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One of the goals of agility is to be able to respond rapidly to market change. But do you feel prepared to wake up to a product announcement from Amazon disrupting your entire business? Would you know what steps to take?
Instead of being worried, we can get mapping! Wardley Mapping, coined by Simon Wardley, is a way of understanding markets and components in a way that allows us to visualize and anticipate change in markets - and develop strategies and gameplays for how we can respond to them.
This session uses several real-world cases of work with organizations to map their landscape and show the strategies and gameplays that allowed them to reshape where they were headed - and allow you to understand your organization’s market and how you can think about features and product direction.