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How Ryanair Uses Couchbase to Launch New Features and Control Upselling and Cross-Selling Over the App – Connect Europe 2018

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Speaker: Joaquim Oliveira, Head of Mobile Development, Ryanair

During this technical track, you'll learn a bit more about what happens behind the scenes of the Ryanair app and what’s coming next.

The introduction of alternative payment methods allowed the booking time to be reduced from 1 minute down to only 30 seconds. To get there, Ryanair had to break some boundaries and rethink the way it was using Couchbase Sync Gateway, and that innovative change was one of the key factors in enabling growth of user numbers and product conversion.

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How Ryanair Uses Couchbase to Launch New Features and Control Upselling and Cross-Selling Over the App – Connect Europe 2018

  1. 1. 1
  2. 2. 2 To launch new features and control upselling and cross-selling over the app. Joaquim Oliveira Head of Mobile Development at Ryanair How Ryanai r uses Couchbase
  3. 3. 3 E ur ope’s Favouri te Ai r l i ne  Lowest fare/lowest cost carrier  No 1, Traffic – FY18 130m (+8%)  No 1, Cover – 86 Bases/215 apts/430 ac  No 1, Service – 2018 “Always Getting Better”  240 a/c order = grow to 200m p.a. by FY24  Cost gap widens – Lowest cost wins  Q3 profits +12%; FY guidance unchanged
  4. 4. 4 Avg. Fare Change % > Ryanair Ryanair €41 -13% Wizz €51 -11% +24% easyJet €77 -15% +88% Norwegian €78 -3% +90% Air Berlin €115 -7% +180% IAG €198 -14% +383% Air France/KLM €215 -7% +424% Lufthansa €218 -4% +432% Avg Competitor Fare €136 +232% E ur ope’s Lowest Far es (Source: FY results/Annual Reports)
  5. 5. 5 (€ p pax ex-fuel) RYA WIZ EZJ NOR AB1 LUV Staff 5 5 9 15 22 49 Airport & Hand. 7 11 21 17 28 9 Route Charges 6 6 6 7 8 0 Own’ship & maint. 6 15 8 26 40 18 S & M other 3 3 7 8 33 18 Total (PY) 27 (28) 40 (40) 51 (55) 73 (73) 131 (116) 94 (92) % change (reptd.) -5% +1% +3%(stg) +2% +13% +2% %> Ryanair +48% +89% +170% +385% +248% E ur ope’s Lowest Costs (Source: FY results/Annual Reports)
  6. 6. 6  86 bases  215 airports (115 Prim)  36 countries  1,800 routes  130m customers (+1m)  430 x B737 fleet  240 x B737s on order E ur ope’s No. 1 Cover a ge
  7. 7. 7 E ur ope’s No. 1 M ar ket S har e (15%) *(Source: CapStats intra EU Depart capacity Apr 17 – Mar 18) Country (Cap m)* No. 1 No. 2 No. 3 Share UK (138) easyJet BA 18% Spain (132) Vueling Iberia 19% Germany (127) Luft/AB EZJ 9% CEE (110) Wizz Aegean 14% Italy (96) Alitalia easyJet 28% Greece (28) Aegean easyJet 12% Portugal (28) TAP easyJet 20% Poland (21) LOT Wizz 30% Ireland (18) Aer Lingus BA 48% Belgium (17) Brussels Air Jetairfly 29%
  8. 8. 8 How Ryanai r used Couchbase befor e
  9. 9. 9  Airports  Countries  Seat maps  Miscellaneous of other info  Multi-language  2015/2016 How Ryanai r used Couchbase befor e March 2015
  10. 10. 10 S tati c wasn’t enough
  11. 11. 11  Configurations – Seat map groups – Inflight Magazine  Feature toggles – Discounts – Outage – Force Upgrade – PayPal  Campaigns  2016/2017 S tati c wasn’t enough April 2017
  12. 12. 12 Confi gur ati ons
  13. 13. 13 Confi gur ati ons
  14. 14. 14 Image credits: https://www.irishmirror.ie/lifestyle/travel/ryanair-launches-new-rating-service-8874642 - Gareth Chaney Collins W hat’s the benefi t?
  15. 15. 15 Featur e tog g l es v0
  16. 16. 16 Featur e tog g l es v1
  17. 17. 17 Featur e tog g l es v2
  18. 18. 18 Image credits: https://www.irishtimes.com/news/social-affairs/michael-o-leary-says-he-does-not-accept-climate-change-is- real-1.3042283 - Stephanie Lecocq/EPA Hmm …ar e you done now ?
  19. 19. 19 Campai gns v1
  20. 20. 20 Campai gns v2
  21. 21. 21 Image credits: https://www.newstalk.com/Ryanair-passenger-numbers-keep-climbing - Niall Carson PA Wire/Press Association Images S ay w hat?
  22. 22. 22 T he sk y’s the l i mi t! Image credits: Joaquim Oliveira
  23. 23. 23 T hank you al l

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