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Using online registrations with daily deal customers


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Using online registrations with daily deal customers

  1. 1. The first few days after the GroupOn feature, things can get very busy. So if things get hot: stop, drop and roll <br />3-Minute Tips<br />Online Registrations<br />Why should you use them?<br />
  2. 2. It makes sense to collect your customers’ contact details! <br />(you should be doing this in any case).<br />Collecting their contact details online rather than using a paper-based system has several advantages:<br /><ul><li>Less work in transferring the information to your database
  3. 3. Less risk of errors being made
  4. 4. Opportunity to engage with your new customers BEFORE they redeem the vouchers – this is particularly important for vouchers with long expiration dates</li></li></ul><li>So you understand why you would use online registrations. <br />But why would the customers comply to your request?<br /><ul><li> They just bought the deal ONLINE
  5. 5. Internet shoppers are used to giving their email addresses
  6. 6. Most customers willingly acceptthe deal’s “rules” </li></ul>(Of course it is imperative that you are reasonable with your <br />demands. After all you want to woo them not drive them away!)<br />Asking for contact information is regarded as a pretty standard request.<br />
  7. 7. It is important that you:<br /><ul><li> Make any registration formas convenient as possible for </li></ul>the customer to quickly complete<br /><ul><li> Ask for minimum information
  8. 8. And be purposeful with information – nobody likes their </li></ul>time wasted – make sure you know why you are asking and <br />know what you are going to do with that information<br /><ul><li> Provide assurance that their contact details will be used </li></ul> discreetly and definitely not passed to a third party<br />
  9. 9. Why is getting customer information straight after purchasing the voucher (and before redemption) so important?<br />It allows you to train your new customers to open and read emails from you.<br />You can do this by:<br /><ul><li> First acknowledging their purchase
  10. 10. Then sending further instructions about the deal</li></ul>If the expiration date is some time away, you could engage with them in a number of ways. For instance, running competitions where they can win upgrades to their deal.<br />
  11. 11. Keeping in touch with the customer(respectfully and with useful information) <br />slowly builds your business as the <br />go-to service in their minds<br />
  12. 12. When should you engage with your new daily deal customers? <br /><ul><li> Just after purchase
  13. 13. Period before redemption
  14. 14. Straight after redemption - Feedback
  15. 15. Period after redemption</li></ul>*Note the not-so-fine line between helpful emails and overkill! <br />Get more detailed explanations of these points at our workshops<br />
  16. 16. Other benefits of engaging with your daily deal customers<br /><ul><li> Smooth out the redemption curve
  17. 17. Avoid potential negative association </li></ul> from unredeemed vouchers<br /><ul><li> An opportunity to show you care</li></li></ul><li>To watch the full audio version of this presentation:<br /><br />We’ll be adding videos regularly go to, drop your email address in the box & we’ll keep you informed. <br />Contact us directly:<br /><br />+44 208 1234 290<br />UK clients: simply text 9NDXE to 60777and we’ll call you back! <br />(texts at standard network rate)<br />