than those without
  13. 13. 2) Write a compelling headline Make it descriptive who you are, what you do, and the value you provide.
  14. 14. Why? Your Headline gets MORE attention than a photo Source: EyeTrackShop – Nov 2011
  15. 15. 15 3) Set Your Public Profile URL Put it on your business card, and in your email signature file.
  16. 16. 16 4) Make it easy for people to contact you
  17. 17. Showcase you expertise. Convey your passion. Use “key words”. Provide a “Call to Action”. Created with your end audience in mind! Your background Your company Your passion A call to action 5) Tell your “story” in your summary Summary As a sales professional, throughout my career I have always been passionate about building relationships and adopting new concepts that better myself, my company and my client’s experience. During this time, I have had the privilege of working alongside talented individuals at major companies, such as ABN AMRO, Barclays and Credit Suisse in various offices throughout North America. I now work at LinkedIn, as a Sales Solutions Relationship Manager, in New York City. LinkedIn has over 350 million members, and we continue to add members at a rate of two members every second! We continue to strive to connect the world’s professionals, making them more productive and successful. LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes the game by allowing users the ability to discover the sales insight necessary for a sales organization to effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship product, “Sales Navigator.” My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing on the mid-market space. If you would like to learn more about how we can transform your sales organization through social selling, please contact me via LinkedIn message or at (212) 615-9674
  18. 18. Show your career trajectory. Demonstrate your successes. Use key words. 6) Update your current and past positions
  19. 19. 19 Turn your profile into an opportunity to showcase your brand: Enhancing your profile visually Adding content—like videos, presentations, and photos 7) Add rich media
  20. 20. 8) Showcase your education and let viewers know that you’re a professional. Tap into alumni connections. In addition, your fellow alumni will be able to find you, too.
  21. 21. 9) Proactively develop your network Build trusted relationships which can support you professionally
  22. 22. Always PERSONALIZE your request to connect Reach out in a friendly and professional manner – even if you know someone well. You will differentiate yourself from your fellow professionals with this ONE best practice tip! DO: Request to connect after an initial conversation.
  23. 23. 23 10) Gather intelligence – Be prepared for every interaction
  24. 24. 24 10 Tips for Transforming your Profile TIP 1 TIP 2 TIP 3 TIP 4 TIP 5 TIP 6 TIP 7 TIP 8 TIP 9 TIP 10 Add a photo Write a compelling headline Set your public profile URL Add your contact information Tell your story in your summary Update your current and past positions Add rich media Showcase your education Proactively develop your network Gather intelligence
  25. 25. Tips for “Being Social” Post content that your Network will find to be of interest or value. Ask a question to solicit a response. 1. Share an Update
  26. 26. Best Practices for Status Updates Aim to share one update per day. Types of updates to share:  An article that would be of interest to your network  An event you are attending  Asking a question  Offering “tips” – insights  Announcing something of importance about your company
  27. 27. 2. Comment on others’ updates  Reach out to someone when they’ve changed companies  Congratulate a contact who has been promoted  Comment on an article that a connection has posted  “Like” or “Share” an article Monitor the activity of your network – so that you know what’s important to them AND know what they’re doing.
  28. 28. 3. Follow a Company to be notified of its activities
  29. 29. 29 4. Participate in Groups Another source of connections is fellow group members. Scroll down your profile to the Groups section. Click a group’s name to open its group page and then select the Members tab. • Contribute to the conversation in a meaningful way • Never give an unsolicited sales pitch
  30. 30. 30 5. Always be available, wherever, whenever
  31. 31. Any questions?
  32. 32. Contact information  Craig Canton    (212) 615-9674  Go to to learn more about Sales Navigator and how we can help your organization ©2012 LinkedIn Corporation. All Rights Reserved. 32