BT TV now just over 10 years old – last ~5 years on the YouView STB platform In that time, we have: Added live IPTV subscription channels, new content partners including Netflix (world first billing via BT bill) Launched BT Sport OTT delivery to BT Sport Digital on devices & web OTT extended to BT TV App, including access to live channels and digital purchases With UEFA rights, innovated to deliver BT Sport 4K UHD - Europe’s first commercial UHD channel Award winning interactive services – Enhanced Sport Player, and Connected Red Button We’ve been busy – but so has everyone else - advances in technology, increasing use OTT services, and pace of TV industry have also radically changed user expectations. 12 months ago - objective to reinvigorate the BT TV user experience – bring closer to our BT values – Personal, Simple, Brilliant
More vibrant, colourful, image-rich layout Player now organised into 8 zones, each with its own identity – allowing users to quickly browse into the content they are interested in Each content zone is organised into carousels of content Carousels offer a mix of editorial and personalised contentCompletely data driven –structure, carousel recipes and content within them can be published and changed either dynamically through personalisation recipes, or in near-realtime through our own editorial tool. Every single pack shot you see here is personalised for the end user, based on Entitlement - pink tickets indicate whether you will need to purchase or rent to view, or simply press green to only see what’s free to me – see the value of your subscriptions & existing entitlements Favourites – also available through My Zone Straplines and calls to action for every packshot indicate e.g. buy or rent, content part-watched, rentals soon to expire, newly added content
My Zone – personalised, user-curated player area that allows customers simple access to their: Favourites – anything in the discovery interface can be favourited with the yellow button Current rentals Digital Purchases Currently and recently watched items (not shown) – making it easy to jump back into their favourite boxset But the personalisation isn’t limited to My Zone..
Not just new wallpaper – changes at most layers of the service stack User experience migration - more personalised, image rich, flexible Application migration - green-field development – use of BBC TAL, give back subtitling Application technology migration - from Flash to HTML-5 Application delivery migration - from installed app to dynamic, targetable browser delivery - faster deployment of updates (minutes not weeks), A/B testing / test and trials groups Middleware migration - updated browser engine, JS APIs, accelerated application startup, Platform migration - real-time data feed personalisation and filtering, using NoSQL to deliver end user performance Data migration - brand rollup, including entitlements, favourites and CWL Media formats, protection and delivery - stayed the same :) Not a green field deployment - had to work on 4 variants of millions of existing STBs last 6 months building and trialling using an agile delivery approach; launched end of Feb. Good news is, our users love it, faults and customer contacts are down.
Enhancing the BT TV customer experience - Connect Europe 2017
Enhanced BT TV Customer