Using Social Media To Network


Published on

Overview of social media and how to process the information in the Cosmic Cow Pie and make it easy to understand.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Red wagon, dumptruck
  • Screen shot of @CarraRiley
  • Put into linkedin for updates
  • Using Social Media To Network

    1. 1. Using Social Media to Network<br />Carra Riley CRS, CRB, GRI<br />
    2. 2. Welcome!<br />Carra Riley: <br />Realtor with over 30 years of experience<br />Author of, “Cosmic Cow Pie…Connecting The Dots”<br />Knows first hand how to use social media to network<br />
    3. 3. Social Media Can Be A Rollercoaster<br />Hold On For The Ride!<br />
    4. 4. Today&apos;s Talking Points<br />What is Social Media?<br />Who Uses Social Media?<br />Why Do I need Social Media?<br />What is Facebook about?<br />What is LinkedIn about?<br />What is Twitter about?<br />What are ActiveRain, Trulia, and Zillow all about?<br />What is Blogging?<br />What Social Media Sites Are Right for Me and My Business?<br />How Do I Get Started?<br />
    5. 5. What Is Social Media?<br /> &quot;Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video, and audio.&quot; (<br />
    6. 6. Interesting Facts About Social Media<br /> 96% of Generation Y (The Under 30 Crowd) is Part of a Social Network<br /> Social Media Is The #1 Activity on The Web!<br />
    7. 7. Everyone Is Using Social Media!<br />Advertisements Inside The Las Vegas Hilton<br />
    8. 8. “If I Were A Realtor” By Chris Brogan<br />I’d write a blog about the location where I was selling<br />I’d take tons of pictures and post them on the blog<br />I’d shoot walking tour videos all the time with a Flip camera and post them<br />I’d shoot interview videos with people from my community<br />I’d host meetups and tweetups for local residents, inviting people who are house hunting<br />(From<br />
    9. 9. “If I Were A Realtor” By Chris Brogan<br />I’d find various niche communities (developers, stonemasons, parents) and start community platforms for them on Ning<br />I’d empower as many local businesses onto the Net as I could, and help them get successful<br />I’d encourage as many people in my community to join Twitter as possible, and I’d bundle them into a list<br />I’d consider setting up hyperlocal news and events sites, or at least empower/support their construction<br />(From<br />
    10. 10. A Final Thought From Chris Brogan<br /> “I probably wouldn’t put pictures of me in a tie (or a dress) and write about the rates. I probably wouldn’t pitch you dozens of times in a row. I probably wouldn’t just rehash links to listings.”<br />
    11. 11. Connecting And Collaborating On the Web<br />Find Your Niche!<br />
    12. 12. Balancing Your Personal Life And Your Professional Life Online<br />
    13. 13. Identifying Your Target Market<br />See The People…<br />See The People…<br />See The People…<br />All The Eyes are Online!<br />
    14. 14. Are You Selling…Or Connecting?<br />Connect Correctly, and The Customer Will Buy!<br />
    15. 15. Traditional Marketing Is Yesterdays News!<br />Only 14% of Consumers Trust Advertising and Only 18% of TV Ads Generate a Positive ROI (From: Socialnomics)<br />In the 30-45 Age Group, Fewer Than 30% of People Read Newspapers<br />
    16. 16.
    17. 17. Facebook Fan Pages Increase SEO<br />
    18. 18. If You’re Looking for a Great Facebook Manual…<br /><br />
    19. 19. I Can Read, Think, And Reason!<br />I Can Learn Social Media!<br />I Just Have to Practice!<br />
    20. 20. Holy Cow Moment<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24. Some Expert Twitter Advice<br /> “Twitter is 50% PBS and 50% QVC” -Guy Kawasaki<br /> Meaning 50% of the time you need to be offering value to your followers, and 50% of the time they will allow you to hawk your wares<br />
