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2011 09 27_presentation_lesson1

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2011 09 27_presentation_lesson1

  1. 1. SOCIAL MEDIA MARKETING Lesson One: Audience Development
  2. 2. THE MEDIA Traditional
  3. 3. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.
  4. 4. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement: editorial content, coupons, etc.
  5. 5. THE MEDIA TraditionalAudience Development: Radio Waves, direct mail, television, etc.Engagement: editorial content, coupons, etc.Marketing: Advertising sales
  6. 6. THE MEDIA SocialAudience Development: Facebook, Twitter, LinkedinEngagement: Blog and Linkedin Questions & AnswersMarketing: Job Placement, Sponsorships . . .
  7. 7. SOCIAL MEDIAAUDIENCE DEVELOPMENT
  8. 8. SOCIAL MEDIA AUDIENCE DEVELOPMENT The Argument Against “Groups” for OrganizationsBest for friends, Family & ClassroomsFacebook is still in developmentCannot transfer Group Members to FansNo Ads, Apps, etc.Less ControlNo Measurement
  9. 9. SOCIAL MEDIAAUDIENCE DEVELOPMENT
  10. 10. SOCIAL MEDIAAUDIENCE DEVELOPMENT
  11. 11. WHO ARE YOUR FANS?AdvocatesLooking for dealInfluentials
  12. 12. WHO ARE YOUR FOLLOWERS?Business PartnersPotential SponsorsBusiness ownersMarketingHuman Resource Dept.Influentials
  13. 13. LINKEDINIndividuals - Business Owners, Dept HeadsGroup MembersInfluentials
  14. 14. TWITTERTwo Experiences, One Realityhttp://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g
  15. 15. HOMEWORKOpen Facebook & Twitter for Sacramento StrideJoin Linkedin Groups (Darby)Add your Twitter, Linkedin, Facebook links to youremail signatureHave web developer include Sac social icons onHomepage*

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