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Media Armor  No Time to Wait!
Advertising         “Advertising is based on one thing: happiness. And do you know what happiness         is? Happiness is...
Advertising The funny thing about advertising is that it has been around for a really long      time. Its ever evolving ...
Media Armor Proprietary & Confidential   @mediaarmor   4
Media Armor Proprietary & Confidential   @mediaarmor   5
Media Armor Proprietary & Confidential   @mediaarmor   6
Media Armor Proprietary & Confidential   @mediaarmor   7
Media Armor Proprietary & Confidential   @mediaarmor   8
Media Armor Proprietary & Confidential   @mediaarmor   9
Who is Media Armor? Media Armor:         •     Based in Boston         •     Venture backed ad-tech company         •    ...
Why do we exist? Media Armor:         •     Answers the the tough questions and solves the unique challenges Marketers   ...
A real-startup!Media Armor Proprietary & Confidential   @mediaarmor   12
Consumers are are everywhereMarketers Must Interact with Cross-Channel BeingsMedia Armor Proprietary & Confidential   @med...
Media Armor Proprietary & Confidential   @mediaarmor   14
 What’s it like to be a marketer? What do they currently use? Where does Media Armor come in?Media Armor Proprietary & ...
 Millions of consumers 24 hours a day 7 days a week 365 days a year Instant profile changes based on actions which fe...
 This giant section intentionally left blankMedia Armor Proprietary & Confidential   @mediaarmor   17
 Space for a really boring diagramMedia Armor Proprietary & Confidential   @mediaarmor   18
Media Armor Proprietary & Confidential   @mediaarmor   19
Media Armor Proprietary & Confidential   @mediaarmor   20
Media Armor Proprietary & Confidential   @mediaarmor   21
 Ongoing Dialogue Enterprise SupportMedia Armor Proprietary & Confidential   @mediaarmor   22
Eric Brown                       Chief Media & Technology Officer                       E: eric.brown@mediaarmor.comThank ...
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  1. 1. Media Armor No Time to Wait!
  2. 2. Advertising “Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. Its freedom from fear. Its a billboard on the side of a road that screams with reassurance that whatever youre doing is OK. You are OK.” - Don Draper, Mad MenMedia Armor Proprietary & Confidential @mediaarmor 2
  3. 3. Advertising The funny thing about advertising is that it has been around for a really long time. Its ever evolving taking on new channels and mediums.Media Armor Proprietary & Confidential @mediaarmor 3
  4. 4. Media Armor Proprietary & Confidential @mediaarmor 4
  5. 5. Media Armor Proprietary & Confidential @mediaarmor 5
  6. 6. Media Armor Proprietary & Confidential @mediaarmor 6
  7. 7. Media Armor Proprietary & Confidential @mediaarmor 7
  8. 8. Media Armor Proprietary & Confidential @mediaarmor 8
  9. 9. Media Armor Proprietary & Confidential @mediaarmor 9
  10. 10. Who is Media Armor? Media Armor: • Based in Boston • Venture backed ad-tech company • Answers the the tough questions and solves the unique challenges Marketers face every dayMedia Armor Proprietary & Confidential @mediaarmor 10
  11. 11. Why do we exist? Media Armor: • Answers the the tough questions and solves the unique challenges Marketers face every day • Fill the gap between entering into a new channel and proving that channel’s value (Mobile)Media Armor Proprietary & Confidential @mediaarmor 11
  12. 12. A real-startup!Media Armor Proprietary & Confidential @mediaarmor 12
  13. 13. Consumers are are everywhereMarketers Must Interact with Cross-Channel BeingsMedia Armor Proprietary & Confidential @mediaarmor 13
  14. 14. Media Armor Proprietary & Confidential @mediaarmor 14
  15. 15.  What’s it like to be a marketer? What do they currently use? Where does Media Armor come in?Media Armor Proprietary & Confidential @mediaarmor 15
  16. 16.  Millions of consumers 24 hours a day 7 days a week 365 days a year Instant profile changes based on actions which feed real-time ad decisioning influence prospects into becoming buyers, & loyal customers. End to end response time requirement of 100ms or lessMedia Armor Proprietary & Confidential @mediaarmor 16
  17. 17.  This giant section intentionally left blankMedia Armor Proprietary & Confidential @mediaarmor 17
  18. 18.  Space for a really boring diagramMedia Armor Proprietary & Confidential @mediaarmor 18
  19. 19. Media Armor Proprietary & Confidential @mediaarmor 19
  20. 20. Media Armor Proprietary & Confidential @mediaarmor 20
  21. 21. Media Armor Proprietary & Confidential @mediaarmor 21
  22. 22.  Ongoing Dialogue Enterprise SupportMedia Armor Proprietary & Confidential @mediaarmor 22
  23. 23. Eric Brown Chief Media & Technology Officer E: eric.brown@mediaarmor.comThank for listening! T: @ericrbrown

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