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Revolutionizing Customer Engagement - Connect Europe 2017

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CMO Peter Finter reveals how Couchbase is revolutionizing customer engagement with the world's first Engagement Database.

Visit our website for more information: https://www.couchbase.com/

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Revolutionizing Customer Engagement - Connect Europe 2017

  1. 1. Peter Finter, CMO
  2. 2. 95% of CxOs say that digital transformation should be giving customers and end users a truly unique experience Couchbase CIO Survey, 2017
  3. 3. Engagement: successive positive experiences… …an emotional connection that drives brand loyalty
  4. 4. Companies with strong customer experience retain 89% of customers versus 33% retained by low CX companies
  5. 5. 6Confidential and Proprietary. Do not distribute without Couchbase consent. © Couchbase 2017. All rights reserved.
  6. 6. 7Confidential and Proprietary. Do not distribute without Couchbase consent. © Couchbase 2017. All rights reserved.
  7. 7. Building a great looking app is just the beginning 88 Liberating data fast and at scale takes the experience to the next level
  8. 8. Customers spend more time interacting than transacting…
  9. 9. 11 Look $ Book Browse Buy $ Browse Binge $ Scan & Score Transfer $ Digital Media Financial Services Travel & Hospitality eCommerce
  10. 10. The traditional approachWhy today’s digital transformation projects fail Analytical Database Transactional Database
  11. 11. Point solutions everywhereWhy today’s digital transformation projects fail Global Replication Search Key Value Indexing Cache Analytics Mobile Query Transactional Database Analytical Database
  12. 12. Why today's digital transformation projects succeed Transactional Database Analytical Database Welcome to the Engagement Database Engagement Database
  13. 13. AN ENGAGEMENT DATABASE CHANGES EVERYTHING
  14. 14. ATTRIBUTES OF AN ENGAGEMENT DATABASE Always on, always fast Secure, secure, secure Built-in smarts Seamlessly mobile Hello cloud, hello world Built for change - at scale
  15. 15. HOW WE'RE HELPING OUR CUSTOMERS IMPROVE THEIR CUSTOMER ENGAGEMENT
  16. 16. Seamlessly provides personalized promotions, vouchers, recipes and more to 11 million customers in 5,300 locations across France IMPROVING CUSTOMER EXPERIENCE & ENGAGEMENT
  17. 17. IMPROVING CUSTOMER EXPERIENCE & ENGAGEMENT Delivers exceptional cross-platfom booking process to customers, 60%+ faster and while reducing network traffic by 87% 19Confidential and Proprietary. Do not distribute without Couchbase consent. © Couchbase 2017. All rights reserved.
  18. 18. Accelerates time to market for new features, offers personalized content recommendations, and enables cross- device streaming to support over 1.5 million subscribers FASTER INNOVATION & TIME TO MARKET
  19. 19. Overcame scaling issues with other NoSQL providers to support over 800m users – reducing server count 250% and boosting performance to hundreds of thousands of operations per second 21Confidential and Proprietary. Do not distribute without Couchbase consent. © Couchbase 2017. All rights reserved. REDUCING INFRASTRUCTURE & OPERATIONS COSTS
  20. 20. Streamline sales processes and optimize supply chain with global digital showrooms, reducing buying trip time by 66% REDUCING INFRASTRUCTURE & OPERATIONS COSTS
  21. 21. “a dramatic and far-reaching change in ways of thinking and behaving that sparks a powerful chain reaction.” Definition of Revolution:
  22. 22. 21
  23. 23. FROM CUSTOMER EXPERIENCE TO CUSTOMER EUPHORIA

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