Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Alfresco Crafter Lunch and Learn

609 views

Published on

Learn how leading organizations are leveraging Crafter CMS in combination with the Alfresco ECM platform to manage and optimize enterprise websites, intranets, portal applications, digital assists, and more!

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Alfresco Crafter Lunch and Learn

  1. 1. Modernizing Today’s Business Experience Matters! 1
  2. 2. 2 Introducing Crafter CMS • Web Content Management integration for Alfresco • Enterprise class web content and digital experience management features • 100% open source code base and community – Since 2007 • Commercial licenses and support
  3. 3. 3 Award Winning Content and Experience Management for Alfresco
  4. 4. 4 100% Open Source ● Open standards ● No vendor lock-in ● GPL v3 license ● All code on GitHub ● Open community ● Open wiki / documentation ● Open issue tracking
  5. 5. 5 The Same Business Model as Alfresco • Commercial licenses • Certified builds and patches • Production support • Training • Award winning partner ecosystem
  6. 6. 6 Enterprise Web Content Management • User Friendly Content Authoring • In-context Preview and Editing • Multi-Channel Publishing • Personalization and Content Targeting • Web Analytics Integration • Site Blueprints • Internationalization • High Performance Content Delivery • Ease of Integration – CRM, ERP, etc. • On Premise and Cloud Support ● Social, User Generated Content ● Identity management, SSO and profiles ● Multi-tenant infrastructure
  7. 7. 7 Crafter/Alfresco vs. the Industry
  8. 8. 8 Powering Many of the World’s Top Brand Experiences … and others
  9. 9. Modernizing Today’s Business (Experiences) Russ Danner Vice President, Products Crafter Software
  10. 10. Examples of Crafter CMS / Alfresco Powered Experiences
  11. 11. 11 Marriott Global Services • Corporate Extranet • Operation of 19 Brands • 3rd most critical system @ Marriott • Worldwide use, nearly 400K users • Quickly communicate within Marriott • Repository for all standards / SOPs • Document & Policy Management • Enterprise Security
  12. 12. 12 Papa John’s.com & Mobile App • Easy to use WCM • Multi-channel content • High volume e-commerce integration • CRM integration • Personalized content • High performance, heavy traffic volume site
  13. 13. 13 Unigroup’s Mayflower.com • Legacy CMS replacement • Easy to use WCM • Single platform for many sites • Enterprise systems integration
  14. 14. 14 A T & T’s developer.att.com • Online community of developers • Powerful easy to use WCM • Social UGC integration • ATG replacement / consolidation • eCommerce integration • Analytics integration
  15. 15. Where Does Customer Experience Start?
  16. 16. Modernizing the Business is ALL ABOUT EXPERIENCES 16 You've got to start with the customer experience and work back toward the technology, not the other way around. – Steve Jobs
  17. 17. What Kind of Experiences are Important?
  18. 18. Customer Experiences 18
  19. 19. Partners Experiences 19
  20. 20. Employee Experiences 20
  21. 21. Everyone Loves a Good Experience. Does it Matter? Or is it Just Fluff?
  22. 22. Experience Matters (to the Bottom Line) 22
  23. 23. It Matters. Let’s Dig in and Learn How to Make It Happen
  24. 24. 24 What Makes a Great Experience?
  25. 25. 25 Multi-channel
  26. 26. 26 Contextual
  27. 27. 27 Personalized
  28. 28. 28 Social
  29. 29. 29 On-point and Easy to Use
  30. 30. 30
  31. 31. Ingredients for Great Experience 31
  32. 32. Content 32
  33. 33. Content Strategy Easy Content Development Content System of Record Content Distribution/Delivery Content Tracking 33
  34. 34. User Data 34
  35. 35. Architecture 35
  36. 36. This is Rarely the Answer (Suite based Solutions) 36
  37. 37. Integration & Automation 37
  38. 38. Making it Happen: Putting the Plan in to Action 38
  39. 39. Headless, Content Agnostic Repository 39 • Library services • Single source of truth • Any kind of content • Enterprise grade • WCM, DAM, & other ECM
  40. 40. Powerful Content Creation 40 • Web based • Rich desktop tool support (Photoshop etc) • Create/manage any digital content • Easy to use • Safe editing and content testing • Loosely coupled to repository
  41. 41. Decoupled, Scalable Content Delivery 41 • High performance • Shared nothing • Cloud ready
  42. 42. Push and Pull Content Publishing, Content / APIs 42
  43. 43. Push and Pull Content Publishing, Content / APIs 43
  44. 44. Centralize User Data 44
  45. 45. Personalized, Big Data Powered Content Delivery 45
  46. 46. Easily Integrated with the Enterprise 46
  47. 47. Applying the Technology to the Customer Journey 47
  48. 48. Centralize User Data 48
  49. 49. Publish Content to Channels 49
  50. 50. Consistent, Personal Experience Across the Enterprise 50
  51. 51. 51 Websites, Portals and Native Mobile Apps
  52. 52. 52 Custom UI for Process Applications
  53. 53. 53 Content as a Service
  54. 54. 54 The Right Architecture for Modernizing the Business Alfresco Cloud Visitors Digital Experience Authoring Editing and preview tools Content Managers Mobile Social Publish Web Live Other / Custom ... Integration Document Management Callaboration DigitalAsset Management Records Managemtn Alfresco Content Platform Single, consistent framework and integration SYNC
  55. 55. 55 With the Right Business Model ● Open standards ● No vendor lock-in ● Faster innovation ● Pay for value delivered
  56. 56. 56 Let’s Get Our Demo On! ○ How it Works ○ Studio overview ○ Editing ○ Forms, in-context editing, drag and drop ○ Targeting & multi-variant testing
  57. 57. How Crafter Works
  58. 58. 58Typically you have 2 kinds of users:
  59. 59. 59 Your internal creative team: authors, designers, web ninjas, editors and so on …
  60. 60. 60 And the target audience you are trying to engage.
  61. 61. 61 Your creative team will work in our web based Studio. It’s a safe sandbox to …
  62. 62. 62 To create and change content and experiences …
  63. 63. 63 To version and manage that content…
  64. 64. 64 And put that work through workflow for approval.
  65. 65. 65 Once approved, content is then published to a separate, live, scalable infrastructure.
  66. 66. 66 Content can be published immediately…
  67. 67. 67 or automatically on a schedule.
  68. 68. 68 On the delivery side, we have Crafter Engine. A highly scalable dynamic content deliver engine.
  69. 69. 69 Crafter Engine delivers individually unique and targeted content to your target audience.
  70. 70. 70 Across any channel…
  71. 71. 71 Like traditional desktops, mobiles and social platforms. Crafter can delivery content to any channel.
  72. 72. 72 Let’s Get Our Demo On! http://bit.ly/1Ry1E5m
  73. 73. 73 Technical Architecture Portals
  74. 74. 74 Questions? Russ Danner russ.danner@craftersoftware.com craftersoftware.com | craftercms.org

×