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The concept was to pair crafts people and the products they make with designers. Craftspeople were asked to provide images of their work to be re-imagined, re-invented and re-hacked by a team of designers. Each designer was paired with a craftsperson and received images of their product. Using their design skills they re-imagined and re-invented products. The re-imagined products were submitted in 2D as drawings, as Rhino, CAD or Solidworks files.
A workshop was held at the National College of Art and Design for designers and craftspeople to work in pairs, discuss design approaches and how industrial processes and traditional methods can be used to re-imagine the final product.