Living the Story - Joe Terry

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How confident are you that the “story” created by marketing is getting told effectively to your customers in the field? How confident are you that your sales team can deliver your story in a way that maximizes differentiation, deal size, and profitability?

Published in: Business, Career
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Living the Story - Joe Terry

  1. 1. # plays in game seconds per play hrs execution per season preparation required to win min of execution per game
  2. 2. The all-important customer conversation web StatusQuoThreatened IdentifyNewNeeds DefineSolution Identify ViableVendors ReviewApproaches MakeDecision Why Change Why You contentword of mouth presales nurturing social marketing Them You No Decision sales tools
  3. 3. Why Change No Decision StatusQuoThreatened IdentifyNewNeeds DefineSolution Identify ViableVendors ReviewApproaches MakeDecision Why You Them You HEAR FROM…
  4. 4. 7 3 Keys Ideas to Execute Network Have fun! Conference Goals

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