Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Make Sponsorships Popular & Profitable

71 views

Published on

Learn about the challenges of organizing sponsorship opportunities, and identify strategies that will aid in your success. Find answers to questions like “What items do I offer for sponsorship? How do I come up with my sponsorship pricing levels? How do I turn sponsorship opportunities into a revenue source?” From planning to delivery we layout the necessary steps, and offer tips & tricks that will help you navigate the entire process.

Published in: Marketing
  • Be the first to comment

Make Sponsorships Popular & Profitable

  1. 1. HOW TO MAKE SPONSORSHIPS POPULAR & PROFITABLE ✚ What do I offer for sponsorships? ✚ How do I price my sponsorships? ✚ How do I make my sponsorships profitable? ✚ What challenges do I need to consider? ✚ How do I make sure everything goes smoothly & sponsors are happy?
  2. 2. WHAT TO OFFER ✚ Think WWWWWH – know your audience; know your event ✚ Purpose of event? ✚ Who is attending? ✚ Where and when is it? ✚ How far are people travelling to attend? ✚ How long is your event? ✚ What tools are necessary for a smooth event? ✚Lanyards for IDs/Badges/tickets ✚Bags (literature/giveaways, etc.) ✚Directory or Agenda ✚Signage, Wraps, Floor/Wall Decals – anything can be a billboard
  3. 3. PRICING TIPS ✚ Have various pricing levels ✚ Sponsorships based on estimated qty, item price (delivered), visibility, exclusivity ✚ Price sponsorship tiers based on domestic production of items, but allow time for overseas production where possible ✚ Drive-out pricing! ✚ Identify & clearly communicate benefits of sponsorship ✚ attendee contact lists, ad visibility, special access, exclusivity, etc. ✚ Offer OPTIONS that all meet budget ✚ Create price-based/theme-based presentations and circulate to potential sponsors
  4. 4. BE PROFITABLE ✚ Price based on the WORST CASE SCENARIO, and plan ahead to capture savings along the way ✚ Use DRIVE OUT PRICING for quotations/planning ✚ Clearly communicate budget to your vendors ✚ Identify your BIG SPONSORSHIPS & be profitable on them ✚ Channel buying power with FEWER VENDORS that can do MORE for you to negotiate a better overall price ✚ Collect FULL PAYMENT from your sponsors before deliverables are produced ✚ Be clear: If sponsors provide their own merchandise, charge a fee for distributing it at the event (like a corkage fee)
  5. 5. LITTLE DETAILS, BIG IMPACT ✚ Know WHERE your goods will be staged in the weeks leading up to the event ✚ Know HOW the goods will get to the destination & if setup/assembled/kitted if necessary ✚ Pad your budget to allow for some professional art support ✚ Be aware of your timeline – when is CNY? Holiday closures? ✚ You may need to do some SELLING to get sponsors excited – consider virtual mockups to get attention
  6. 6. KEYS TO SUCCESS ✚ Plan ahead & start early ✚ Set clear rules & expectations for your sponsors ✚ Provide formal proofs & pre-pros (if possible) for sponsor review/approval ✚ Give your sponsors OPTIONS (within budget) ✚ Use a SPREADSHEET (items/status/costs) to stay organized ✚ Partner with TRUSTED PROVIDERS ✚ What do sponsors want? Offer it! ✚ Thank sponsors after event (letter, gift) ✚ Survey sponsors
  7. 7. QUESTIONS? ✚ What challenges have you faced with your sponsorships?
  8. 8. THANK YOU ✚ Courtney Bathgate – BMP, Brand Management Professionals ✚ cbathgate@bmpdirect.com ✚ LinkedIn - post link to presentation

×