Social Media Seminar PPT

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Social Media Seminar PPT

  1. 1. Facebook 101Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event
  2. 2. What are Your Hopes?• Community, Connection, Communication To be more informed• To reach a different/new segment
  3. 3. Greatest Concerns• The Know-How How do you do it, teach it, and keep it?• Boundary/Ethical
  4. 4. Top Questions• How-Tos Content• Teaching/Duplicating Effective Evangelism
  5. 5. QuickTimeª and a decompressorare needed to see this picture.
  6. 6. Why Have a Profile?• Join the Conversation Enhance Evangelism• Work More Efficiently
  7. 7. What is Facebook?• Created in a Harvard dorm to create a file- sharing network among students “Trying to map out the world that already exists”• Enhances already existing relationships• Allows opportunity to narrow the degrees of separation• ALL content is owned/managed by user
  8. 8. Why Have ONE?• A Confusing Boundary Inconsistent with Congregation’s Expectations• Our goal is authenticity, sincerity, and “humanity”
  9. 9. What is Timeline?• A blend of several social media sites Real Time Diary• Allows more input from the past Allows you to tell your story
  10. 10. QuickTimeª and a decompressorare needed to see this picture.
  11. 11. Facebook 201Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event
  12. 12. Small Group Questions 1) What is your name/church?2) How have you been touched by a Facebook Ministry 3) What is your most unexpected Facebook connection?
  13. 13. QuickTimeª and a decompressorare needed to see this picture.
  14. 14. QuickTimeª and a decompressorare needed to see this picture.
  15. 15. What is Facebook?• “Trying to map out the world that already exists” Enhances already existing relationships• Allows opportunity to narrow the degrees of separation• Allows interaction through a habitual behavior Strengths - Evolving, powerful, BIG• Weaknesses - low-commitment, possibly enabling, fleeting A tool for your CONGREGATION
  16. 16. Who Are You Going to Be? (Online)• Authenticity is NECESSARY Pick a limited number of Social Media Tools• Discover your Social Media “personality”• Decide what you want from Social Media• Determine a work flow
  17. 17. Know Your Audience• Avg. Use of 55 min/day gets 8 friend request/month• clicks “Like” 9 times/month• Makes 25 comments/month “Fans” a page twice/month• Is a member of 12 Groups 28% interact almost completely mobile
  18. 18. The Three Facebook Options• Profile - As a person - what every user has Page - Who We Are - always accessible to all - content can be managed by one or several• Group - As a “Normal” Group would be - could be open or private and allows for conversations and document sharing
  19. 19. Facebook 201Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event
  20. 20. Small Group Questions 1) Tell us about some of the online ministries your church is doing or has attempted?2) What are some of the joys/challenges you’ve experienced as a part of the social media process?
  21. 21. Making the Most of FB• Reach out (“Like”, Tag) other churches Take your “fans” behind the pulpit• Go beyond the ministry - be people• Ask for input from fans. (polls)• Be VISUAL!!
  22. 22. Making the Most of FB• Make Everything an Event Don’t Just ask for things, don’t overannounce!• Don’t forget basics (Address, website, phone)• Offer Exclusive Content• Check Out Other Tools (apps/designs)
  23. 23. Biggest Traps• Becoming Static/Disappearing Over-posting• Doing it all yourself• Invasive commenting
  24. 24. Summary• Who (is creating and receiving)• What (content/story/brand)• Why (Be clear on your purpose)• Where (EVERYWHERE!!)• How (Have a plan!)
  25. 25. Getting Likes• Prizes/Check-Ins• TAGGING• Interact• Pictures!! Pictures!!• Qr Codes (http://createqrcode.appspot.com/)• Ask• Integrate other forms of Social Media
  26. 26. Other Social Mediii• YouTube• Twitter• blogtalkradio.com• Ustream.tv• Pinterest.com• Your Blog (wordpress.com)
  27. 27. Groups• Function as a “group” would• Sharing conversation in real time• Sharing Documents• Can be private, hidden, or public
  28. 28. Facebook 201Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event

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