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Marketers nowadays have access to larger pools of data and metrics than ever before. But data availability is only as strong as the conclusions marketers can draw from it– which in turn, are only as useful as the change they can affect based on those conclusions. In this presentation, Tjeerd Brenninkmeijer, CMO and co-founder of Hippo will discuss how marketers can make sense of “Big Data,” derive actionable insights and leverage them to drive engagement using Hippo CMS & Couchbase.
Topics covered include:
1. Why “rearview mirror” data capturing may be counterproductive to your marketing strategy, and why you should be looking ahead.
2. Why smarter big data isn’t about more data but about asking better questions of the data available.
3. Examples of real-world companies who have made their data smaller, and smarter, in to derive business benefit.