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Lumen Brand Guidelines

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Brand Guidelines for Lumen. Lumen is a device that creates light by utilizing your body heat.

Published in: Design
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/tBApcz ◀ ◀ ◀ ◀
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Lumen Brand Guidelines

  1. 1. Brand Guidelines By Cory McCord
  2. 2. lumen Brand Guidelines
  3. 3. lumen Brand Guidelines Contents of our brand. 1 2 3 4 5 6 - 10 Brand Statement Logo Usage Incorrect Logo Usage Typography Imagery Colors
  4. 4. lumen Brand Guidelines1 Brand Statement lumen illuminates your way to new adventures. lumen is revolutionizing the way we handle energy waste and consumption. By utilizing our own natural energy source, lumen turns body heat into instant light.
  5. 5. lumen Brand Guidelines 2 Logo Usage The lumen logo illuminates your way to new adventure. The preferred way of displaying the lumen logo is full color on a white backgrond. Logo clear space must not be intruded by other elements. It is acceptable to use any of the other displayed combinations.
  6. 6. lumen Brand Guidelines3 Incorrect Logo Usage DO NOT 1. Obstruct the logo. 2. Add extra lighting or shading effects. 3. Change the logo colors. 4. Attempt to recreate the logo. 5. Scale unproportionately. 6. Use the logo as a repeating pattern. 1. 4. 2. 5. 3. 6.
  7. 7. lumen Brand Guidelines 4 Colors lumen logo Indigo CMYK: 100 94 24 21 RGB: 36 45 105 #232d69 CMYK: 75 15 11 0 RGB: 5 166 206 #04a6cd CMYK: 0 14 78 0 RGB: 255 216 85 #ffd754 CMYK: 76 5 39 0 RGB: 0 176 170 #00b0aa The logo colors must not be muted by any other surrounding imagery. Use supporting colors for marketing to avoid muting the logo colors. CMYK: 0 28 100 0 RGB: 254 188 17 #fdbc11 lumen logo Gold lumen’s colors resemble the dark of night and the golden fire that illuminates it.
  8. 8. lumen Brand Guidelines5 Typography – Print & Web Roboto Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Roboto Regular Roboto Bold Clear communication is a priority for lumen, therefore we have selected Roboto.
  9. 9. lumen Brand Guidelines 6 Imagery Striking photographic imagery is necessary to convey to our viewers a sense of – Excitement, Discovery, Community, and Solidarity.
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