Event Marketing Rockstars Presents: Sales Strategies for Successful Events

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Event Marketing Rockstars is a MeetUp group of over 250 people in the event planning / marketing / pr industry. We meet bi-monthly to cover different topics event planners want to learn more about. Our March 2014 event had 3 amazing event planner guest panelists who shared their top 3 best tips for selling an event.

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Event Marketing Rockstars Presents: Sales Strategies for Successful Events

  1. 1. Presents Sales Strategies for Event Success! #eventmktgsf March 19, 2014
  2. 2. #eventmktgsf •Event Manager for SF MusicTech Summit •sfBeta •Girls in Tech •Inside Network Cass Phillips @webwallflower Executive Producer of FailCon
  3. 3. #eventmktgsf Top 3 tips for Event Sales Success: 1. Know your specific audience - "Startup Founders" or "Developers" are too broad, you will sell better with more specificity. 2. Employ lean methodologies wisely. Test your idea and build your markets with smaller safe events. 3. Be creative with sponsors. Sponsors are generally happier with custom- built packages that address their needs, rather than generic catch all things. Cass Phillips @webwallflower
  4. 4. #eventmktgsf Marketing Executive at start-ups and corporations including: • McKinsey & Co. • Phillips • Zara • RWE • Dafiti – Brazil Liana Burstava @trendylime Founder & CEO, Trendy Lime
  5. 5. #eventmktgsf Top 3 tips for Event Sales Success: 1. Don’t sell event tickets – sell the experience. 2. Build an awesome brand for your events. 3. Diversify sales channels and engage ambassadors Liana Burstava @trendylime
  6. 6. #eventmktgsf • Columbia Records • Silicon Valley Internship Programme Patti Silverman @silvermansays Communications Director, SF MusicTech Summit
  7. 7. #eventmktgsf Top 3 tips for Event Sales Success: 1. Focus on long-term relationships vs. short-term sales. 2. Personalization is key. Customize your messaging. No one likes a generic pitch. 3. Be persistent and follow-up. It’s better to get a “no” than no answer. Patti Silverman @silvermansays
  8. 8. Thank you for joining us! @CourtMcQuade

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