Co-presented with Kristina Bjoran
Longform content is all the rage right now, for everyone from journalists, to Fortune 500 corporations, to the world’s biggest problem solvers.
You may be wondering, though — is this just a fad? Or should we be figuring this out?
Instead of jumping straight into developing longform content for your organization, stop. Think. Is this right for us? If so, what type of longform should we create? Do we have a story to tell? If so, do we have the resources to tell it?
In this session, we will:
Dissect what’s become a major buzzword – “longform content.”
Take a look at different types of longform content
Explore how “story” fits in
Uncover what types of storytelling best suit your needs
Help you figure out when longform is right for you and your organization
So join us for this discussion, and come prepared with your questions and real-life examples from your own organization!