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The sad reality that most landing pages, even if they are attractive, don’t convert well. This presentation goes over 5 reality checks designers need to have before they can start designing landing pages with high conversion rates.

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  1. 1. HEY!YOURLANDINGPAGESSUCKFive reality checks you need to start designinglanding pages that convert.BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
  2. 2. BIGDESIGN 2013 10/18/2013THESCALEOFTHEPROBLEMAll of the landing pages.COURTNEYCOX @CC_CREATIVE
  3. 3. BIGDESIGN 2013 10/18/2013THESCALEOFTHEPROBLEMLanding Pages That SuckLanding Pages That ConvertCOURTNEYCOX @CC_CREATIVE
  4. 4. BIGDESIGN 2013 10/18/2013REALITYCHECK:CALL-TO-ACTIONSUBMITISNOTAGOODCOURTNEYCOX @CC_CREATIVE
  5. 5. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
  6. 6. BIGDESIGN 2013 10/18/2013IT’SOKAYCOMPANYYOU’REINGOODEven Oprah makes mistakes!COURTNEYCOX @CC_CREATIVEhttp://unbounce.com/landing-page-examples/your-landing-page-sucks/
  7. 7. BIGDESIGN 2013 10/18/2013DESCRIBEREALLYDOINGWHATUSERSARE& don’t be boring about it!COURTNEYCOX @CC_CREATIVE
  8. 8. BIGDESIGN 2013 10/18/2013REALITYCHECK:LESSREALLYISMOREIPROMISE( )COURTNEYCOX @CC_CREATIVE
  9. 9. BIGDESIGN 2013 10/18/2013GOODDESIGNLIVESINAWORLDOFPARADOXCOURTNEYCOX @CC_CREATIVE
  10. 10. MOREOPPORTUNITIESTOCONVERTHIGHERCONVERSIONRATEBIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
  11. 11. MOREOPPORTUNITIESTOCONVERTHIGHERCONVERSIONRATEBIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
  12. 12. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.groupon.com/deals/yoga-tree-dalals
  13. 13. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.groupon.com/deals/yoga-tree-dalals
  14. 14. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.groupon.com/deals/yoga-tree-dalals
  15. 15. BIGDESIGN 2013 10/18/2013MOREAVAILABLECHOICESNOCHOICEATALLCOURTNEYCOX @CC_CREATIVE
  16. 16. BIGDESIGN 2013 10/18/2013THEAPPROACHSPICEGIRLSTell me what you want, what you really, really want.COURTNEYCOX @CC_CREATIVE
  17. 17. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
  18. 18. BIGDESIGN 2013 10/18/2013{NOBODYCARES!COURTNEYCOX @CC_CREATIVEhttp://unbounce.com/landing-page-examples/20-landing-page-designs-get-picked-apart-analyzed-for-conversion/
  19. 19. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.seomoz.org/features_b
  20. 20. BIGDESIGN 2013 10/18/2013REALITYCHECK:ALWAYSCONVERTPRETTYPAGESDON’TCOURTNEYCOX @CC_CREATIVE
  21. 21. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
  22. 22. PRETTYPROFITBIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
  23. 23. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttps://deals.bestbuy.com/
  24. 24. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.google.com/intl/en/chrome/devices/chromebooks.html
  25. 25. BIGDESIGN 2013 10/18/2013REALITYCHECK:OTHERCOMPANYYOUAREN’TEVERYCOURTNEYCOX @CC_CREATIVE
  26. 26. BIGDESIGN 2013 10/18/2013CHALLENGENORMTHEINDUSTRYCOURTNEYCOX @CC_CREATIVE
  27. 27. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.conversion-rate-experts.com/seomoz-case-study/
  28. 28. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVEhttp://www.conversion-rate-experts.com/seomoz-case-study/
  29. 29. BIGDESIGN 2013 10/18/2013REALITYCHECK:FINISHEDTHEDESIGNISNEVERCOURTNEYCOX @CC_CREATIVE
  30. 30. BIGDESIGN 2013 10/18/2013 COURTNEYCOX @CC_CREATIVE
  31. 31. BIGDESIGN 2013 10/18/2013WHATANYWAY?ISSPLITTESTINGCOURTNEYCOX @CC_CREATIVE
  32. 32. BIGDESIGN 2013 10/18/2013IMPORTANT:SIGNIFICANT?WASITSTATISTICALLYCOURTNEYCOX @CC_CREATIVE
  33. 33. BIGDESIGN 2013 10/18/2013QUESTIONS?CONCERNS?COMMENTS?COURTNEYCOX @CC_CREATIVE

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