You inc. com 228 lecture


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An invitation to students to pursue their passions through the power of personal branding.

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You inc. com 228 lecture

  1. 1. You Inc.: Advising Students to Pursue Their Passion Through the Power of Personal Branding Richard F. Kane Academic Advisor Internship Coordinator Department of Family and Consumer Sciences Illinois State University COM 228 Lecture February 8, 2011
  2. 2. Description of the Problem <ul><li>Traditional methods of finding a job or internship are no longer viable </li></ul><ul><ul><li>Writing a resume and cover letter </li></ul></ul><ul><ul><li>Submitting resume and cover letter to newspaper adds and corporate job/HR sites </li></ul></ul><ul><ul><li>Crossing your fingers for a call back </li></ul></ul><ul><li>100% Anonymous </li></ul><ul><li>Fiercely competitive </li></ul><ul><li>Time consuming </li></ul><ul><li>Demoralizing </li></ul>
  3. 3. Traditional Methods are No Longer Adequate <ul><li>Why? </li></ul><ul><ul><li>Because an enormous number of job and internship opportunities are hidden from view. They are never advertised using company Web sites, job boards, newspapers, ect. </li></ul></ul><ul><ul><li>Such traditional methods relegate students to being passive participants in career building </li></ul></ul><ul><ul><li>Such traditional methods are being replaced by the reach of social media networks </li></ul></ul>
  4. 4. Accessing the “Hidden Job Market” <ul><li>Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoid </li></ul><ul><ul><li>Difficult recruitment processes </li></ul></ul><ul><ul><li>The stampede of applicants </li></ul></ul><ul><ul><li>Unproductive reviews of generic resumes  </li></ul></ul><ul><li>Instead, hiring managers today use </li></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Professional associations </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><li>Many of the best opportunities are found in this “hidden job market,” accessible only through social networks </li></ul>
  5. 5. Ending the Job Search <ul><li>ISU students can take after Obama and leverage the power of social networking to campaign, rather than search for a job </li></ul><ul><ul><ul><li>“ Search” has a negative connotation </li></ul></ul></ul><ul><ul><ul><ul><li>Uncertainty </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fear of failure is high </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Improbable, like finding a needle in the haystack </li></ul></ul></ul></ul><ul><ul><ul><li>“ Campaign” has a positive connotation </li></ul></ul></ul><ul><ul><ul><ul><li>Proactive </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Goal oriented </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Achievable </li></ul></ul></ul></ul>
  6. 6. Identifying the Need <ul><li>ISU students need an effective way to differentiate themselves and reach out to a competitive global market </li></ul><ul><li>FCS majors need an effective way to differentiate themselves from other FCS majors </li></ul><ul><li>Students need to take a proactive approach to the job search, rather than passively waiting for a call that will most likely never come </li></ul>
  7. 7. A University-Wide Need <ul><li>ISU needs alumni who expand the reach of the institution and reflect well on the University </li></ul><ul><li>Successful alumni are needed to reach development goals </li></ul><ul><li>The CAST Dean’s office is actively searching for ways to prime students in professionalism and business etiquette </li></ul>
  8. 8. Meeting the Need through Personal Branding <ul><li>Personal branding is the new prerequisite for </li></ul><ul><ul><li>Career success </li></ul></ul><ul><ul><li>Entrepreneurial success </li></ul></ul><ul><li>Dress for success </li></ul><ul><ul><li>In person </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>Dress for the job you want, not the job you have </li></ul></ul>
  9. 9. Nuts and Bolts of Personal Branding <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>Personal Web site </li></ul><ul><li>Digital portfolio </li></ul><ul><li>Video resume </li></ul>
  10. 10. Elements of a Strong Personal Brand <ul><li>Makes a great first impression </li></ul><ul><li>Compels the market (audience) </li></ul><ul><li>Consistent across social media platforms </li></ul><ul><li>Well known in it’s niche </li></ul><ul><li>Transparent </li></ul><ul><li>Collaborative </li></ul><ul><li>Authentic </li></ul>
  11. 11. Get Real! <ul><li>Be authentic </li></ul><ul><ul><li>Authenticity requires digging deep to uncover the real you </li></ul></ul><ul><ul><ul><li>Students should start by answering these questions: </li></ul></ul></ul><ul><ul><ul><ul><li>What makes me special? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What do people in my network think is special about me? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Have I ever been complimented for a skill or talent? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Is there something I do well and am passionate about? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What achievements am I proud of? </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Use achievements to substantiate what makes your brand valuable, then broadcast this to the world </li></ul></ul></ul></ul></ul>
  12. 12. Students Enjoy Brand Free Agency <ul><ul><li>A brand free-agent may </li></ul></ul><ul><ul><ul><li>Stand out and make a name for themselves </li></ul></ul></ul><ul><ul><ul><li>Move both vertically and horizontally now and throughout their career </li></ul></ul></ul><ul><ul><ul><li>Even switch careers when necessary </li></ul></ul></ul>
  13. 13. Personal Branding Learning Outcomes <ul><li>Personal branding teaches students </li></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Writing skills </li></ul></ul><ul><ul><li>Coaching skills </li></ul></ul><ul><ul><li>Leadership skills </li></ul></ul><ul><ul><li>Communication skills </li></ul></ul><ul><ul><li>Motivation skills </li></ul></ul><ul><ul><li>Sales and negotiation skills </li></ul></ul><ul><ul><li>Cutting-edge marketing and PR skills </li></ul></ul>
  14. 14. Student Branding: benefits to ISU <ul><li>Heightened professionalism reflects well on themselves, their department and College </li></ul><ul><li>Accelerated professional growth means alumni become potential donors more quickly </li></ul><ul><li>Alumni who are successful personal branders cast authenticity onto Illinois State and recruit others into a relationship with the University </li></ul>
  15. 15. College: an exercise in networking and personal branding <ul><li>Personal branding affords students the opportunity to become recognized as experts in their niche </li></ul><ul><li>Personal branding builds rapport and may even create celebrity status with a student’s target audience </li></ul><ul><li>Strong personal brands are not just important today- they are indispensable </li></ul>
  16. 16. Why Student Should Begin Building Their Brands Early <ul><li>The principle of compound interest applies easily to personal branding </li></ul><ul><ul><li>Just as with a personal savings nest, a personal brand must be built before it can be used </li></ul></ul><ul><li>FCS majors who are freshmen can begin to network for internships required when they are seniors </li></ul>
  17. 17. Already a Senior? Start now! <ul><li>Practice makes perfect </li></ul><ul><ul><li>Erin wants to blog about what she’s learning to establish herself as an expert in her field, but at first she sounds awful </li></ul></ul><ul><ul><li>Or alternatively, Erin makes quality contributions to her field via her blog but has no following yet </li></ul></ul><ul><li>No one becomes a star overnight </li></ul><ul><ul><li>Why wait until your 30s when you could reap the benefit of a strong personal brand and professional network out of college in your 20s? </li></ul></ul>
  18. 18. Example student: Greg de Lima <ul><li>Started personal branding as a freshman </li></ul><ul><li> </li></ul>
  19. 19. Connect with me <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>