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Thursday 17thFebruary 2011Titanic Pump House, Northern Ireland Science Park, Belfast. Good Morning & Welcome<br />From<br ...
How to Recruit using Social Media & the Internet <br />
Helping You with the Pieces <br />We are not IT experts in this space but we would like to share our knowledge that may he...
The Future of Recruitment is becoming Social<br />101 Million users on LinkedIn as of Jan 31st 2011<br />155 Million ident...
The Future of Recruitment is becoming Social<br />600 Million People on Facebookas of Dec 31st ‘2010<br />200 Million Peop...
Recruitment using Search Engines<br />‘There are an estimated 100+ million resumes posted on the Internet’ <br />Via Boole...
Meta Search Engine<br />Note: Search Engines Yield different Results – Only 10-15% Overlap<br />Try: www.dogpile.com<br />
How the basics<br />By applying Basic BOOLEAN OPERATORS<br /> <br />AND		Event AND Belfast<br />OR |		(Event OR Occasion O...
Search Engine Operators<br />By applying Basic Search Engine OPERATORS (Google in this example)<br /> Intitle:	Returns doc...
Search Engine Operators<br />There are more operators for Google<br />Author:		Subject:		Define:	<br />Allintext:		Source:...
Now the rules for Search<br />Research before you Search<br />Use the correct Syntax<br />Refine and vary you search<br />...
Example Internet Search<br />‘I am looking for a Business Analyst to be based in Belfast with a telecommunications backgro...
The String.....an example!<br />intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:c...
“Business Analyst” AND Belfast<br />
"business analyst"  AND (telecom | telecommunication | "tele communication") AND Belfast<br />
(intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae) “business anal...
(intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analy...
(intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analy...
A New Friend?<br />
Be Smart<br />Alternatively try a RSS builder like<br />www.feebeater.<br />com<br />Have a new CV that hits the internet ...
Definitive Search – Sorry No!<br />Tweak...Test...Tweak...Save...then Tweak & Test some more.<br />
Recruitment using Twitter<br />Brand <br />Network | Engage<br />Source <br />It works, It takes time & commitment..... Bu...
X-Raying Twitter via Google<br />
Another Gem!<br />Try this to follow & source lists, people, links etc. <br />A great little resource<br />http://search.p...
Advertise....Use Caution!<br />Do not...<br />Over tweet<br />Over Automate<br />But do have a voice and do engage <br />
Recruitment using Facebook<br />Brand <br />Network | Engage<br />Source <br />
Facebook: Basic Search<br />www.<br />facebook.com<br />/srch.php<br />Type in the company of choice e.g. Google<br />
Adding a location e.g. New York<br />
Using X-Ray techniques for Facebook site<br />
Advertise<br />
Recruitment using LinkedIn <br />Brand <br />Network | Engage<br />Source <br />
LinkedIn<br />
LinkedIn<br />23.1 MIO Europe<br />6 MIO UK<br />
LinkedIn – What Is It?<br />Professional online network - One of the most valuable recruiting tools<br />Personal Profile ...
Search<br />‘I am looking for a Business Analyst based in Belfast with a telecommunications background and ideally who onc...
Basic Search<br />"Business Analyst"  AND (telecom OR telecommunication OR "tele communication")<br />Filter.....<br />Loc...
Advanced Search<br />"Business Analyst"  AND (telecom OR telecommunication OR "tele communication") AND (Belfast OR “North...
X- Ray LinkedIn Yields.....<br />Site:LinkedIn<br />Yields all public profiles & not the ones you are connected to!<br />S...
site:ie.Linkedin.com OR site:uk.Linkedin.com (inurl:pub OR inurl:in) -intitle:directory -inurl:dir "Business Analyst"  AND...
Summary<br />Before you Recruit<br />Research before you Search<br />Use the correct Syntax<br />Refine and vary you searc...
Acknowledgements<br />Arbita Training<br />Glen Cathey<br />Irena Shamaeva<br />Gary Crozin<br />ShallySteckerl<br />Glen ...
    Questions & Thank You<br />Info@cpl-ni.com<br />028 90725600<br />Next Event April 14th.......<br />
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How to Recruit using Social Media & the Internet

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The Slide Show from Cpl Northern Ireland's Social Media Event on February 17th at The Titanic Pump House, Northern Ireland Science Park, Belfast

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How to Recruit using Social Media & the Internet

