Microsoft Partner Programs in Australia

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An overview of Microsoft Partner programs in Australia, as at August 2009. Needs updating with the latest Partner Network changes, but is still a good overview of programs. Also needs to have Websitespark added.

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Microsoft Partner Programs in Australia

  1. 1. Microsoft Partner & Subscription Programs<br />Craig Bailey<br />www.craigbailey.net<br />August 2009 <br />
  2. 2. Agenda<br />What is Microsoft?<br />The importance of partners<br />Partner programs<br />Subscription programs<br />Matrix of Partner & Subscription<br />Thoughts<br />Questions + Share Tips<br />
  3. 3. Agenda<br />TechNet<br />MSDN level<br />Partner <br /><ul><li>Registered
  4. 4. Action Pack
  5. 5. Empower
  6. 6. Certified
  7. 7. Gold Certified</li></ul>BizSpark<br />
  8. 8. Microsoft is a marketing company<br />Based on 2005 employee figures:<br />Source: p37 Partnering With Microsoft (2005 - Dinsmore & O’Connor)<br />
  9. 9. Partners are key<br />Partnering with Microsoft<br />Ted Dinsmore <br />& Edward O’Connor (2005)<br />(My book review here)<br />‘Partners are in our DNA...’<br />Allison Watson, <br />Corporate vice president of the Worldwide Partner Group<br />
  10. 10. Overview of Partner Programs<br />BizSpark<br />Microsoft Partner Network (changing Oct 2009)<br />Registered Member<br />Action Pack (MAPS)<br />Empower for ISVs<br />Certified Partner<br />Gold Certified Partner<br />
  11. 11. Other Partner Programs<br />Technical Adopter Program (TAP)<br />Metro (previouslyAscend & Touchdown)<br />DreamSpark<br />Microsoft Most Valuable Professional (MVP)<br />Microsoft Learning & Certification<br />
  12. 12. Subscription Programs<br />Microsoft TechNet<br />Microsoft Developer Network (MSDN)<br />
  13. 13. TechNet<br />TechNet: For evaluation use only – not for production or development environment use<br />MSDN : For internal development, staging and testing, but not production servers<br />
  14. 14. MSDN Subscriptions<br />
  15. 15. Partner/Subscription Matrix<br />
  16. 16. Benefits<br />Software<br />Events<br />Training<br />Partner Profiles<br />Finance options<br />Possible media exposure (example)<br />Partner Conference<br />Access to Account Managers <br />Partner Account Managers (PAMs)<br />
  17. 17. Tips for being a partner<br />Understand Microsoft has limited resources<br />They want to sell more stuff<br />You benefit when you help them sell more stuff<br />Understand terms: <br />Corp vs Field<br />Service Provider vs Reseller vs ISV<br />Mistakes:<br />Thinking being a Partner means Microsoft is a charity solely there to help you<br />
  18. 18. Summary<br />TechNet<br />MSDN level<br />Partner <br /><ul><li>Registered
  19. 19. Action Pack
  20. 20. Empower
  21. 21. Certified
  22. 22. Gold Certified</li></ul>BizSpark<br />
  23. 23. Questions + Suggestions<br />Your experiences?<br />Craig Bailey<br />www.craigbailey.net | twitter.com/craigbailey<br />

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