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Digital Transformation in Fashion – Connect Europe 2018

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Speaker: Anne-Christine Polet, SVP Digital, PVH Europe

PVH Europe is on a mission to embrace digital along all the steps of the company’s value chain. Four years ago, they started with the Digital Showroom, now a major competitive advantage for the company and a tale of true transformation.

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Digital Transformation in Fashion – Connect Europe 2018

  1. 1. 1 DIGITALTRANSFORMATION AT PVH EUROPE FROM SOURCETO SALES June 2018
  2. 2. THE WORLD IS DIGITAL 2
  3. 3. 3
  4. 4. DIGITAL EFFECTS THE ENTIRE VALUE CHAIN DESIGN & DEVELOPMENT SELL-IN/ B2B SALES SELL-OUT/B2C 4
  5. 5. 5 WHERE IT ALL STARTED: THE DIGITAL SHOWROOM
  6. 6. 6 LESS THAN 2 YEARS 6
  7. 7. 7 PROTOTYPE GET FEEDBACK SHARE REFINE
  8. 8. 10 10
  9. 9. 11 11
  10. 10. NOT ALWAYS EASY 12
  11. 11. 13
  12. 12. 50% 50%
  13. 13. 15 TRANSFORMED ORGANIZATIONA L STRUCTURE & CULTURE
  14. 14. DIGITAL SELLING OPERATING SYSTEM FORECASTING & PLANNING ORDER INPUT DIGITAL RE-ORDERS
  15. 15. GOING TO THE SOURCE DESIGN & DEVELOPMENT SELL-IN/ B2B SALES SELL-OUT/B2C 17
  16. 16. 18 THIS IS 3D
  17. 17. 19
  18. 18. 3D Design 3D Development Digital Selling 3D Sketching for early decision making 3D Prototypes for virtual fitting 3D Samples sold on B2B & B2C EXPLORING DIGITAL DESIGN & DEVELOPMENT
  19. 19. REALIZING DIGITAL TRANSFORMATION ACROSS DESIGN & DEVELOPMENT SELL-IN/ B2B SALES SELL-OUT/B2C 21
  20. 20. THANK YOU!

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