Track 2 A Three-Step Process  to Building Communities  And Your Coffers
Step 1: Build a community with social networking sites  <ul><ul><li>Social Networking Sites </li></ul></ul><ul><ul><li>Fac...
 
Step 1: Build a community with social networking sites  <ul><ul><li>Social Bookmarking Sites </li></ul></ul><ul><ul><li>di...
 
Step 1: Build a community with social networking sites  <ul><li>Video Sharing Sites </li></ul><ul><li>YouTube – www.youtub...
 
Step 2: Tools and techniques for creating a sustainable dialogue with your community   <ul><li>Outreach:  </li></ul><ul><l...
Step 2: Tools and techniques for creating a sustainable dialogue with your community   How do you syndicate? Tutorial URL:...
Newsroom 2.0 – Static to Dynamic 4,500 unique visitors per month 1.5 min / visit Search Results = BusinessWire 70,000 uniq...
Step 3:  How to leverage step 1 and 2 to ensure success for digital and mobile fundraising   <ul><li>Web </li></ul><ul><li...
 
Step 3:  How to leverage step 1 and 2 to ensure success for digital and mobile fundraising   <ul><li>Mobile: </li></ul><ul...
 
<ul><li>Teri Daley, APR </li></ul><ul><li>Ketchum </li></ul><ul><li>214-259-3423 </li></ul><ul><li>[email_address] </li></ul>
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Cprf Teri Daly Presentation

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Teri Daley, SVP, Ketchum presentation from "Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits" in Dallas, TX

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  • The Affluent Survey from Ipsos Mendelsohn found that as the rich get richer, they spend more time online. Overall, the affluent spent 23.4 hours per week online, and among those pulling in $250,000 and up, the figure rises to 27.4 hours. Mediaweek.com | 9.2.08 Wealthy people average membership in 2.8 social networks, with an average of 110 connections. MarketingVOX.com | 3.13.08 According to a social media benchmark study of 6,000+ women by BlogHer and Compass Partners, 36.2 million women actively participate in the blogosphere every week, with 15.1 million publishing and 21.1 million reading and commenting. MediaPost.com | 5.9.08 The top 20 social network sites (ranked by share of attention) had a combined total 142 million monthly visitors in June 2007. Compete.com | 7.24.07
  • Cprf Teri Daly Presentation

    1. 1. Track 2 A Three-Step Process to Building Communities And Your Coffers
    2. 2. Step 1: Build a community with social networking sites <ul><ul><li>Social Networking Sites </li></ul></ul><ul><ul><li>Facebook.com </li></ul></ul><ul><ul><li>Myspace.com </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>Social Vibe </li></ul></ul><ul><li>Activation Examples: </li></ul><ul><li>Create a group </li></ul><ul><li>Create events </li></ul><ul><li>Create a cause </li></ul><ul><li>Syndicate content or fundraising widgets </li></ul><ul><li>The multiple applications of Twitter </li></ul>
    3. 4. Step 1: Build a community with social networking sites <ul><ul><li>Social Bookmarking Sites </li></ul></ul><ul><ul><li>digg </li></ul></ul><ul><ul><li>del.icio.us </li></ul></ul><ul><li>Activation Examples: </li></ul><ul><li>Making your content portable and promoting into bookmarking sites </li></ul>
    4. 6. Step 1: Build a community with social networking sites <ul><li>Video Sharing Sites </li></ul><ul><li>YouTube – www.youtube.com </li></ul><ul><li>Google Video – http://video.google.com </li></ul><ul><li>Viddler – www.viddler.com </li></ul><ul><li>Daily Motion – www.dailymotion.com </li></ul><ul><li>Ustream – www.ustream.com </li></ul><ul><li>Activation Examples: </li></ul><ul><li>Creating branded channels </li></ul><ul><li>Setting up live streams </li></ul>
    5. 8. Step 2: Tools and techniques for creating a sustainable dialogue with your community <ul><li>Outreach: </li></ul><ul><li>Join their communities, invite them back to yours </li></ul><ul><li>Avoid drive-bys and self-serving posts </li></ul><ul><li>Syndicate information: </li></ul><ul><li>Tell real stories in as many ways as possible including video, photos and quotes from people benefiting from the project/organization in order to create a real connection to what the money is being raised for. </li></ul><ul><li>How do you syndicate? </li></ul><ul><li>RSS feeds </li></ul><ul><li>Newsroom 2.0 </li></ul>
    6. 9. Step 2: Tools and techniques for creating a sustainable dialogue with your community How do you syndicate? Tutorial URL: http://rssgov.com/rssworkshop.html
    7. 10. Newsroom 2.0 – Static to Dynamic 4,500 unique visitors per month 1.5 min / visit Search Results = BusinessWire 70,000 unique visitors per month 6 minutes / visit Search = Inbound Traffic
    8. 11. Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising <ul><li>Web </li></ul><ul><li>Create a fundraising page – Fundable.com </li></ul><ul><li>Ask for pledges – Pledgebank.com </li></ul><ul><li>Provide a fundraising widget – Chipin.com </li></ul><ul><li>Use existing fundraising sites – Change.org (on Facebook) </li></ul><ul><li>Launch an online store – CafePress.com </li></ul>
    9. 13. Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising <ul><li>Mobile: </li></ul><ul><li>Create a mobile fundraising campaign – mGive.com  </li></ul>
    10. 15. <ul><li>Teri Daley, APR </li></ul><ul><li>Ketchum </li></ul><ul><li>214-259-3423 </li></ul><ul><li>[email_address] </li></ul>

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