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Speaker: Jonathan Summerfield, CEO and Founder, Xiatech Consulting
For digital teams, marketing departments, and IT professionals, using data and integration to drive organizational growth is challenging and the utopia of any digital transformation. Traditional methods of integrating systems; data warehousing is often the cause of much debate, and therefore delivering a real-time single view of data such as customers, products, or sales has always proved time consuming, costly, and complex. With enormous advances in the latest big data, analytics, and microservices technology, you will hear about the transformational journey of a few different businesses and how they have adopted Xiatech’s Single Data View platform to help revolutionize their digital growth.
With Couchbase at the heart of the Single Data View platform, Xiatech has helped its clients to unlock their data to drive real-time system integration, make business decisions using analytics and insight, and deliver real-time feedback to customers using personalization, cross-sell, up-sell, and recommendations.