HiveFire User Conference Deep Dives 10-8-2010

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HiveFire User Conference Deep Dives 10-8-2010

  1. 1. SM 2ND ANNUAL USER CONFERENCE: CURATA DEEP DIVES: SEO, EMAIL MARKETING, SOCIAL MEDIA Craig Blum Director of Client Success craig@getcurata.com Office: 617.229.5559
  2. 2. CURATA DEEP DIVES • Search Engine Optimization • Email Marketing • Social Media • The Latest Curata features
  3. 3. FIRST UP: SEO • What is SEO? • Why is SEO Important? • How Can Curata Help? • Where Can I Learn More?
  4. 4. WHAT IS SEO? Search Engine Optimization The active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. – SEOMoz.com
  5. 5. WHY IS SEO IMPORTANT? Findability.
  6. 6. WHY IS SEO IMPORTANT? Credibility.
  7. 7. WHY IS SEO IMPORTANT? Credibility.
  8. 8. WHY IS SEO IMPORTANT? Lead Generation.
  9. 9. HOW CAN CURATA HELP? SEO • Nuts and Bolts • Link Building • Title tags • Social Media (more on this later) • Meta tags • Blogging • Outbound link reciprocation • Content • Corporate site • Keywords in article titles & summaries • Domain name • Blog posts • Custom HTML • Entities • Engaging content • More entities = more landing • Examples pages • Google Webmaster Tools • Long tail • Keyword Analysis • https://www.google.com/webmasters/tools
  10. 10. WHERE CAN I LEARN MORE? http://seomoz.com Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com/) http://www.101-seo-resources.com http://selfseo.com
  11. 11. SEO TAKEAWAYS 2nd Annual Curata User Conference • If you’re not optimized, you’re not found. • Being a trusted source of information is HUGE. • Curata provides tools to get you where you need to be. • There is no magic formula….
  12. 12. CURATA DEEP DIVES • Search Engine Optimization • Email Marketing • Social Media • The Latest Curata features
  13. 13. WHY DO I NEED EMAIL MARKETING? Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009.
  14. 14. WHY DO I NEED EMAIL MARKETING? 39.4% of industry executives said the advertising channel that performed strongest for them was email.
  15. 15. WHY DO I NEED EMAIL MARKETING? Email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.
  16. 16. WHY DO I NEED EMAIL MARKETING? • Curata customer case study: biomarkerbreakthroughs.com 10X change • Actionable data, easy to target • Recipients have opted-in
  17. 17. THE CURATA METHOD A How-To Webinar on Email Marketing • What you should know: Custom Newsletters vs. Auto Newsletters • Creating Lists • Adding subscribers • Managing subscribers • Settings (physical address) • Auto Newsletter basics • Custom Newsletter basics • Beyond the Basics • Category filtered auto newsletters • Analytics • Exporting subscriber lists to lead tracking/CRM • Advanced Topics: Email Marketing Plus for Super Users • Plans available for large sending volumes • Themes
  18. 18. EMAIL MARKETING TAKEAWAYS 2nd Annual Curata User Conference • Next to SEO, Email is the best way to keep an audience engaged • Curata has flexible solutions available • High volume sending is possible
  19. 19. CURATA DEEP DIVES • Search Engine Optimization • Email Marketing • Social Media • The Latest Curata features
  20. 20. SOCIAL MEDIA
  21. 21. WHAT IS SOCIAL MEDIA? • Social online conversation • Questions and answers • News • Content marketing o Tools: Twitter Linkedin Facebook Blogs
  22. 22. WHAT DOES IT DO FOR MY BUSINESS? Why use it? • Business development (leads) • Customer satisfaction and loyalty • Identify trends and issues • PR • Research • Business networking/collaboration
  23. 23. WHO DOES IT?
  24. 24. BUT DOES IT REALLY WORK?
  25. 25. BUT DOES IT REALLY WORK B2B Social Spending: • B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 • Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013 Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
  26. 26. STATS FaceBook Statistics Twitter Stats Facebook continues to be one the Twitter has established itself as the fastest growing and largest active Internet Sensation. social networks. • Over 100 million REGISTERED Over 500 million active users (50% users, with about 300k new per of which sign-in daily) day Over 55 million daily tweets • Over 900 million pages, groups, • 600 million daily search queries communities and events *Source: Huffington Post *Source: facebook
  27. 27. CURATA SOLUTION Features: • Ability to set social network rules to let the software know when to send out messages and how many messages to send out. • Post a blog entry – Allows users to write original content and place it on their portals • Display Twitter Feeds option – Allows you to place a twitter feed on your portal • “Share this article” – Allows users to share articles as they read them on the portal Social Networks: • Twitter • Linkedin • Facebook
  28. 28. CURATA SOLUTION
  29. 29. KEEP IN MIND…. • B2B companies are proving to be successful in Social Media • Social Media marketing takes time, but if you are patient enough you will see results • Curata allows you to spread not only original content, but curated content across your social networks
  30. 30. WHERE CAN I LEARN MORE? www.mashable.com www.socialmediatoday.com www.socialmediainfluence.com
  31. 31. CURATA DEEP DIVES • Search Engine Optimization • Email Marketing • Social Media • The Latest Curata features
  32. 32. QUESTIONS? COMMENTS? 2nd Annual Curata User Conference craig@hivefire.com 617.229.5559 dave@hivefire.com 617-500-0199 Updates.hivefire.com Thanks!

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