Raleigh Workshop: Water Partners Case Study

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Raleigh/Non-profit workshop: WaterPartners Village: Coordinating multiple social networks into a single awareness campaign. Featuring: Chris Shigas and Chelsea Cullen (French/West/Vaughan)

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Raleigh Workshop: Water Partners Case Study

  1. 1. Case Study: WaterPartners Village Council of Public Relations Firms 2.19.09 PUBLIC RELATIONS STRATEGIC BRAND CONSULTING ADVERTISING e·MERGING MEDIA
  2. 10. Media Relations
  3. 11. <ul><li>Generated more than 13 million media impressions and over $529,000 in PR value </li></ul><ul><li>Doubled traffic to water.org compared to World Water Day 2007 and achieved the highest ever visitors to the Web site </li></ul><ul><li>Almost 700,000 views – driving traffic to www.water.org , where 83 percent of the visitors were new </li></ul><ul><li>WaterPartners is currently building new relationships with the PepsiCo Foundation, The Bill and Melinda Gates Foundation, the Clinton Global Initiative and the ONEXONE Foundation – and in 2008, received grants totaling $5.1 million </li></ul>

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