  1. 1. Thursday 17thFebruary 2011Titanic Pump House, Northern Ireland Science Park, Belfast. Good Morning & Welcome<br />From<br />Cpl Northern Ireland Ltd<br />With<br />Gigi Wong Paul Bacon<br />
  2. 2. How to Recruit using Social Media & the Internet <br />
  3. 3. Helping You with the Pieces <br />We are not IT experts in this space but we would like to share our knowledge that may help you put the pieces together<br />
  4. 4. The Future of Recruitment is becoming Social<br />101 Million users on LinkedIn as of Jan 31st 2011<br />155 Million identified blogs as of February 1st 2011<br />
  5. 5. The Future of Recruitment is becoming Social<br />600 Million People on Facebookas of Dec 31st ‘2010<br />200 Million People on Twitter as of February 1st 2011<br />How much time can you spend searching these sites?<br />
  6. 6. Recruitment using Search Engines<br />‘There are an estimated 100+ million resumes posted on the Internet’ <br />Via Boolean strings 2010<br />
  7. 7. Meta Search Engine<br />Note: Search Engines Yield different Results – Only 10-15% Overlap<br />Try: www.dogpile.com<br />
  8. 8. How the basics<br />By applying Basic BOOLEAN OPERATORS<br /> <br />AND Event AND Belfast<br />OR | (Event OR Occasion OR Incident)<br />NOT - Event -Dublin<br />() Event AND (Belfast OR Derry)<br />“” Event AND (“Northern Ireland” OR Belfast)<br />
  9. 9. Search Engine Operators<br />By applying Basic Search Engine OPERATORS (Google in this example)<br /> Intitle: Returns documents with the Keywords listed in the Title or in the Document<br />Filetype: Returns results that contain a specified file type i.e. .doc .pdf .ppt<br />Filetype:pdf Event AND Belfast<br />Related: Shows pages that are similar to the stated web page.<br />Related:www.cpl-ni.com<br />
  10. 10. Search Engine Operators<br />There are more operators for Google<br />Author: Subject: Define: <br />Allintext: Source: Intext:<br />Phonebook: Location: Inanchor:<br />
  11. 11. Now the rules for Search<br />Research before you Search<br />Use the correct Syntax<br />Refine and vary you search<br />Automate your results<br />Cross reference your search.<br />
  12. 12. Example Internet Search<br />‘I am looking for a Business Analyst to be based in Belfast with a telecommunications background and ideally who once worked for One 2 One’<br />
  13. 13. The String.....an example!<br />intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) AND "One 2 One"-opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service"<br />
  14. 14. “Business Analyst” AND Belfast<br />
  15. 15. "business analyst" AND (telecom | telecommunication | "tele communication") AND Belfast<br />
  16. 16. (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae) “business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast| uk | "united kingdom" | england)<br />
  17. 17. (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) -opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service” <br />
  18. 18. (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:curriculum vitae | inurl:curriculum vitae)"business analyst" AND (telecom | telecommunication | "tele communication") AND (belfast | uk | "united kingdom" | england) AND “One 2 One” -opening -submit -apply -free -sample -samples -eoe -job -jobs -"resume service"<br />
  19. 19. A New Friend?<br />
  20. 20. Be Smart<br />Alternatively try a RSS builder like<br />www.feebeater.<br />com<br />Have a new CV that hits the internet come to your inbox!<br />
  21. 21. Definitive Search – Sorry No!<br />Tweak...Test...Tweak...Save...then Tweak & Test some more.<br />
  22. 22. Recruitment using Twitter<br />Brand <br />Network | Engage<br />Source <br />It works, It takes time & commitment..... But it does get easier<br />
  23. 23. X-Raying Twitter via Google<br />
  24. 24. Another Gem!<br />Try this to follow & source lists, people, links etc. <br />A great little resource<br />http://search.peoplebrowsr.com/ <br />
  25. 25. Advertise....Use Caution!<br />Do not...<br />Over tweet<br />Over Automate<br />But do have a voice and do engage <br />
  26. 26. Recruitment using Facebook<br />Brand <br />Network | Engage<br />Source <br />
  27. 27. Facebook: Basic Search<br />www.<br />facebook.com<br />/srch.php<br />Type in the company of choice e.g. Google<br />
  28. 28. Adding a location e.g. New York<br />
  29. 29. Using X-Ray techniques for Facebook site<br />
  30. 30. Advertise<br />
  31. 31. Recruitment using LinkedIn <br />Brand <br />Network | Engage<br />Source <br />
  32. 32. LinkedIn<br />
  33. 33. LinkedIn<br />23.1 MIO Europe<br />6 MIO UK<br />
  34. 34. LinkedIn – What Is It?<br />Professional online network - One of the most valuable recruiting tools<br />Personal Profile / Company Profile<br />Ability to reach passive candidates and active job seekers – Search Functions<br />Building a network – 1st, 2nd, 3rd connections<br />Groups<br />Visibility<br />Communication tool<br />Great referral network <br />
  35. 35. Search<br />‘I am looking for a Business Analyst based in Belfast with a telecommunications background and ideally who once worked for BT’<br />
  36. 36. Basic Search<br />"Business Analyst"  AND (telecom OR telecommunication OR "tele communication")<br />Filter.....<br />Location - United Kingdom and Ireland only<br />Relationship – 1st connection, 2nd connection and Group Members only<br />Results – 272 profiles<br />
  37. 37.
  38. 38. Advanced Search<br />"Business Analyst"  AND (telecom OR telecommunication OR "tele communication") AND (Belfast OR “Northern Ireland”)<br />Filter.....<br />Location - United Kingdom and Ireland only<br />Relationship – 1st connection, 2nd connection and Group Members only<br />Results – 46 profiles<br />
  39. 39.
  40. 40. X- Ray LinkedIn Yields.....<br />Site:LinkedIn<br />Yields all public profiles & not the ones you are connected to!<br />Since last year LinkedIn has stopped revealing full names for 3rd stage relationships on unpaid accounts<br />
  41. 41. site:ie.Linkedin.com OR site:uk.Linkedin.com (inurl:pub OR inurl:in) -intitle:directory -inurl:dir "Business Analyst" AND (telecom OR telecommunication OR "tele communication")<br />Our result in Advanced Search on LinkedIn was<br />1762 and 272 3rd degree <br />
  42. 42. Summary<br />Before you Recruit<br />Research before you Search<br />Use the correct Syntax<br />Refine and vary you search<br />Automate your results<br />Cross reference your search<br />Brand <br />Network & Engage<br />
  43. 43. Acknowledgements<br />Arbita Training<br />Glen Cathey<br />Irena Shamaeva<br />Gary Crozin<br />ShallySteckerl<br />Glen Gutmacher<br />Geoff Peterson<br />Special thanks to all the above! This is where it started.<br />All of the above are experts in this space and all the sourcing information & techniques in this presentation have been sourced via these individuals over the last 24 months<br />
  44. 44. Questions & Thank You<br />Info@cpl-ni.com<br />028 90725600<br />Next Event April 14th.......<br />

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