    25. 25. @YourBrand<br />
    26. 26. Tweeting BlogWorld Expo 2009<br />Tweets From The Group Up on The Big Screen<br />
    27. 27. Twitter Jargon<br />Handle<br />
    28. 28. Twitter Jargon<br />@<br />@CosmicCowPie<br />@CarraRiley<br />
    29. 29. Twitter Jargon<br />RT<br />ReTweet…This is a Compliment<br />@Mary_R_Roberts RT @CosmicCowPie: After trying and trying, finally uploaded Kindle pic to your Cosmic Cow Pie Fan Page<br />
    30. 30. Twitter Jargon<br />#<br />Search Function For Specific Terms<br />#FollowFriday or #FF<br />@Brian_Kirsch: Active #FollowFriday Folks @CharMcGinnis @CosmicCowPie @mdl914 @thefoodwarrior @PokenGirl @johnpanico<br />
    31. 31. Twitter Jargon<br />DM<br />Direct Message a Specific Person<br />A Private Conversation<br />Often Used as a Follow “Thank You”<br />
    32. 32. Twitter Jargon<br />Followers<br />People Who Follow You on Twitter<br />Like Friends on FB And Connections on LI<br />
    33. 33. Twitter Jargon<br />Tweets<br />140 Character Messages Sent to Followers<br />Please RT Help us help #Haiti. We’re Providing Free social media services to those who donate <br /><br />
    34. 34. Twitter Jargon<br />URL Shorteners<br /><br /><br />
    35. 35. Blogging<br /> There are over 200 million blogs. 34% of them post opinions about products of brands. 73% of active online users have read a blog.<br /> Business Blogging Produces<br /> 55% More Web Traffic<br />
    36. 36. Your Blog…Some Options<br />Blogger<br />Wordpress<br />ActiveRain<br />
    37. 37. BlogWorld Expo 2009<br />Carra With Guy Kawasaki<br />
    38. 38. BlogWorld Expo 2009<br />Carra With Leo Laporte<br />
    39. 39. BlogWorld Expo 2009<br />Leo Laporte’sFlaming Boots!<br />
    40. 40. BlogWorld Expo 2009<br />Shae Riley With CNN Journalist Don Lemon<br />
    41. 41. Trulia And Zillow<br /> Buyers Will Find Your Listings Online Much Easier If Your Listings Are On Trulia And Zillow<br /> and/or<br />
    42. 42. YouTube<br />Do This! Get a Flip Cam<br />
    43. 43. Podcasting And Blogtalkradio<br />Real Estate Secrets From Across The Country<br />
    44. 44. Mean Monkeys<br /> Mean Monkeys Stir The Pot in Social Media<br />
    45. 45. Which Social Media Sites Should I Be Using? <br />Facebook (Personal and Fan Pages)<br />LinkedIn<br />Twitter<br />ActiveRain (Or Another Blog)<br />YouTube<br />Blogtalkradio<br />
    46. 46. Getting Started With Social Media<br /> Use a Professional Picture for All Avatars<br />
    47. 47. Jump In To Social Media!<br />Fill Out All Profiles 100%<br />Join Some Groups That Interest You<br />Watch What “Pros” are Doing- Be an Observer First<br />Get Involved in Interesting Conversations Where You Can Offer Your Expertise<br />Be Interesting!<br />Be Interested! <br />Listen!<br /> Provide Value!<br />
    48. 48. 12 Social Media New Year’s Resolutions<br />1. Spend more traditional ad budget on customer service<br />2. Create sound company social media strategies & social media policies <br />3. Train & educate workers <br />4. Make a better effort to track mentions <br />5. Be proactive, protect your brand names<br />6. Take the time to look your best <br />(From:<br />
    49. 49. 12 Social Media New Year’s Resolutions<br />7. Really promote your social profiles off-site <br />8. Advertise your social profiles <br />9. Give people a reason to join in <br />10. Reward loyal fans with exclusives <br />11. Explore more outlets<br />12. Don’t neglect your site <br /> (From:<br />
    50. 50. Remember…Social Media Is Not A One Night Stand<br />Think of Social Media as:<br />A Cocktail Party<br />A Business Meeting<br />A Backyard BBQ<br />
    51. 51. Dripping<br />Start Dripping in Social Media<br />
    52. 52. Connect With Carra<br />Is Your Card in the Drawing Box?<br /><br /><br />Twitter @Carra Riley and @CosmicCowPie<br /><br /><br />