The barron canyon bed and breakfst

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The barron canyon bed and breakfst

  1. 1. The Barron canyon bed and breakfst<br />Case Study<br />By: Colin Burgin, Courtney Smith, Dillon Reynolds<br />
  2. 2. Problem<br />They do not have confidence and they second guess their ideas.<br />
  3. 3. Issues<br />Immediate Issues<br />Advertising<br />Small target market<br />Relying on returning clients<br />Mission and goals<br />Limited facilities<br />Underlying Issues<br />Full out tripping company<br />Mission and goals<br />Lack of staff<br />Insurance<br />One owner lives in Ottawa<br />Location<br />
  4. 4. Decision Criteria and Alternatives<br />Three Decision Criteria<br />More prominent client base<br />Keep company as is<br />Expand winter activities<br />Alternatives<br />Offer longer trips<br />Better marketing<br />Expand restaurant<br />Group activities<br />
  5. 5. Alternative Assessment<br />
  6. 6. Alternative Assessment<br />
  7. 7. Preferred Alternative<br />Combination of alternative 1 and 2<br />
  8. 8. Implementation<br />Hold a management meeting<br />Discuss 4 P’s<br />
  9. 9. SWOT<br />Strengths<br />Strong client base<br />Willingness to improve<br />Weaknesses<br />Lack of staff<br />Small establishment<br />Opportunities<br />Not many other companies<br />Threats<br />Call of the Wild<br />
  10. 10. Predicted Outcome <br />Best: company makes more money right away<br />Likely: company slowly has an increase in profits<br />Worst: plans don’t work and lose their clients<br />

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